#Laogao E-commerce Newsletter# [E-commerce Morning News on August 16]

Morning news: Taobao Live added the "Regulations on the Binding Relationship Management of Institutions and Anchors"; Li Tian, ​​the head of the Douyin e-commerce business framework adjustment operation, resigned; Kuaishou E-commerce specialized governance on "violations during e-commerce live broadcast PK period"; New Artist: Brother Yi topped the Douyin anchor list on August 14 with sales of 100 million yuan; YouTube plans to launch streaming video online store service...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live added the "Regulations on the Binding Relationship Management of Institutions and Anchors"

According to August 15th, Taobao issued a notice today stating that in order to create a better Taobao live broadcast ecosystem and protect the legitimate rights and interests of both anchors and institutions, Taobao Live plans to add the "Rules for the Management of Binding Relationships of Institutions and Anchors". It is reported that the rules apply to anchors and institutions that use account binding function on the backend of Taobao live broadcast institutions. The change of the rules will be announced on August 15, 2022 and will officially take effect on September 30, 2022. Because the new rules are online, for institutions and anchors whose binding relationship has expired before the date of the implementation of this rules, the platform recommends that both parties confirm whether to continue to establish a binding relationship. If the two parties confirm that they will continue to establish a binding relationship through consensus, the binding relationship between the two parties can be continued according to the process; if the two parties confirm that they will no longer continue to bind, after the date of the effective date of this rule, either party of the anchor/institution initiates the unbinding process, and the binding relationship between the two parties can be terminated without the consent of the other party. If either anchor or institution has sufficient evidence to support the unbinding process, either party initiates the unbinding process. If it is rejected many times, the broadcaster can appeal; if the anchor has not started broadcasting for 180 consecutive days and the anchor actively initiates the unbinding process, the anchor and the institution will automatically unbind. (Yibang Power)

2. Li Tian, ​​the head of Douyin e-commerce business framework adjustment operation, resigned

On August 15, Tech Planet exclusively learned that Douyin e-commerce will usher in adjustments. After Li Tian, ​​the head of the product operation of Douyin e-commerce author, resigned in June, Douyin e-commerce is accelerating the situation of transitioning to bind content traffic. Recently, Douyin announced that some of its mid-level businesses will be handed over to the Douyin e-commerce service provider team to carry out, and the industry operations of Douyin e-commerce will be divided into two business lines, namely content business and shelf business. In the future, Douyin e-commerce will mainly engage in malls and brands. (E-commerce News)

3. Kuaishou E-commerce conducts special treatment for "violations during e-commerce live broadcast PK"

According to August 15, Kuaishou E-commerce recently issued a special governance announcement on "violation during e-commerce live broadcast PK period". It is understood that common violations include malicious hype, illegal price marketing, false publicity, uncivilized language, etc. In addition, if there are violations in the process of e-commerce PK, and the goods expert and the PK object bear the same violation responsibilities, but if one party fulfills supervision and reminds to the other party or terminates the violation promptly and proactively on its own, the platform may reduce or exempt it from disposal. (E-commerce News)

4. Xiaohongshu launches new brand support plan to help new brands find business growth points

On August 16, Xiaohongshu released a news report saying that in order to help new brands of small and medium-sized enterprises find new business growth points, Xiaohongshu Inspiration Marketing officially launched the "New Brand Support Plan". From now until September 11, 2022, enterprises that meet the corresponding conditions will recharge and consume bidding advertisements on Xiaohongshu and receive "advertising funds" support with different gradients, up to 26,000 yuan. This support plan limits the number of enterprises to 700. The participation conditions are enterprises whose registered capital is not more than RMB 50 million and whose bidding advertising recharges have never been consumed in Xiaohongshu in history. Companies that meet the requirements can open an advertising account on Xiaohongshu and recharge within 7 days after the qualification review is approved. They can obtain the corresponding advertising bonus based on the first recharge amount. Advertising funds will be distributed to the account after the actual consumption of the recharge account reaches the corresponding first recharge amount consumption threshold. The maximum amount of recharge that enterprises can enjoy for advertising funds is 200,000 yuan. If the recharge amount exceeds 200,000 yuan, the advertising funds and consumption threshold will be calculated based on 200,000 yuan. (Yibang Power)

Internet news

5. New: Brother Yi topped the Douyin list of hosts selling goods on August 14 with 100 million sales

According to the news on August 15, the official information disclosed by Xinbianer showed that on August 14, the live broadcast room of the anchor "Yi Ge" ranked first in the daily list of the live broadcast anchor list with sales of 100 million yuan, with live broadcast sales reaching 3.722 million. There were 2 sales and 76 items were listed in total. In addition, the live broadcast room of the anchor "Tang Yi" ranks second in the anchor's sales list, with a GMV of 58.705 million and a live broadcast sales of 831,000. There is one event for the goods, with an average live broadcast duration of 7 hours and 30 minutes. (E-commerce News)

6. Meituan Maicai initiated the formulation of "Product Warehouse Model to Live South American White Prawn Quality Control Specifications"

On August 15, the group standard of "Quality Control Specifications for the Front Warehouse Model of Living South American White Prawns" was recently released. The specification is jointly formulated by Meituan Maicai as the main initiator, jointly formulated by China Institute of Standardization, Ocean University of China and South American white shrimp upstream and downstream supply chain companies, and will be officially implemented on September 8, 2022. In addition, Meituan Maicai has also built a "fresh" data monitoring system solution to achieve hourly monitoring based on factors such as dissolved oxygen, salinity and temperature that affect seafood quality. (E-commerce News)

7. SF Express will release its 2022 interim results on August 30

It is understood that on March 30 this year, SF Express City issued an announcement to disclose its 2021 performance. During the reporting period, SF Express's revenue in the same city was 8.174 billion yuan, a year-on-year increase of 68.8%. The performance changes were mainly due to: expansion to new service scenarios, the expansion of the regional coverage of the service network, the expansion of consumer groups, and the increasing popularity of e-commerce and online consumption. (E-commerce News)

8. Debang Co., Ltd.: The second prompt for JD Logistics’ tender offer, ending on August 31

August 15th news, today, Debang Co., Ltd. issued the second prompt announcement of Suqian Jingdong Zhuofeng Enterprise Management Co., Ltd. (a offer to acquire shares of Debang Logistics Co., Ltd.). The announcement shows that the validity period of the offer is from August 2, 2022 to August 31, 2022. The last three trading days of this offer, namely August 29, 2022, August 30, 2022, and August 31, 2022, the offer you are expected to be irrevocable. (E-commerce News)

Cross-border information

9. YouTube plans to launch online store service for streaming videos

August 15th news, according to foreign media reports, recently, Alphabet's YouTube is planning to launch its online streaming video store service. YouTube has renegotiated its negotiations with entertainment companies on the platform, which is known as the "channel store" on YouTube, people familiar with the matter said. It is reported that the platform has been planned for at least 18 months and may be put into use as early as this fall. It is worth mentioning that both Apple and Amazon allow users to subscribe to third-party streaming services with a single login. For example, Prime Video Channels allows users to register Paramount Plus through their Amazon account, leverage Amazon billing information and allow users to watch through Prime Video. (E-commerce News)

10. Lao ZTO and Lao National Post reached strategic cooperation

According to August 16, Lao Zhongtong and Lao National Post recently held negotiations in Vientiane and reached strategic cooperation. The meeting made it clear that the two sides will carry out comprehensive cooperation in international express delivery, local express delivery, industry norms, price regulation, resource integration and other aspects in the future. Lao ZTO and Lao National Postal Cooperation will shorten the logistics timeliness for customers to a certain extent, reduce the cost of shipping, facilitate customers to ship and receive, and bring faster, more preferential and more convenient collection and delivery services to customers. At the same time, it will promote the circulation and economic exchanges in Laos and between China and Laos to a certain extent. (E-commerce News)