New Tmall regulations: Tmall stores will be opened to Taobao enterprise store entrance

　　Yesterday, Tmall issued an announcement stating that the Tmall store to Taobao enterprise store function will be launched soon. For stores that fail to renew but operate honestly, they will have the opportunity to transfer from Tmall stores to Taobao corporate stores. At any time, Tmall and Taobao have been strictly demanding and encouraging honest operation, and the activation of new functions also gives more support to such merchants. The following is the full text of the announcement.

　　It will continue to provide consumers with richer brand products and better quality services, and help merchants choose a store type that is more suitable for their own retail platforms for better development.

　　In 2019, Tmall will continue to provide service support for merchants who do not meet the renewal assessment but operate honestly (i.e., there are no serious violations of 12 points or more or 48 points in general violations in 2018, and are not in the penalty complaint), so as to help merchants continue to operate on their retail platforms under Alibaba, and continue to provide diversified products and services to hundreds of millions of consumers.

　　The entrance to the store transfer to Taobao Enterprise Store is expected to be opened on October 18, 2018. The credit and transaction records accumulated by the store transfer to the store before during the Tmall operation will be retained, and the store score (DSR) and transaction status of Tmall will be converted into the credit rating of the corresponding Taobao store.

　　Simply put, whether to convert to a Taobao enterprise store is chosen by the merchant, but the following conditions must be met:

　　(1) Comply with Taobao store opening rules; (2) The cumulative number of serious violations in 2018 will not exceed 12 points or the cumulative number of general violations will not exceed 48 points; (3) Not in the penalty complaint; (4) It does not belong to special business categories such as tourism, local life services, large pharmacies, complete vehicles (dealers), telephone bill communications; Tmall International, etc.;

　　The specific questions and answers are as follows:

　　1. Under what circumstances can Tmall merchants apply to transfer to Taobao corporate stores?

　　Merchants can choose whether to transfer to Taobao enterprise stores, except for some special categories. However, the premise is that merchants operating honestly on Tmall and comply with Taobao store opening rules must also meet the following conditions:

　　(1) There were no serious violations in 2018, with a total of 12 points or more points or a general violation of 48 points or more points; they were not in the penalty complaint;

　　Note: Special categories that do not support transfer to Taobao enterprise stores include: tourism; exclusive to the Expo; insurance, complete vehicles (dealers); new/used cars (brands); large pharmacies; online games and QQ; funds; electronic ticketing certificates; telephone bill communications; Tmall International; local life services; online stores/network services/software; movie tickets.

　　2. Merchants who meet the transfer to Taobao enterprise store can apply according to the following procedures according to the status of the Tmall store before the application:

　　(1) Merchants who fail to pass the renewal assessment or have not applied for renewal and have not applied for withdrawal from Tmall can submit their application directly after the entrance is opened; (2) Those who have applied for renewal but have not successfully renewed: they can cancel the renewal independently and then submit the application to transfer to Taobao enterprise store; (3) Those who have applied for "exit from Tmall - consider quitting", they can cancel the application to close the store by themselves before "waiting for confirmation of Tmall", and then submit the application to transfer to Taobao enterprise store.

　　3. When will the Tmall deposit be thawed after transferring to Taobao corporate store? When will the annual fee be settled?

　　After all Tmall transactions have been completed and all Tmall points invoices have been completed, Tmall will settle the annual technical service fee paid by the merchant when he enters Tmall. The settlement period is: 7 working days.

　　At the same time, in order to protect the rights and interests of consumers, after all links (including: transactions, points invoices/commissions, annual fee settlement), the deposit will automatically be unfreezed into the store's Alipay account within 30 days + 10 working days after applying for transfer to Taobao enterprise store.

　　4. When can I apply to transfer to Taobao enterprise store operation?

　　The entrance to Tmall store to Taobao enterprise store is expected to be opened on October 18, 2018. You can apply to Taobao enterprise store operation through the "Merchant Center-Tmall Renewal Service Zone".

　　For merchants that fail the assessment or fail to renew successfully and are considering transferring to Taobao.com, they must apply to transfer to Taobao’s corporate store before 24:00 on December 31, 2018. If you fail to apply for the deadline, Tmall will assist you in withdrawing from Tmall, entering the clearance process, and settle related fees.

　　5. How to apply for transfer to Taobao store to a store operation? Can I transfer to Taobao enterprise store if the submission is successful?

　　After the application entrance for Tmall store to Taobao enterprise store is opened, you can apply independently through the "Merchant Center-Tmall Renewal Service Zone" and complete the corresponding operations according to the system prompts.

　　6. After the merchant transfers from Tmall to Taobao enterprise store, how are the star diamond crown, praise rate, and evaluation converted, and what are the specific methods?

　　This conversion is a data obtained by the system based on the merchant’s original Tmall store’s comprehensive conversion based on multiple indicators such as “baby and description”, “service attitude”, and “logistics service”.

　　Rating conversion rules:

　　(1) The average DSR value is 1 point negative, 1 point < DSR ≤ 2 points medium, 2 points < DSR ≤ 5 points positive; (2) Star Diamond Crown: Calculated based on the evaluation of transactions and conversions; (3) After transfer to Taobao, the evaluation of Tmall's unfinished transactions is directly recorded in the Taobao enterprise store.

　　After transferring to Taobao enterprise stores, can the relevant records of products, reviews, etc. be retained?

　　After transferring to a Taobao enterprise store in Tmall, the transaction, evaluation, after-sales service and other records of Tmall store will be retained to the Taobao enterprise store according to the rules.

　　The products in the original Tmall store are different in sales attributes of Tmall and Taobao enterprise stores, and they are all removed from the shelves after being transferred to Taobao. Some products may fail to convert. The successful conversion of the products will not affect the corresponding sales records. Please re-edit and put them on the shelves after transferring to Taobao enterprise stores.