#Laogao E-commerce Newsletter# [October 17 E-commerce Morning Newsletter]

Morning news: YTO and Douyin e-commerce have added five exclusive rights during Double 11; 58.com announced the recruitment special session of "Preparation for E-commerce Shopping Festival"; JD Supermarket's first 8 months big data: 33 categories including coffee have become the highest growth rate category; Pinduoduo's cross-border e-commerce platform TEMU has added a seller center APP; AliExpress has become the most popular e-commerce platform in Poland...

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E-commerce newsletter

1. YTO and Douyin E-commerce added five exclusive rights during Double 11

On October 17, YTO Express and Douyin E-commerce joined hands again after 618 this year and officially signed a guarantee agreement, launching five exclusive rights from October 31 to November 15, namely payment guarantee, performance guarantee, price commitment, customer service guarantee, and special rights. During the period of guarantee, the merchant uses YTO Express to ship goods and collect orders during the guarantee period, such as false shipment penalty due to the long-term update of the logistics trajectory, the compensation amount shall be borne by YTO Express. Merchants use YTO Express to deliver goods, which will provide platform merchants with a green channel for priority collection, priority transfer and priority delivery. YTO Express promises to maintain price stability: 0 to 1KG express delivery, the basic price remains unchanged and the price does not increase; express delivery above 1KG, the basic price remains unchanged. YTO Express will set up a pre-sales & after-sales dedicated line for Douyin e-commerce, and an independent team will provide customers with customer service guarantees. Subsidies will be made on orders for new merchants who order YTO Express customer managers (who have not used YTO for shipment within 3 months), with a maximum rebate of 0.2 yuan per order. (Yibang Power)

2. 58.com announced the recruitment special session of “Preparation for E-commerce Shopping Festival”

On October 17, the annual Double Eleven e-commerce shopping festival is about to begin, and the logistics industry has entered the preparation stage for the traditional business peak season, and the pressure on employment of major logistics companies is becoming increasingly prominent. In response to this situation, 58.com recently launched a recruitment special session of "Preparation for E-commerce Shopping Festival" to help more job seekers lock in their ideal positions. 58.com integrates the supply and demand of jobs, builds an online recruitment activity area, bringing together enterprises from all over the country, covering multiple shortage positions such as logistics/warehouse, driver/transportation services, and customer service. At the same time, 58.com uses the platform's traffic advantages to expand the exposure of jobs. Job seekers can not only view the details of local hot recruitment positions, but also intuitively understand whether they provide overtime subsidies, food and accommodation, housing allowance, free training and other benefits. In order to enhance the interaction between enterprises and job seekers, 58.com has opened a live recruitment section in this "Preparation for E-commerce Shopping Festival" recruitment special session. Professional anchors and corporate HRs will conduct real-time Q&A around enterprises and positions, helping recruiting enterprises achieve a double harvest of voice and effect transformation. (E-commerce News)

3. Douyin’s “Xindong Micro Travel” service will be launched in Northeast China soon

On October 16, Douyin Life Services has jointly launched micro-travel combination products with four old 5A-level scenic spots in Northeast China, iTA Family Health and Growth Center, Ocean World and other locations, and created a series of activities such as suburban tours, surrounding tours, and urban tours to create a heart-warming micro-travel IP and activity atmosphere. During the event, more than 100 merchants will launch a series of products suitable for the travel characteristics and supplemented by a series of theme promotions. The cooperation top experts have special live broadcasts, and the waist experts have fixed frequency live broadcasts every week to help merchants form a live broadcast matrix. Merchants can also combine their own accounts to complete fan accumulation and store guidance. (E-commerce News)

Internet news

4. Big data for the first 8 months of JD Supermarket: 33 categories including coffee have become the highest growth rate category

The data also shows that under the current market environment, the growth rate of 33 categories exceeds 30%, with a maximum growth rate of 96 times, making it the category with the highest growth rate in the fast-moving consumer goods and fresh food industries. Among the 33 categories with the highest growth rate, 12 of the food and fresh food industry are on the list, namely coffee, coffee liquid, Yunnan coffee, pre-made dishes, etc.; 21 of the fast-moving consumer goods industry are on the list, namely children's bicycles, infant skin care, baby snacks, etc. (E-commerce News)

5. Alipay has supported transfers to WeChat QQ friends

According to reports on October 16, it was confirmed that Alipay can currently transfer money to WeChat friends, but cannot transfer money directly. After entering the amount, the user will generate a transfer QR code, and then WeChat/QQ can scan the code to collect it. If it is not collected for more than 24 hours, it will be automatically returned. A maximum of 2,000 yuan can be transferred for a single transaction. Alipay says this is a new way of transfer, and you can transfer money without an account. The methods set for collection include scanning the code to collect, the other party needs to verify the first name when collecting, and the designated user to collect, etc. (Yibang Power)

Cross-border information

6. TEMU, a new seller center APP on the cross-border e-commerce platform of Pinduoduo

According to news on October 17, Pinduoduo has launched the TEMU Seller Center APP. It is reported that this product is a mobile management tool for sellers of the TEMU platform. The product has not many functions at present. In the "Message Center" set up in the store, merchants can keep up with platform notifications and follow up on the stocking progress at any time. In addition, you can also obtain real-time messages such as account funds, delivery reminders, and new tasks. For domestic cross-border e-commerce users, they can meet their basic business management. If they want to put products on the shelves, merchants need to operate through the TEMU merchant backend web version. (E-commerce News)

7. AliExpress becomes the most popular e-commerce platform in Poland

Euromonitor pointed out in the report that the main product categories that Poles buy on e-commerce platforms are clothing, small consumer electronics and beauty and health products, accounting for 36%, 31% and 27% respectively. (E-commerce News)

8. TikTok Europe's revenue exceeded US$990 million in 2021

TikTok said its 2021 turnover growth in Europe was mainly driven by the continued growth of its user base, and “enhanced monetization tools to improve the advertiser’s experience.” In the document, TikTok disclosed an annual operating loss of $895.58 million, an increase of 37% year-on-year compared with the $654.2 million loss in 2020. TikTok's losses are mainly due to the increase in staff costs, with the platform's monthly average number of employees in Europe increasing from 1,302 in 2020 to 4,396 in 2021. (E-commerce News)

9. AliExpress: China's "bare-legged artifact" sales in Europe increased by 131%

According to reports on October 16, AliExpress data shows that the popular "bare-legged artifact" in Europe has increased by 131% month-on-month from October to the present. Among them, women in the Netherlands, Germany and France love this "magic stockings" made in China the most. Among them, consumers from the Netherlands, France, Germany and Poland rely most on "warm-keeping tools" such as Chinese-made heaters, foot warmers, and electric scarves. Since October, thermal underwear sales in Europe have increased by 246% month-on-month. Among them, autumn clothes and long pants have increased by more than three times month-on-month in many countries such as France, Germany, Italy, the Netherlands, and Poland, which are 372%, 362%, 365%, 316% and 311% respectively. (E-commerce News)

10. Indonesian fresh food delivery platform Bananas will close its e-grocery business soon

On October 16, Indonesian fresh food delivery platform Bananas recently announced that it will close its e-grocery business, and the company will sell its inventory at a discount while developing new businesses. Bananas founder and CEO Mario Gaw said the company will continue to operate until all stocks are sold out, but it does not indicate the specific time. According to relevant reports, Bananas will lay off 36 employees. In addition, its investors East Ventures and MDI Ventures confirmed Bananas' decision to close their business, saying the company is turning to another business. (E-commerce News)