#Laogao E-commerce News# [E-commerce Evening News on April 12] 1. Alibaba issued a joint communiqué for anti-counterfeiting: building a global anti-counterfeiting community; 2. Former Starbucks CEO: Feeling Alibaba’s threat, stores must have emotional appeals; 3. State Administration for Industry and Commerce: Online shopping complaints increased by 42.8% year-on-year in the first quarter of this year! 4. The official account can be cancelled, and resources such as nickname and email will be released; 5. NetEase Koala Haishopping Mall will be upgraded and the member rebate rules will be adjusted.
1. Alibaba releases joint communiqué for counterfeiting: build a global anti-counterfeiting community
On April 12, Alibaba Anti-Counterfeiting Alliance issued a "Joint Communiqué" in Hangzhou today, proposing to jointly build a global 24-hour anti-counterfeiting community without time difference. Before the publication of the communiqué, 30 global brands, as members of the alliance, held a one-day closed-door consultation on April 11 and reached a consensus: the trend of globalization is further accelerating the distribution and flow of goods and services around the world. The traditional single anti-counterfeiting model is no longer enough to meet the above challenges. It is urgent to unite brand rights holders, e-commerce platforms, and law enforcement entities, and urgently to "fight against counterfeiting like drunk driving." (Source: Sina Technology)
Comment: False and counterfeit sellers are a cancer of the industry and must be eradicated.
2. Former Starbucks CEO: When feeling threatened by Alibaba, the store must have emotional appeals
On April 12, a week after resigning as CEO, Howard Schultz said in a speech at Tsinghua University that every physical store is threatened by online e-commerce because of Amazon, Alibaba, etc. "This means a major adjustment in the retail industry. Many physical stores will close. We must build better, emotional and romantic physical stores." Howard said. (Source: The Paper)
Comment: The physical store closure is not because of the impact of e-commerce, but because it is too bad.
3. State Administration for Industry and Commerce: Online shopping complaints increased by 42.8% year-on-year in the first quarter of this year!
On April 12, the State Administration for Industry and Commerce released an analysis of consumer complaints in the first quarter of this year today, showing that a total of 402,000 consumer complaints were accepted, an increase of 16.3% year-on-year, and the increase in online shopping complaints reached 42.8 respectively, mainly concentrated in large e-commerce platforms, Zhejiang, Beijing and Guangdong, where online merchants are concentrated. The three provinces account for 93.9% of the total number of online shopping complaints in the country! (Source: CCTV News)
Comment: The amount of e-commerce is enough, but there is still a lot to do in terms of details. Why does the experience become an important attraction? Because too many people do not do a good job of experience.
4. The official account can be cancelled, and resources such as nickname and email will be released.
According to April 12, today, WeChat officially announced that from now on, WeChat public accounts can be automatically cancelled. After verifying their identity information or verifying the account subject, users can initiate the cancellation process in the official account background - "Public Account Settings" - "Original ID". WeChat official stated that personal ID card information or personal WeChat account can be bound to up to 5 WeChat public accounts. Many users have reached the upper limit of accounts that cannot be re-registered or bound to a new account, which has caused some inconvenience. The "account cancellation" process is launched this time. On the one hand, it can release identity information to register or bind more needed accounts; on the other hand, it can also clean up some inactive accounts on the platform and release nicknames, registered emails and other resources. (Source: Sina Technology)
Comment: WeChat is becoming more and more humane.
5. NetEase Koala Sea Shopping Mall upgrades and adjusts member rebate rules
On April 12, NetEase Kaola Haigou Mall released an announcement this morning through its official WeChat official account, saying that the mall will be fully upgraded from 0:00 on April 13. According to the announcement, the specific upgrade contents include: 1. All store owners will automatically upgrade to NetEase Koala Haigou Mall members (hereinafter referred to as "members"). In addition to the original membership acquisition methods, the ways to become a member of NetEase Kaola Haigou Mall will be further enriched; 2. The mall will further expand the scale of high-rebate products. Since April, the mall has launched hundreds of high-rebate products one after another. For newly added high-rebate products, the specific rebate amount shall be subject to the product page; 3. Adjust the member rebate rules. In addition to users who purchase products in the mall and members receive rebates, we will further enrich the rebate incentive mechanism of members, including limited-time incentives for popular products, ranking rewards, etc. The specific information will be subject to the official release; 4. The mall will launch an exclusive app to provide more professional sales management tools and a better membership experience; 5. This upgrade will not affect the income that has taken effect before 0:00 on April 13. (Source: Yibang Power Network)
Comment: Can play.
6. Yixun Huimin Mall ran away in less than half a month and returned to normalized fraud
According to April 12, on February 21, Li Tao purchased nearly 5,000 yuan on Yixun Huimin with the recommendation of his friend. At that time, he was still looking forward to the full cashback, and he had no idea that the mall stopped returning points and withdrawing cash the day before. "Now I just hope to refund the money, I don't want anything else." This WeChat mall "Yixun Huimin" attracted thousands of consumers because it claimed to have a full cashback on shopping. But 12 days later, the company stopped returning points and withdrawing cash on the grounds of developing the APP. A few days later, the mall manager lost contact, and all the information such as member withdrawal records were deleted, and there were thousands of victims! (Source: Sina Technology)
Comment: The same thing is true. I believe that pie falls from the sky and I deserve it if I am deceived.
7. Walmart's cross-border e-commerce will make another effort to introduce supermarket ASDA to JD.com
April 12th news, today, the official flagship store of ASDA Global Shopping, a famous British supermarket brand under Walmart, officially entered JD Global Shopping. ASDA has always occupies the forefront of the UK retail market. This entry into JD.com is another result of the strategic cooperation between Walmart and JD.com. Hosbo, senior vice president of China e-commerce at Walmart, told Lianshang.com: "Walmart hopes to bring unprecedented shopping choices to Chinese customers by strengthening in-depth strategic cooperation with JD.com, so that Chinese customers can easily experience high-quality products, competitive prices and more convenient services from all over the world." (Source: Lianshang.com)
Comment: Win-win cooperation.
8. Walmart tests the drone in the store to deliver goods to customers
According to reports on April 12, Walmart has also taken action after Amazon launched the drone! According to the British Daily Mail, the delivery method of drones in Walmart stores has been approved by patents, and drones can be deployed in supermarkets to deliver goods to customers. Recently, a Walmart patent application was approved, called "How to move goods in retail physical stores", that is, using drones to transport goods in stores. In this way, customers do not need to look for goods around in the huge shopping malls, nor do they need to wait for clerks to pick up and deliver the goods, which will greatly improve the customer experience. (Source: Global Technology)
Comment: Who can get the sweetness of drones first?
9. Due to regulation, LeTV terminates acquisition of US TV manufacturer Vizio
On April 12, LeTV said that due to regulatory factors, it will no longer acquire California-based American TV manufacturer Vizio, and instead the company will explore other ways to integrate LeTV's content into Vizio's devices. "The acquisition agreement for Vizio will no longer continue to advance due to regulatory obstacles," the two companies said in an email statement on Monday. "But we still believe there are many opportunities for cooperation between the two companies." (Source: Sina Finance)
Comment: Follow.
10. Tmall relaxes the authority to change business entities and strengthens the standardization of changes in brand store entities
On April 12, Tmall announced a new regulation, regulated changes in store business entities, opened application permissions for some stores and changes, strengthened the standardization of changes in brand store entities, and better serve brand parties and consumers. As more and more brands continue to grow on Tmall, companies seek to go public or set up professional e-commerce companies to run stores, or brands choose to replace operation service providers, take back the store to operate their own operations, etc. Based on their own development strategies, they need to change the business entities of Tmall stores. This opening is mainly aimed at brand stores with certain business capabilities and honest operation. For consumers, after the store entity changes, it will be handed over to the brand or the brand trusted agent operator to operate. The overall product quality remains unchanged, and the product richness and service quality enjoyed by consumers will be more guaranteed. (Source: Tianxia Online Business)
Comment: The introduction of this rule is intended to help merchants solve the problem of being unable to continue operating on Tmall due to changes in the entity during the business process.
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