The Tmall store for old snacks has suspended operations, and consumers are applauding?

As the end of the year approaches, more and more things are happening.

On December 23, Orion Haoliyou Tmall flagship store issued a store closure announcement, saying that it suspended operations on December 24 and removed all products from the store on the 23rd.

At the same time, orders that have been generated before will continue to be shipped, but the time limit cannot be guaranteed. Consumers are advised to refund. If you need a refund, please contact customer service before mid-January.

On December 24, the Haoliyou brand responded that the suspension of operations was mainly to better serve consumers and improve e-commerce channel operations. It decided to replace the operator of Tmall's "orion Haoliyou Flagship Store". After a comprehensive upgrade, it is expected to restart in January.

1. After 27 years in China, the reputation is very bad

At present, all the products in the store have been removed from the shelves, and there is no store found on Taobao.

However, although Haoliyou closed its Tmall flagship store, its flagship store and self-operated flagship store in JD.com are still operating normally.

For a time, netizens' news that #Haoliyou responded to the closure of Tmall flagship store# became a hot search, and netizens began to talk.

"Closing bankrupt now"

"Double Standards at Home and Foreign Countries"

"Don't like Lotte"

...

It is obvious that the reputation of Haoliyou has dropped to a freezing point in the 27 years since he entered China.

Holiyou Group was established in 1956 and belongs to the four major food companies in South Korea - Korea Toyo Fruit Manufacturing Group, along with Lotte, Nongxin and CJ (Xijie).

In December 1995, Haoliyou Food Co., Ltd. was registered and established in Langfang Economic and Technological Development Zone. In 1997, Haoliyou Pai officially produced and entered the Chinese market. Since then, it has successively launched nearly 30 products such as potatoes, potato wishes, Haoliyouqu, and Haoduoyu.

For Haoliyou, the Chinese market is very important, and China provides Haoliyou's sales worldwide.

Public data shows that in 2021, Haoliyou's revenue was approximately 12.116 billion yuan, of which the revenue in the Chinese market was 6.25 billion yuan, accounting for the largest proportion, but it has declined compared with the revenue of 7 billion yuan in the Chinese market in 2020.

It shows the influence of the Chinese market.

2. Dark History: Controversy over the double standard of raw materials

In 2021, Haoliyou's revenue in China changed from previous growth to decline.

In March this year, some media revealed that Haoliyou "only implements price increases for markets such as China" and "double standards for ingredients", which instantly aroused heated discussions on the public.

Haoliyou's official Weibo responded:

The domestic price of the product has remained stable in recent years. However, with the sharp rise in raw material prices, only adjustments have been made to the prices of some of the most affected products.

As for the difference in the price adjustment cycle, it is because the brand has independently operated factories in five countries: China, Russia, Vietnam, India and South Korea. Different countries are also affected by the increase in raw materials and labor costs.

The "double standards" of ingredients are given an explanation that "when netizens translated the comparative table of ingredients between Chinese and Korean good-looking lovers, the translation software was inaccurately expressed."

This is unacceptable and it also greatly reduces the brand's image.

In addition, Haoliyou also has a negative incident in China.

In December 2021, according to the Credit China website, Haoliyou Food Co., Ltd. was fined 115,000 yuan by the Market Supervision Bureau of Langfang City, Hebei Province for unauthorized use of the Olympic logo for commercial purposes. The penalty decision date is December 3, 2021.

All of the above, cost pressure, performance decline, price increase, "double standard" incidents, etc., have had an impact on the development of Haoliyou in China.

3. Pay for insincere

Whether it is a Korean good friend or other national brands, the Chinese market is an indispensable country. China's market share is very attractive to all brands around the world. No brand owner doesn't want to come to China to share a piece of the market cake.

But no matter which brand it is, while seizing the Chinese consumer market, it must at least meet one condition - the quality of its own products, otherwise it will sooner or later vote by consumers to vote you out of the Chinese market.

No matter who you are, it is necessary to be sincere to consumers. Once you are not sincere, the result will naturally be like a good friend. We can only wait and see whether this time will be reorganized or completely closed.