Evening information:
1. Douyin e-commerce plans to revise the details of merchants harassing others and increase the frequent sending of messages to cause disturbances;
2. Adjust Tmall’s new lighthouse indicators to add additional points for special services in some industries;
3. Taotetao Factory will incubate 888 single-item sales champions this year;
4. Amazon's NFT platform will be launched on April 24;
5. Amazon US site requires sellers to remove meltable FBA inventory by April 15...
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E-commerce newsletter
1. Douyin e-commerce plans to revise the details of merchants harassing others and add frequent messages to cause disturbance scenarios
On March 7, Douyin E-commerce issued a notice today stating that in order to protect consumer rights and regulate merchants' business behavior, the "Rules" are now revised. We are now soliciting opinions on this standard. We welcome voting feedback in the "Sound of Opinions" section of the House of Representatives during the solicitation period. This core change is to add subscenarios - frequent sending of messages causes disturbance. According to the new regulations, frequent sending of messages causes disturbances, which means that merchants frequently and large-scale messages to others through methods including but not limited to text messages, emails, flying pigeons, selected alliances, etc., causing harassment to others. (Tiktok E-commerce Learning Center)
2. Tmall New Lighthouse Indicators Adjustment Some industries Added Featured Services Plus Points
According to reports on March 7, Tmall announced today that the platform plans to adjust some indicators of Tmall's new lighthouse. First, delete indicator items. Delete the two assessment indicators of "service DSR bad review rate" and "logistics DSR bad review rate" to solve the problems of excessive correlation between the three DSR indicators and difficulty in merchant operations. The second is the optimization of indicator structure and statistical caliber. Third, some industries have added bonus points for special services. Merchants are encouraged to provide consumers with industry-specific services, including: bad orders, red butts, broken ones, allergic ones, and delivery to households. (Tmall platform rules)
3. In the past week, platforms such as Douyin and Kuaishou Xiaohongshu have dealt with 8,511 related accounts of online violence.
On March 7, in response to the recent issue of online violence that has been highly concerned by all sectors of society, key platforms such as Douyin, Weibo, Kuaishou, Tencent, and Xiaohongshu have increased their prevention and treatment efforts, strengthened identification and early warning and real-time protection, and seriously investigated and punished information and accounts that organized participation in online violence and took the opportunity to market and hype. In the past week, key platforms have actively sent one-click protection reminders to 2,361 users, intercepting more than 4.01 million pieces of illegal and irregular information related to online violence, cleaning up more than 72,000 pieces of unfriendly information, and dealing with 8,511 accounts. (Beijing Consumer Association)
4. JD.com New Department Store’s 3.8 gold jewelry category consumption data: Pearl search terms rise by more than 100 times
On March 7, JD.com New Department Store released the consumption data of gold and jewelry categories in 3.8 today. Data shows that from March 3 to 6, the overall transaction volume of gold jewelry in JD.com New Department Store increased by more than 80% year-on-year, and the transaction volume of 12 categories including gold bracelets, gold pendants, gold chains, and pearl necklaces increased by more than 100% year-on-year. It is worth noting that compared with Valentine's Day on February 14, the popularity of pearl jewelry continues to rise. During the 3.8 multi-faceted renewal season of JD.com, the search index of pearl-related hot search terms soared by more than 100 times, and the pearl necklace gift box and combination set gift box have become the most popular category among the masses. (Financial News)
5. Taotetao Factory will incubate 888 single product sales champions this year
According to March 7, since February, Taotetao factories have been making continuous moves, recruiting factory waiters, establishing national offline service station service factories, and opening national industrial belt investment promotion, etc., with frequent actions. Today, the reporter learned that Tao Factory has made new moves. Taobao Factory has nearly 1,000 categories on Taobao, from early department stores and home cleaning to now, it has covered food, clothing, housing and transportation. In terms of user base, 4 of every 10 Taobao users have placed orders in Taobao factory. It is reported that since its launch, Taobao factory has incubated nearly a thousand Taobao sales champions. It takes 10 days for the factory to enter the market to reach the top sales champions. (Sina News)
Internet news
6. Airbnb female outbound travel report: Women account for 58% of Airbnb's Chinese user base
According to March 7, Airbnb released a report on women's outbound travel today. According to Airbnb data, Gen Z and Millennials both account for more than 60% of the female user base. In terms of property types, there are more female users who book family tours and two-person tours. And in Airbnb's global landlord community, women's power should not be underestimated. According to Airbnb's global data statistics, among the users marked with gender on the platform, female landlords account for more than half of the total landlord communities in 2022 (55%); female landlords in New Zealand, Australia, South Africa, the Philippines, the United Kingdom and other countries account for more than 60%. (Pincheng Travel)
7. WeChat Pay and Alipay issue registration notice for outsourcing service agencies
On March 7, WeChat Pay and Alipay have issued announcements recently, notifying the collection outsourcing service agencies to complete the filing of the collection outsourcing service agencies of the China Payment and Clearing Association as soon as possible. The announcement stated that for outsourcing institutions that have not completed the filing, or outsourcing institutions that have applied for filing but the association does not approve, the product authority of the outsourcing institutions will be subject to corresponding restrictions in accordance with the requirements, including but not limited to closing the capacity of new merchants and the ability to initiate transactions. (Alipay service provider assistant)
8. Amazon NFT platform will be launched on April 24
March 7 news, a new report with release date and more details appeared after a January report said Amazon is exploring the NFT program to be launched in spring 2023. Amazon will launch an NFT platform called "Amazon NFT Marketplace" or "Amazon Digital Marketplace" on April 24, according to a report from Coingape. Before expanding to other countries, the platform will offer 15 NFT series when it was first launched in the United States. These series will be able to be purchased from users’ Amazon accounts and credit cards. According to reports, Amazon has not yet stated its plans to integrate cryptocurrency payments. (benzinga)
Cross-border newsletter
9. Amazon US site requires sellers to remove meltable FBA inventory by April 15
On March 7, Amazon US Station issued an announcement stating that in order to meet product quality standards in the warm summer, the operation centers of Amazon US Station will not accept meltable inventory from April 15 to October 15, 2023. Meltable products stored or arrived at Amazon's operating centers after April 14, 2023 will be processed at a fee. To avoid being disposed of, Amazon sellers can submit removal orders or strive to clear fusible inventory through sales by April 15. If the seller believes that its ASIN should not be included in the meltable ASIN listing, the seller needs to confirm that the item can be stored for a long time at a temperature of up to 155 degrees Fahrenheit. (Amazon Seller Forum)
10. Lazada releases the latest cross-border data for the 11th anniversary promotion: Xiaomi tops the brand hot selling list
On March 7, Lazada released cross-border data for the 11th birthday promotion. The top three selling lists of Lazada's birthday promotion cross-border brand sales are: XIAOMI, UGREEN, and BASEUS. Data shows that small kitchen appliances have ushered in a small peak in the post-epidemic era, with sales of birthday promotions increasing by 45% year-on-year compared with last year's birthday promotions. At the Malay site, sales of products such as air fryers and skewers increased by more than 100% year-on-year compared with last year's birthday promotion. (Lazada Southeast Asian e-commerce)
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