Laogao E-commerce Newspaper on August 2

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on August 2] 1. New features launched by Tmall - "Member Day Exclusive Price"; 2. 150,000 shared bicycles in the main city of Kunming gave birth to new careers; 3. E-commerce impact, and Belle, the first-generation shoe king, announced its delisting! 4. US media: Chinese people are becoming more and more negative about iPhones; 5. New WeChat internal testing function: friends who do not contact often.

　　1. New feature launched by Tmall - "Exclusive price for membership day"

　　On August 2, Tmall launched a new store membership operation function - "Membership Day Exclusive Price", on August 1. This function is part of the platform's upgrade to the store membership system this year. The new version of the store membership system will have two highlights: first, there will be a fixed membership center entrance on the store homepage, and merchants can use pop-up bubbles to remind members; second, in terms of member points interaction, merchants are supported to set up a variety of points-obtaining gameplay, and points can also be redeemed for gifts/vouchers. As the primary productivity in recent years, the store membership center also supports merchants' own decoration settings. At present, only some Tmall merchants are allowed to be tried on the new store membership system, and Tmall and Taobao merchants will continue to expand in the future. (Source: Tianxia Online Business)

　　Comment: A new way to explore the value of fans.

　　2. 150,000 shared bicycles in the main city of Kunming gave birth to new occupations

　　According to August 2, nowadays, shared bicycles can be seen everywhere in the streets and alleys of Kunming. Shared bicycles have given birth to a new profession "intelligent car seeker", commonly known as "operating guy". It is reported that Mobike's "operation guy" will check the vehicle operation status of the area under its jurisdiction based on GPS backend data every day, and find the vehicles that are ridden in remote areas or have low riding rates based on the feedback from the backend data, then detect the status of the vehicle, and accurately dispatch the vehicle to places with high demand based on the big data hotspots to meet the convenience of travel for more citizens. (Source: China Daily)

　　Comment: It would be too much if shared bicycle companies still push operational issues to the awareness of government management departments and consumers.

　　3. E-commerce impact, Belle, the first generation of shoe king, announced its delisting!

　　According to August 2, Deng Yao, the founder and chairman of Hong Kong who was once one of the top ten richest people, has not participated in the privatization. He will sell all the shares of Belle International and sell the company he has founded for decades and has been running for a lifetime. He and the CEO expect the amount of cash out of about 10 billion yuan. Belle International has suffered a huge impact from e-commerce, with its net profit plummeting by 55%, and its market value has dropped from more than HK$150 billion to less than HK$35 billion, with weak growth in operating income. (Source: Phoenix Finance)

　　Comment: If you can't keep up with the situation, no matter how powerful a company is, it will not last long.

　　4. US media: Chinese people's attitude towards iPhone is becoming more and more negative

　　On August 2, US media said that Tingting is a sales assistant in Shanghai. Last year she threw away her iPhone 5 and replaced it with Huawei P9 Plus. She didn't notice much difference: both phones can run WeChat, which is the most commonly used app she and millions of Chinese consumers. Tingting, 24, said she doesn't miss Apple at all. (Source: China Business News)

　　Comment: The main problem is that Apple’s advantages are no longer so obvious, but the price is still so high.

　　5. New WeChat internal test function: Friends who don’t contact often

　　According to August 2, the next version of WeChat will add the function of "Friends Who Don't Contact for Frequently". Through historical chat records, WeChat can automatically filter out three types of people in the friend list for you: ① No single chat within half a year ② No common group ③ No reply to his (her) circle of friends within half a year. Able to help users clean/block people who are not in contact with frequently. (Source: Internet)

　　Comment: There is no one else in this function.

　　6. NetEase Yanxuan has built a hotel! Another new retail pilot field

　　On August 2, NetEase Yanxuan started a new retail attempt - launching a themed hotel, which will be released next week. It is understood that the Yanxuan theme hotel will be completed in Hangzhou. According to the relevant person in charge, the hotel will reflect the concept and elements of strict selection in terms of design, furnishings, etc. At present, the hotel is in the final layout stage and will officially open on August 8. (Source: Yibang Power Network)

　　Comment: Since the controversial "poster incident", Yanxuan has been often compared with Muji. Now it uses hotels and bookstores to layout offline models, and the two are also very similar.

　　7. JD.com's plan to upgrade will receive up to 1 million interest-free loan

　　On August 2, JD Blackboard disclosed the upgrade of benefits JD to employees, supporting employees’ workplaces across the country to purchase houses. The housing purchase area for Beijing employees is expanded to 6 cities. In addition to Beijing, Tianjin, Sanhe, Hebei, Langfang, Hebei Gaobeidian and Zhuozhou, JD provides up to 1 million yuan, with interest-free, unsecured and unsecured first-home down payment. This is actually an upgraded version of the employee welfare "Housing Plan" launched by JD five years ago. At that time, JD established a special fund of 450 million yuan, and employees who meet the conditions can enjoy a maximum of 1 million yuan in unsecured and interest-free home purchase loan, but only limited the regional scope and the down payment for the first house. (Source: 36Kr)

　　Comment: If you have any disagreement, you will get benefits for employee housing purchases. Alibaba and Tencent can be earlier than JD.com. A means of recruiting talents by large companies.

　　8. The battle of "8.8 Cashless Day" broke out in full swing. Tencent Ant's two giants fought fiercely

　　On August 2, the third year after WeChat Pay launched a cashless day event, the "8.8 Cashless Day" surged. WeChat Pay announced on August 1 that from the same day to August 7, users can not only receive and accumulate incentive funds using WeChat Pay, but also randomly receive cash red envelopes, vouchers, special voice menus for mysterious stars and other discounts. Almost at the same time, Alipay also announced the launch of similar subsidy activities through Weibo. Alipay said, "There will be an enlarged bonus every day from August 1st to 8th, and the 2nd to 4th consumption has the opportunity to have a gold share. Users in Wuhan and Hangzhou can use Alipay for free to take buses in the first three days." (Source: Beijing Business Daily),

　　Comment: Only with competition can there be progress.

　　9. JD.com’s unmanned sorting center has been exposed to intelligent acceleration

　　On August 2, JD Logistics Kunshan Unmanned Sorting Center was officially unveiled a few days ago. This is also the full-process unmanned sorting center that has been officially completed and successfully operated worldwide. This also marks that the sorting process in JD Logistics and Distribution has entered the stage of unmanned and intelligentization in the entire market. The well-known feature of Kunshan Unmanned Sorting Center is that it has no manned operation throughout the entire process from packaging to loading. In the current logistics industry, in the entire warehousing and distribution process, the "unmanned" model of a single link has gradually matured and put into use, but for the first time in the entire sorting process like Kunshan Unmanned Sorting Center, the entire process of unmanned operation of the entire sorting process is also in the world. (Source: Lianshang.com)

　　Comment: I instantly felt that receiving express delivery is a very technological thing.

　　10. British cosmetic brands come to China to do business and open an online pop-up store on JD.com

　　On August 2, according to a report by British retail business media Retail Gazatte, JD.com has recently reached a cooperation with China-Britain Business Council and will join hands with the latter to open a dedicated online pop-up collection store for a series of British brands to display and sell well-known and emerging brands from all over the UK. The opening time of the entire pop-up store will last until the end of 2017. According to the information currently released, this pop-up store called "Best of Britain" will focus on selling British makeup brands within the first 8 weeks of its opening. Subsequently, in September, pop-up stores will mainly display maternal and child products. By the second half of the year, the pop-up store will focus on British men's and women's clothing brands. (Source: Interface News)

　　Comment: Online pop-up store, very fresh.

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