Love is the highest-end communication method. Will you argue with your own children? You will definitely not, because we have love and use love to impress customers, so customers will not be entangled. Many people always use reasoning and customer theory, and the final result is often bad.
Old customer maintenance, touching people with emotion
Any product is repurchased. You must believe that you have to work hard in this regard. If you don’t work hard, you will definitely not have it. Don’t rely on data. I think the core view of SNS is this tripod, which is in line with human nature and many philosophical laws. If you ask customers to pay for it, this is an action. You should pay attention to what the origin of anyone's action is, and it is a benefit. What are you here from all over the country to listen to my lectures? It is for the benefit.
Interest is not a derogatory term, and interests are divided into value and emotion. On the one hand, value is our own value, and on the other hand, value packaging. Our products need to be packaged, and its value lies in how you package it. Emotions are difficult to describe in words. I think it is love. We must be grateful to our customers. Only with the foundation of gratitude can we feel our sincerity, and consumers will feel our true feelings when they feel our true feelings.
Emotion and etiquette are the highest-end communication methods. Will you argue with your own children? You will definitely not, because we have love and use love to impress customers, so customers will not be entangled. Many people always use reasoning and customer theory, and the final result is often bad, so this is the manifestation of the emotional part.
Only when you give benefits will you have trust. What is trust? Why do customers place orders with you? Why do you come to my class? It’s because of trust, why trust? It is because the essence of trust is to believe that the other party can bring benefits, and the same is true for your customers to repurchase. As long as the customer service places an order on you, it is trust in you. Recalling what the lost customers is because of it, whether you cannot give him continuous value, he will not be able to continue to trust you. If the interests are strong, the trust is strong, and the relationship is strong. These three are a cycle of relationships.
What matters is that it has a relationship
We have been talking about the maintenance of old customer service. Customers place orders here. Many people think it's over. In fact, it's not. Customers place orders and receive goods. You have to continue to strengthen the relationship. The customer spends 100 yuan here. If you strengthen the relationship interests and emotional interests, you will spend 1,000 yuan next time, you will purchase them multiple times, and even recommend others to purchase them. This is the core thing about SNS.
When you meet each other and fall in love, you need to meet customers and potential customers. Acquaintance can be divided into two types. One is to actively look for customers, and the other is to find me. After solving the problem of acquaintance, you will solve the benefits, which is how you convey value to them. The customer buys three times and once in your place, spending 100 yuan and spending 10,000 yuan depends on the interests of you and the customers. This logic can solve many strategic difficulties.
If your product itself has no advantages, your product is not differentiated, and you cannot even package it differentiated, then you can use this logic to constantly interact with users and strengthen your relationship. When the relationship is good, nothing has to do, and when the relationship is bad, everything has to do. This sentence is very meaningful and can be applied anywhere. If your product itself has strong value, then your emotions can be weaker. Why does our relationship with customers become interrupted? The essence is because interests are interrupted, and interests are divided into value and emotions. After this interruption, the interests will be interrupted, and the customer no longer trusts you. The customer does not believe you because he does not believe you will bring benefits to him. The interruption of your relationship with friends is because you have no intersection. Interest is the nature of anything and a regular thing. The same is true between friends and classmates. If the relationship between customer relationships does not exist without intersection of interests, it will be easy for everyone to understand this.
How to layout the SNS media matrix?
The following is the practical link. Everyone sees that the layout of Weibo is similar to that of WeChat and QQ space. They are all four categories: personal accounts, store accounts, corporate accounts, and expert accounts. These four categories are very complementary. Your company's Weibo will definitely post some corporate-related things. The store accounts may be some activities and promotions of flagship stores. The personal accounts make up for the missing things that other accounts have no blood and flesh, and there is no emotion. To have value accounts, you must have emotional accounts, so that human accounts are more open-minded.
What are the preferences of your store users? You can pay more attention to this aspect and cater to their preferences. You can pay more attention to the Taobao index. If you sell musical instruments, you can pay more attention to the account of the Conservatory of Music and string these students together. You will find that these four types of accounts will have a good effect after the layout of these four types of accounts. The keyword of Dahuman account is to attract fans. You will find that different positionings need to be different. You should think based on your own reality. This is the layout of our public WeChat, which is the same as WeChat, and is also divided into personal accounts, corporate accounts, store accounts, and expert accounts. We have nine public WeChat accounts. We have six experts accounts, all of which are used to card keywords. You are a little late to listen to the class now. If you came to listen to the class two years earlier, even if you don’t do it carefully now, you can do it very well. Your account will have hundreds of thousands of fans. This user with hundreds of thousands is different from other users with hundreds of thousands. We now have 400,000 fans with several public WeChat, but these 400,000 fans are very different. We have never promoted it. They are all forwarded by others. Open WeChat and add friends, and there are two entrances to find the account. If you want you to enter e-commerce in the window, etc., there will be many public accounts. This is how our fans come out.
There was a member who was a member of Seven Wolves before. I asked him to go back and register the official accounts of Seven Wolves flagship store, Seven Wolves regular store, etc., so that when others search for Seven Wolves, they all belong to their family. I also accepted a closed disciple before. He was a windbreaker. I asked him to turn travel and outdoor sports into public accounts. Now his official account can have more than 10,000 fans follow him every day. In fact, it is still the tripods mentioned above. If the logic is not clear, it cannot be implemented. The layout is to prepare for the future. I never pay attention to my opponent. If I pay too much attention to my opponent, I will limit myself. I will not actively attack anyone. I will only lay out my own value. The only value of a dozen people’s WeChat is individuals. They must be personal WeChat. They cannot operate personal WeChat in the name of a group, but must have personal colors. QQ space is a very special thing. It can forward it but it is also based on friend relationships. It is a bit like adding WeChat to Weibo. The important point of QQ space is to have a good QQ. Both QQ and WeChat belong to Tencent, so their relationship is very subtle and they have strong correlation. The content you send on WeChat can be forwarded directly to QQ, so the time you spend on QQ will be reduced. It is important to have a good QQ number. Many people told me when doing it that I need someone to do Weibo, and someone to do WeChat and QQ space. It seems that I need a lot of people. In fact, if you understand the links and the cleverness of it, you don’t need so many people. In principle, a person can operate these things. WeChat things can be synchronized to the space or to Weibo. If you post a Moments, users in your space can be maintained, and users in Weibo can also be maintained. This solves the problem of many people needing to be deployed.
I often share different accounts. If I share this account, you will follow this account. If I share this account, you will share that account. This will add fans to different accounts. This account is the fastest increase in fans. Although this account has many keywords, the number of words is too long. You must pay attention to whether the number of words is not long or short. You can combine your own categories to layout this keyword. For example, what does selling windbreakers have to do with travel? People who travel must buy windbreakers? But you need to catch these people. It is important to post some of your own lives on your personal account, so that customers can feel that this is a real personal account with emotions.
In the entire operation of Weibo, the importance of names is the first priority. They must be easy to remember and convenient to search. You need to consider whether there are keywords in your name without any sudden feeling uncomfortable. Names are of great use and will have a lot of search volume. This traffic is expensive, and names occupy the first place in the entire Weibo account.
The second is the introduction, the third is whether there are keywords in your certification, and then whether there are keywords in your blog post. The content of Weibo is constantly refreshed. If there are keywords in your blog post, at least there will be some attention in the past ten minutes. In the end, every word must be carefully considered, and the tag will also enter the search on Weibo. Try to add some keywords related to you. Also, the avatar is, you must put a person-like avatar and don’t change it often. No Weibo post on Tencent Weibo was sent manually by us, and they were sent simultaneously in space. After two years of synchronization, I now have 800,000 fans. I will put our WeChat and QQ on it and transfer it to our WeChat Weibo to increase my influence.
This is our data. The growth rate of space is much higher than that of our WeChat and Weibo. Constant reposting and reprinting will increase the number of views. The characteristics of space are that most of them are young people. In terms of communication benefits, they are not very high, but they can cultivate potential users. If you want to continue doing it for a long time, you must seize the traffic of the space. We have a personal WeChat of 20,000 people. The number of likes and comments of many of our accounts is often higher than our Weibo. The number of articles you post every day depends on your value. It doesn’t matter if your article is valuable or you post hundreds of articles, but if your article is not valuable, it will make people feel disgusted. QQ Space has a function. If you operate the space well, you can directly introduce traffic to your store to form purchase and information flow.
My Weibo is started from scratch. First of all, I think about it from the name, because the name is positioning. Weibo released a data yesterday. The number of people on Weibo is growing rapidly. We will focus on Weibo now. If you want to attract more new fans, Weibo is the best choice. After attracting new fans, you can introduce it into WeChat and space. There are many tools for automatically posting Weibo on the Internet. The purpose of posting hundreds of Weibo posts is to make people feel that your Weibo has content and not empty, and you can also appropriately browse some fans. The purpose is to be better-looking. The Weibo fans of the same travelers are It is actually your user. You need to find active fans to follow. You can check out the Weibo fans of the experts in your peers. For example, I sell bird's nests and there is a peer selling bird's nests next to you. You can follow his fans. This is just a perfect ecology, not unauthentic. Weibo now has a function called quietly following. You can't find it by following your peers. You can open the comments and follow these active fans. The mining of relationship chains, for example, you do cosmetics, and those beauty bloggers' fans are the users you want to catch. This is the relationship chain, and it depends on whether you will catch it. Some fans have the right to guide public opinion. Put these influential fans in a group and keep attracting them, creating small V accounts, and gradually your fans will increase. Many people say that people are the most active when to what time. In fact, as long as your article is valuable, it can be done at any time, but time also has an impact, and everyone can practice it based on time. If you have a lot of SQs, you will have a problem. If you sell a lot of products, should you put these things together to attract users or separate them? I suggest separate them. If the categories are not in contact, it will be better to separate them. The key customers should be placed in a separate account and the key customers should be treated with them. Their needs are different and the interaction methods are also different. The importance of address book. The original accumulation of all account fans is in the address book. This is true for WeChat and QQ. Therefore, address book is the basis of all social platforms. We must make our address book more phone numbers and potential users as much as possible. You should also add as many potential users and friends as possible in your personal WeChat QQ number, because QQ and WeChat are connected.
Next, let’s share some cases. When interacting, you should not be a frequency. You should have ups and downs, so that their emotions will rise and fall, and they will have great ups and downs. Only in this way will you remember you. This teacher is 51 years old. There are many likes in this circle of friends, which satisfy everyone’s curiosity. There are many contents in some accounts, but there is no interaction or activity. However, it is not possible to have activities every day. You will be very tired and you will consume a lot. You must mobilize everyone’s enthusiasm and make them interested. Your Weibo should not be filled with your own products and some professional knowledge every day. You can also be more funny and have some continuous interactions to capture the curiosity of fans and attract their attention.
You can also send some sensational words on some special days. Many things actually have nothing to do with e-commerce. These are interactions. Usually, we send some practical information, and these are interactions. Many people have not discovered the power of QQ space. Its albums are just a very powerful tool. I have forty albums, and one album has a large number of views. This is a space talk. The number of views of more than four million is actually no less than the influence of Weibo. There are 40 albums in total, which are all practical things. Many times, as long as I upload a photo, I will have millions of views. Many things need to be persisted in. Every social platform with hundreds of millions of dollars has their characteristics. I have established several groups. Momo can remember the geographical location and do some things. Momo has a function called roaming. We roam these groups around Alibaba in Hangzhou. The names are also related to Alibaba. There are many waiters joining every day. We will choose to join. We will transfer to WeChat. Momo can also place advertisements. I have placed them near Alibaba. I want them to know that Lao Gao knows the e-commerce circle and achieve this effect.
In recent years, we have more and more fans. SNS may not be able to grasp the clues at the beginning. It may have been a year since we used it from zero to ten thousand fans, but it may only take ten thousand to ten thousand to ten thousand, so you must persevere. No matter how difficult it is, no matter whether we invest or do other new projects, we are in our own hands and must be independent.
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