Evening information:
1. The search volume of Tmall New Year’s greeting servers increased by 33 times;
2. Douyin E-commerce releases the "2022 Douyin E-commerce Book Consumption Data Report";
3. Suning.com’s number of old-for-new orders increased by more than 30%;
4. Amazon’s latest data! Third-party sellers account for nearly 60% of sales during the holiday season;
5. Benlai Life Network officially opened the "2023 New Year's Goods Street"...
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E-commerce newsletter
1. Benlai Life Network officially opened the "2023 New Year's Goods Street"
According to December 30, the "2023 New Year's Goods Street" of Benlai Life Network was officially opened recently. During the event from December 27 to January 27, there are not only hot-selling products such as Chilean cherries, Thai coconut greens, Zespri kiwi fruits, Dandong red strawberries, Yunguan oranges, Chagan Lake organic fat head fish, etc., but also special topics such as New Year's Eve promotions, Spring Festival family banquets, and New Year customs venues. During the event, users can get coupons when participating in interactive games, and can also add rich concessions such as direct reduction, full discount, and buy and giveaway, as well as enjoy the exclusive community event price for specific New Year products. (Originally released)
2. The search volume of Tmall New Year’s greeting servers increased by 33 times
On December 30, the Tmall New Year’s goods festival officially started, and the New Year’s goods of the Year of the Rabbit are collectively launched on Tmall. New Year’s goods and New Year’s greetings clothing have become popular search terms. Buy new clothes during the New Year, and the search volume of festive clothes for the New Year on Taobao and Tmall increased by 33 times year-on-year. Among them, the supply of New Year's greetings was in short supply, while the search for cute rabbit sweaters increased by 28 times. This month, the search volume of Taobao and Tmall users for red underwear in the year of their zodiac has almost doubled compared to last month. The cotton doll that the post-00s favorite has increased by nearly three times year-on-year on Taobao, and baby clothes and accessories have become popular products. (Europe)
3. Tmall joint brand launches a simple product manual
On December 30, Tmall New Year's Festival and the China Aging Development Foundation jointly launched the "One-page Paper Plan", calling on merchants to carry out the aging-friendly transformation of product instructions, and upgrade the complicated and difficult instructions to a simplified "Step X" version of the instructions for key functions, so that elders can also use the new technology without barriers. Up to now, brand merchants such as Winona, SKG, breobeqing, 360, Jiangzhong Diet Therapy, and Heyuan Restaurant have responded to this plan during the Tmall New Year Festival, and will gradually launch the "simplified product manual" for the elderly in the future. (financial)
4. Douyin E-commerce releases the "2022 Douyin E-commerce Book Consumption Data Report"
On December 30, Douyin E-commerce released the "2022 Douyin E-commerce Book Consumption Data Report" today, demonstrating the relevant measures of the platform to protect genuine books and users' book consumption preferences. The report shows that in addition to the platform book GMV driven by malls that increased by more than 3 times year-on-year, the GMV driven by search and store windows also doubled, with an increase of 130% and 115% year-on-year respectively. Data shows that in the past year, the total live broadcast of books on the platform has reached 8.74 million hours, while the total short videos of book trailers have been played at 71.2 billion times, and the GMV driven by live broadcasts and short videos have increased by more than 40% year-on-year. (Tiktok e-commerce)
5. Taocai launches "Scrap-yang Mutual Aid" to help farmers ensure supply
On December 30, demand for daily necessities in many places has surged recently. In order to quickly clear the bottlenecks in the community e-commerce production chain that many companies have shortage of staff due to the COVID-19 infection of employees, Alibaba Taocai has begun to coordinate with cooperative enterprises to promote the "misprout mutual assistance" method to alleviate this problem. (China Business Network)
Internet news
6. JD.com report: In the first three quarters of 2022, the salary and benefits expenditure exceeded 33 billion yuan for front-line employees
According to December 30, JD.com released the 2022 "number" job report today. The report shows that according to incomplete statistics, in the first half of the year, during the period of supporting the anti-epidemic supply guarantee in Shanghai, Beijing and other parts of the country, JD.com's cumulative investment and merchants reduced free use of 2 billion yuan, and JD.com Logistics transported more than 150,000 tons of materials. In 2022, the total number of employees in JD system has exceeded 540,000, making it the private enterprise with the largest number of employees. In the first three quarters of 2022, JD.com's salary and benefits expenditure for front-line employees exceeded 33 billion yuan. (JD Blackboard Newspaper)
7. JD Health Data Safety White Paper officially released
On December 30, the "2022 Jingqi Network Security Conference" jointly organized by JD Group and several ecological community partners was successfully held online a few days ago. At the meeting, the "JD Health Data Security White Paper" was officially released, which was jointly compiled by the JD Health Data Security Team and the expert team of China Electronic Information Industry Development Research Institute. It is worth noting that the White Paper starts from "compliance management + risk prevention and control" to build a data security system that organically integrates data security management, technology and operations, providing practical reference for data security governance in the medical and health industry. (China.com Technology)
8. Suning.com's old-for-new orders increased by more than 30%
According to news on December 30, Suning.com Retail Cloud data showed that Haier vertical freezer sales increased by more than 100% in 2022, with sales of high-end leather sofas accounting for more than 70%. Green and energy-saving home appliances continued to heat up, and the number of old-for-new orders increased by more than 30% year-on-year. Quality, green and national trends have become the three key words for young people in small towns to consume. Retail cloud data shows that in 2022, mid-to-high-end home appliances and home furnishings are becoming popular in county and town markets. (China Radio and Television)
Cross-border newsletter
9. Amazon’s latest data! Third-party sellers account for nearly 60% of sales during the holiday season
On December 29, Amazon issued a press release saying that during this holiday season, sales of third-party sellers on the platform hit a record high, accounting for 60% of Amazon's total sales in the holiday season. DharmeshMehta, vice president of global sales partner services at Amazon, affirmed the sales performance of third-party sellers in a press release. According to Amazon's November 2022 Small Business Empowerment Report, about 2 million third-party sellers worldwide sell through Amazon. (ENECNEWS)
10. TikTok Shop cross-border e-commerce has accumulated more than 2.86 million live broadcasts in 2022
TikTokShop's official cross-border e-commerce account released the 2022 annual data. In 2022, TikTokShop's cross-border e-commerce business covers six major markets, including the UK, Malaysia, the Philippines, Singapore, Thailand and Vietnam, providing merchants with global business opportunities. Internal statistics from TikTokShop cross-border e-commerce from January 2, 2022 to December 13, 2022 show that as of December 2022, #TikTokMadeMeBuylt and #I bought good things on TikTok topic challenges attracted consumers around the world to post self-posts, with a cumulative number of views exceeding 33.7 billion times. TikTokShop said that the fastest express delivery from the country to the Philippines takes only about 60 hours to reach consumers. (Internet Economics and Social Security)
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