What is the purpose of Taobao store optimization, and why should we pay special attention to the low conversion?

　　Taobao online store optimization. Now more and more people are opening stores on Taobao, so the competition is naturally increasing. Therefore, Taobao traffic resources are also very precious. In order to obtain these traffic, paid promotion is now a way to obtain traffic, but the profit margin of the product has also become smaller. This is more difficult for merchants to make money, so it is particularly important to optimize Taobao babies now.

　　According to statistics, Taobao and Tmall stores have reached 10 million merchants, and there are about 6 million active merchants. Taobao’s daily visitors are almost relatively stable. Under fair competition, each store can get only a handful of visitors, so the resources are very limited, and there are also allocation rules. If the store’s treasures meet this condition, then they can obtain more resources and the sales will naturally be higher.

　　As we mentioned in the previous paragraph, there are more and more merchants, and the competition is naturally becoming more and more intense. Every store is making hot products and is fighting price wars. The prices are getting lower and lower every day. They are clearing up and selling goods every day, consuming many users who need to buy products. The product has no profit margin, and the product cannot keep up with the quality and service, and it falls into low-price competition.

　　There must be relatively few people who did Taobao in the early days. After all, Taobao has never been cared about before, and now everyone needs it. Before, our products were sold well by relying on natural search, and there was no need to promote them in any way. The cost of operation was relatively small, so it was easy to make money. So the era before was called the dividend era. But now due to the scarcity of resources, that era has long passed, and it is not easy to obtain traffic in this area. The cost of purchasing traffic is getting higher and higher, from a few cents and cents before to a few dollars per click now, even higher.