Morning information:
1. Pinduoduo launches the "local life" entrance in its APP;
2. The Kuaishou e-commerce beauty industry launches the "traceability plan" and will link more than 30 brands at home and abroad to launch traceability and sales;
3. In the first half of the year, Xinjiang's online retail sales reached 34.534 billion yuan, an increase of 18.66% year-on-year;
4. TikTok enables key access on iOS to improve account security;
5. Amazon and Apple were fined a total of 194 million euros by Spain;
...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Pinduoduo launches the "Local Life" portal in its APP
According to reports on July 19, Pinduoduo has launched the "Local Life" entrance in its APP, with a deep location and is located in the "Recharge Center" on the homepage. It currently mainly sells special food-related catering coupons and ordering services, provided by the merchant. After the experience, I found that at present, Pinduoduo’s local life services mainly include selling food and catering coupons, placing orders on behalf of others and picking up in the store. The products sold are mainly concentrated in chain catering brands such as Walmart, KFC, McDonald's, Starbucks, Luckin Coffee, Burger King, Pizza Hut, DQ, Heytea, Haagen-Dazs, etc. (Snowball)
2. In the first half of the year, Xinjiang's online retail sales reached 34.534 billion yuan, an increase of 18.66% year-on-year.
According to July 18, in the first half of the year, the positive trend of Xinjiang's online retail market consolidated, with online retail sales reaching 34.534 billion yuan, a year-on-year increase of 18.66%. 5.48 percentage points higher than the national average. Jewelry accessories, beauty care, clothing, shoes and bags accounted for 0.38, 0.17 and 0.07 percentage points in physical online retail sales compared with the same period last year. In the first half of the year, Xinjiang's live broadcast transaction volume reached 2.235 billion yuan, a year-on-year increase of 34.34%, and the cumulative number of live broadcast viewers was 285 million, a year-on-year increase of 50.82%, with a cumulative number of live broadcasts reaching 26,700. E-commerce innovation continues to heat up, and e-commerce has shown its role in stabilizing and promoting employment. As of the end of June, the total number of online merchants in Xinjiang was 254,100. (Altay News Portal)
3. Kuaishou e-commerce beauty industry launches the "traceability plan" and will link more than 30 brands at home and abroad to launch traceability and sales.
Recently, Kuaishou e-commerce beauty industry launched the "Tracing Source Plan" and launched an invitation to the beauty industry anchors and brands. It plans to invite Kuaishou e-commerce leading sales experts to work with more than 30 brands at home and abroad to go to the brand factory location for traceability and sales, and create more than 40 special live broadcasts for brand traceability. It is reported that the Kuaishou e-commerce "traceability plan" is linked to the main website, commercialization and other business departments, and will provide billions of traffic resources to support experts in selling goods. At the same time, it will provide distribution subsidy rewards to experts and merchants, with a maximum reward of 800,000 for a single merchant. (Yien.com)
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4. Huachuang Securities: First "recommended" rating for SF Express
The target price is HK$14.00. On July 18, Huachuang Securities released a research report saying that it would give SF Express the first "recommended" rating. It is expected to achieve revenue of 12.99, 15.89 and 19.28 billion yuan in 2023-25, an increase of 26.6%, 22.3% and 21.4% year-on-year respectively; net profit attributable to shareholders was RMB 5, RMB 11, and RMB 230 million, turning from loss to profit in 2023, and doubling from two consecutive years from 2024 to 2025, with a target price of HK$14. As an independent third-party instant delivery leading brand, the company is expected to benefit first from the growth potential given by the expansion of non-meal scenarios to the instant delivery industry. The research report points out that compared with Dada Group, the company's business scale is large and the expense rate is low. In 2022, SF Express and Dada Group achieved revenue of 10.27 billion yuan and 9.37 billion yuan respectively, with CAGRs of 69.5% and 44.6% respectively from 2019 to 2022. The total sales, management and R&D expense rates of comparable calibers were lower than Dada Group's 24.2pct. Compared with Meituan, the company's non-meal scenes with strong profitability account for a high proportion. Meituan’s non-meal scenes account for delivery service revenue remained around 5%, while the company’s non-meal scene share has increased from 28.4% in 2020 to 36.9% in 2022, which is relatively beneficial to the high average customer price of non-meal scenes. According to the company's announcement in July 2023, the company has led the industry to achieve profitability in the first half of 2023, becoming the first stock of independent third-party instant logistics profitability. (Zhitong Finance)
5. The national box office exceeded 5 billion in July
According to the real-time data of Lighthouse Professional Edition, as of 15:52 on July 18, the total national box office (including pre-sales) in July 2023 (July 1-July 31) exceeded 5 billion. (Oriental Fortune Network)
6. Meta announced that it will open big models for commercial use through cloud platforms such as Microsoft and Amazon
July 19th news, Meta announced this week that it will work with major cloud computing service providers, including Microsoft, to put its AI big language model Llama 2 into commercial applications. Meta says there will be no charges for access or use of its big models. Meanwhile, by opening up this technology to other companies, Meta can improve better when more developers use their big models, stress test them and expose problems. In this project, Meta bears the cost of model training, while cloud computing service providers including Microsoft, Amazon and Hugging Face will host big models to provide the computing power needed to run the model. (Techweb)
Cross-border newsletter
7. Smart advertising platform Xmars: Prime Day customer sales increased by 510%
July 18th news, Xmars, a smart advertising platform under SparkX Group, achieved great results at the 2023 Amazon Prime Day event. From the perspective of Xmars' full-platform advertising dimension, the average daily advertising expenditure increased by 339% compared with the previous two weeks, the average daily customer sales increased by 510%, and the average daily ROAS increased by 58.9%; from the perspective of AI full-intelligent management advertising dimension, the average daily advertising expenditure increased by 353% compared with the previous two weeks, and the average daily customer sales increased by 708%. While the expenses increased, ROAS increased by 101.3% compared with the previous two weeks. (Yibang Power)
8. TikTok enables key access on iOS to improve account security
TikTok has added another account security rule, and iOS users can now activate password access, which will allow them to log into apps such as facial recognition or touch ID using the biometric authentication option on the device. This will reduce reliance on text-based passwords, improve security, and limit the ability of hackers to steal your information or profile in the app. (ENECNEWS)
9. Shopify upgrade system: new functions to help file management
July 18th news, Shopify supports merchants to manage content/files and files in products uniformly. First, Shopify has added a "Used" column to the Content/File section, where sellers can view the usage of files throughout Shopify, including files in meta objects, products and brand settings. Shopify also adds a corresponding "used_in" filter to easily find the files used by the product. In addition, Shopify introduced a new file selector in the online store editor. Now, through the file page in the Shopify backend, sellers can upload, manage and delete files. (Shopify)
10. Amazon and Apple were fined a total of 194 million euros by Spain
Regulatory agency CNMC said in a statement that two contracts signed by the two companies on October 31, 2018 granted Amazon Apple’s authorized dealer status, including anti-competitive terms that affect the Spanish electronic devices online market. CNMC added that after the two tech giants reached a deal, Apple devices sold online in Spain rose, while more than 90% of existing retailers using Amazon to sell Apple devices were blocked. (Phoenix Technology)
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