#Laogao E-commerce Newsletter# March 26 E-commerce Evening News

　　#Laogao E-commerce News# [E-commerce Evening News on March 26] Tmall made a price comparison product: Tmall quickly declined; Alibaba announced the merchant guarantee plan to provide equity packages according to Taobao Credit; Suning plans to introduce 150 Italian brands this year; WeChat official internal testing of the "Mini Program Evaluation" function; Dong Mingzhu: I didn't ask Lei Jun for money...

　　E-commerce newsletter

　　1. Alibaba announces the merchant guarantee plan to provide equity packages according to Taobao Credit

　　According to March 26, in order to better protect merchant rights and interests, Alibaba Customer Experience Business Group (CCO) officially released the "Merchant Super Guarantee Plan" to all Taobao merchants. For a long time, professional complainants, shops were punished, malicious competition among peers, etc. have been huge pain points facing merchants. It is reported that the "Merchant Super Guarantee Plan" aggregates various rights and interests on the platform, covering the entire business link of merchants, and provides business guarantees for merchants through rules, products, tools and services. In the super guarantee plan, the platform will launch the merchant's comprehensive credit score - Tao Credit based on the store's compliant operating conditions, combined with business capabilities, service capabilities, etc. According to the level of Taobao Credit, three differentiated rights packages are provided: safe security, preferential insurance, and exclusive insurance. The higher the credit, the more rights protection you will get. (Yibang Power)

　　2. Tmall made a price comparison product: Tmall flash

　　On the home page of Tmall app, you can see the "Tmall Flash" entrance. It is a special price and good product channel in Tmall APP, updated daily, recommended AI, searched in Tmall flash drops, all of which are historically low-priced products. From the perspective of products, Tmall flash-down product price reduction = 30-day high price - 30-day low price. All high and low prices in Tmall flash reduction are taken from the price of the product. Users can view the 30-day high and 30-day low prices of the product in the "Historical Price" to ensure that the price of the purchased products is the lowest price within 30 days. (Yibang Power Network)

　　3. Suning plans to introduce 150 Italian brands this year

　　According to March 26, Suning Holdings Group and the Italian Foreign Trade Commission recently signed a cooperation framework agreement in Rome. According to the agreement, Suning will introduce 150 Italian brands in 2019 and build more than 150 Suning International offline experience stores in China in the next three years. Suning said that in 2019, it will focus on high-quality products in Italy for fashion, home furnishings, beauty, food and beverages. In the following years, Suning will select and introduce 200 Italian brands every year. (E-commerce News)

　　4. Guizhou Province will strengthen cooperation with platforms such as JD.com and Suning to accelerate the development of rural e-commerce

　　Guizhou Province recently issued a plan, planning to achieve full coverage of county services of provincial-level rural e-commerce public platforms, full coverage of poverty-stricken counties by 2020, and full coverage of e-commerce service sites and logistics sites in poverty by e-commerce by 2020. Guizhou will strengthen cooperation with large e-commerce platforms such as JD.com and Suning to develop community micro-vegetable market models such as vending machines and fresh food pickup cabinets; at the same time, it will introduce new retail formats such as "Hema Fresh" to promote the construction of fresh food sorting and distribution centers, and form B2B, B2C and offline wholesale models. (Xinhua News Agency)

　　5. WeChat official internal test "Mini Program Evaluation" function

　　WeChat’s official internal test “Mini Program Evaluation” function, and developers can view various data of mini program evaluation in the background. The mini program evaluation function consists of three aspects: operational compliance, performance experience, and user stickiness. The data evaluated is fed back to developers, helping mini program enterprises continuously optimize application performance and product form at the development level. (Tech Planet)

　　Internet news

　　6. Alibaba Entertainment plans to add more than 1,800 new positions in the new fiscal year

　　Alibaba Group Recruitment Official Weibo posted on stating that Alibaba Entertainment will add 1,800 new jobs in the new fiscal year, and will recruit positions in multiple professional directions such as film and television producers, algorithm experts, data experts, product operation experts, etc., involving multiple business lines such as Alibaba Pictures, Youku, UC, Damai, and Alibaba Literature. (36Kr)

　　7. Dong Mingzhu: I didn’t ask Lei Jun for money

　　At the 2019 Boao Forum on Asia, Dong Mingzhu, chairman and president of Gree Electric Appliances, responded to a 1 billion bet with Lei Jun, saying that she did not ask Lei Jun for money. Previously, at Xiaomi's 2018 annual performance conference, Lei Jun responded to the 1 billion bet with Dong Mingzhu. Lei Jun smiled and said, "I have been waiting for Gree's official financial report." Lei Jun also said at the time that Dong Mingzhu had contacted him. (Tencent First-line)

　　8. ofo will launch a new operation model and find agents in third- and fourth-tier cities

　　After piloting the agency model in some cities last year, ofo will promote the agency model to third- and fourth-tier cities across the country this year. Specifically, local agents are responsible for ofo shared bicycle operation within their jurisdiction, and the ownership of the bicycle is still owned by ofo Company. The agents are only responsible for maintenance and order maintenance, and settle fees with ofo headquarters according to the backend data. (Sina Technology)

　　9. Lakeside University announced the list of five students: Li Xiang and Dai Kun and 41 others were selected

　　Recently, Lakeside University announced the complete list of students in the fifth phase, including Li Xiang (Che Hejia), Dai Kun (Youxin), Huang Yuanhao (Obi Zhongguang), Su Jun (Zhimi), Yu Kai (Hoda), Wang Ning (Keep), Zhu Zhaojiang (Transonic Holdings), etc. Official information shows that the fifth-phase students started registration in August 2018, with more than 1,400 entrepreneurs signing up, 88 candidates entered the group interview, and finally 41 entrepreneurs became fifth-phase students of Lakeside University. (36Kr)

　　Cross-border newsletter

　　10. More than 500 Italian brands have entered Tmall International

　　On March 26, at the just-concluded global merchant conference, Tmall International announced three key strategies in 2019: upgrading direct business and forming a "dual-wheel drive" model with platform business to empower global brands; creating a new model of direct purchases for overseas warehouses, building a global supply chain network for overseas "small and beautiful" brands; and creating a content marketing position for global brands.

　　Data shows that as of now, more than 500 Italian brands have directly contacted Chinese consumers through Tmall International. In 2018, the overall transaction scale of Italian brands increased by 60% year-on-year, and China has surpassed the United States to become the fastest-growing overseas market for Italian brands. (E-commerce News)

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