Morning information:
1. JD Retail Xinlijun talks about 10 billion subsidies: As long as it is a thing that benefits consumers, we must continue to do it firmly;
2. Gome’s “Xiuhong Walks With You” super live broadcast GMV increased by 18% month-on-month on March 3;
3. The proportion of female consumers in the Douyin 38 Good Products Festival reaches 69%;
4. Shopee's parent company Sea announced its fourth quarter and full-year financial report for 2022;
5. Alibaba Research Institute and Beijing Municipal Government Consultant Office signed a cooperation agreement...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
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1. Female consumers account for 69% of TikTok 38 Good Products Festival
According to reports on March 7, Douyin e-commerce data showed that from March 1 to 6, female users on the Douyin platform accounted for as much as 69%, and female consumers showed strong purchasing power. Merchants in the beauty and clothing industries ushered in a good start in the spring, with facial masks, skin care suits, spring jeans, spring and summer leggings and other items ranked among the top in sales. As of March 6, Shanghai became the city with the largest number of orders and purchases during the big promotion, followed by Beijing, Chongqing, Chengdu and Shenzhen. Horse-faced skirts were very popular during the event, with sales increasing by 1872% over the same period last year. (Financial Network)
2. JD.com releases the "2022 China Women's Consumption Report"
On March 7, JD.com Consumer and Industrial Development Research Institute released the "2022 China Women's Consumption Report". The report shows that in 2022, JD.com's annual user consumption growth rate was 5.51% ahead of men. Modern health nutritional products are also sought after. The transaction volume of female users who focus on beauty and antioxidant astaxanthin and collagen increased by 63% and 49% respectively compared with 2021, and the transaction volume of health products that enhance immunity such as amino acids and protein powders increased by 42%. In 2022, the total expenditure of JD female users in books, education and training categories and year-on-year growth rate were higher than that of men. (China.com Technology)
3. Gome’s “Xiuhong Walks With You” super live broadcast on March 3 GMV increased by 18% month-on-month
On March 7, the super live broadcast of Gome APP "Goddess Festival Charming Hui Wuxian Xiuhong Walks With You" will be broadcast on March 3. It is revealed that in just 20 minutes of the live broadcast, the sales of Gome's live broadcast room exceeded 170,000. The GMV of the live broadcast that day increased by 18% month-on-month, and nearly 40,000 viewers were watched. More than 20 products were listed on the live broadcast room this time. In addition to the exclusive products for women with high order-a-order customer prices such as bird's nest and Dong'e Ejiao beans, products such as alcohol, Apple mobile phones, paper pumps, beef jerky also have good sales performance. According to reports, Gome Live shows the characteristics of diversified products, knowledgeable content, and live broadcast scenarios. (Gome Gome APP)
4. JD Retail Xinlijun talks about 10 billion subsidies: As long as it is a thing that benefits consumers, we must continue to do it firmly
According to March 7, the 2023 JD Retail Opening Conference and Awards Ceremony were held in Beijing. JD Retail CEO Xin Lijun explained in detail the important strategic layout direction of JD Retail in 2023 at the meeting. At the meeting, Xin Lijun said that the launch of JD's 10 billion subsidy channel is just the beginning for JD's low-price mindset. In the future, JD Retail will focus on the goal of "low price" in every link, continue to improve its own capacity building, and achieve "low price every day". Recently, JD.com has fully launched a 10 billion subsidy. Xin Lijun introduced that on the first day of JD’s 10 billion subsidy, “consumers’ feedback was very positive.” (Financial World)
5. Douyin e-commerce data: From March 1 to 6, female users account for 69% of the orders placed
According to a report on March 7, a set of data released by Douyin E-commerce today showed that from March 1 to 6, female users on the platform accounted for as much as 69%. As of March 6, Shanghai became the city with the largest number of orders and purchases during the big promotion, followed by Beijing, Chongqing, Chengdu and Shenzhen. Horse-faced skirts were very popular during the event, with sales increasing by 1872% over the same period last year. In addition, sales of hanger coffee, fruit and vegetable juice, dry red wine and aromatherapy also increased significantly, increasing by 512%, 442%, 133% and 127% year-on-year respectively. (Oriental.com)
Internet news
6. Li Yan, the former core AI figure of Kuaishou, has established an AI company "Yuanshi Technology"
On March 8, the reporter learned from multiple independent sources that Li Yan, the former head of Kuaishou MMU, established the AI company "Yuanshi Technology" in the second half of 2022, mainly engaged in the research and development of multimodal large models. Li Yan is an old Kuaishou employee with a work number of around 75, and is also a core figure in Kuaishou's AI technology research and development. In November 2015, with the support of Su Hua, then CEO of Kuaishou, Li Yan formed the first internal deep learning department DL group, with the goal of building an algorithm model to identify illegal and irregular video content. (36Kr)
7. Shanghai Finance and Business School-Tmall DIGITAL Ecological Laboratory Signing Cooperation
At the forum, Wei Hang, executive vice dean of the School of Business of Shanghai University of Finance and Economics and director of the MBA Center, and Liu Yang, general manager of the brand strategy department of Taobao Tmall Merchant, signed the cooperation agreement "Shanghai Finance and Business School-Tmall DIIGTAL Ecological Laboratory" and unveiled it on the spot. At the same time, the awarding ceremony of the Tmall DIGITAL Ecological Laboratory Talent Training Practice Base was also held on site. (MBA from Shanghai University of Finance and Economics)
8. Beijing Walmart Jianguo Road Store will close business today. News that Hema X membership store will take over the store
On March 7, Walmart, located in Wanda Plaza, Jianguo Road, Beijing, announced it will cease business on March 7, 2023. The power plant exclusively learned that the original site will open a paid Hema X membership store, which has now entered the signing process. Sources revealed that the new store has a business area of more than 19,000 square meters and plans to start renovation in May. Walmart claims that the store chose to close the store because the rent contract expires and will not renew it. Regarding the matter of closing stores, a relevant person in charge of Walmart responded, "Opening stores and closing stores are both normal operational measures in the retail industry. Walmart has achieved good results in the integration of product strength and online and offline in the past two years." (Power plant)
9. Alibaba Research Institute and Beijing Municipal Government Advisory Office signed a cooperation agreement
On March 7, the signing ceremony of the cooperation between the Beijing Municipal Government Advisory Office and Alibaba Research Institute was recently held at the Beijing Alibaba Center. Li Xin, director of the Beijing Municipal Government Advisory Office, and Gao Hongbing, vice president of Alibaba Group and director of Alibaba Research Institute, attended the signing ceremony. Gao Hongbing said that Beijing has the most and best scientific research institutes and scientific and technological talents in China. These good conditions will help strengthen the integration and interaction between innovation resources and industrial entities, and play an important role in promoting Beijing's scientific and technological innovation and development. (Ali Research Institute)
Cross-border newsletter
10. Shopee parent company Sea announced its fourth quarter and full-year financial report for 2022
According to March 7, Shopee's parent company Sea today released its fourth quarter and full-year financial reports for the 2022 year ended December 31, 2022. According to the financial report, Sea's overall revenue in the fourth quarter of 2022 was US$3.5 billion, a year-on-year increase of 7.1%; gross profit was US$1.7 billion, a year-on-year increase of 29.5%. Among them, the revenue of the e-commerce platform Shopee was US$2.1 billion, a year-on-year increase of 31.8%; the total number of orders was 1.7 billion, compared with 2 billion in the fourth quarter of 2021; the GMV was US$18 billion, compared with 18.2 billion in the fourth quarter of 2021. Among them, Shopee's revenue was US$7.3 billion, a year-on-year increase of 42.3%; the total number of orders was 7.6 billion, a year-on-year increase of 23.7%; the GMV was US$73.5 billion, a year-on-year increase of 17.6%. (SEA)
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