#Laogao E-commerce Newsletter# [E-commerce Morning News on December 9]

Morning information:

1. Taobao Live launches special gameplay for Double 12;

2. 1688 launches the "Dark Horse Plan for Origin";

3. Gome Retail has obtained an interest-free unsecured loan of HK$150 million by its controlling shareholder;

4. Wish Global Annual Seller Summit will be held on December 15;

5. Meituan Takeout starts the 2023 New Year’s Food Festival in advance...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. WeChat Pay initiates the "Self-Store Shop" campaign to help individual business owners of disabled people operate

On December 8, WeChat Pay, in conjunction with the Guangdong Provincial Disabled Employment and Entrepreneurship Promotion Association, the Provincial Individual Workers Private Enterprise Association, Tencent Charity Foundation, Tencent Welfare Insurance and other relevant institutions, jointly launched the "Self-Store Shop" assistance action, focusing on the relief and assistance of about 40,000 individual industrial and commercial households of the disabled in Guangdong Province, and carried out a series of civilized practice activities to help the disabled. Among them, merchants’ love protection includes multiple guarantees such as accidental injuries, accidental medical care and hospitalization accident subsidies, and Tencent WeChat Insurance provides full-process online insurance support. (WeChat Payment Merchant Pass)

2. Taobao Live launches Double 12 special gameplay

According to December 8, Taobao’s Double 12 warm-up period has been launched at 0:00 today, and Taobao Live will also launch various new gameplay during Double 12. According to the fans voting for products and reporting purchase needs in the live broadcast room, the anchor will recruit reversely based on user needs. After the fans make a successful wish, the system will automatically make an appointment for them to broadcast live on the spot and recall the users. Taobao Live will also launch a new star entry season event for anchors who have never broadcast live on Taobao or have not broadcast live on Taobao in the past three natural months, providing the blessing of the highest level of traffic. (Taobao Live)

3. 1688 launches the "Dark Horse Plan for Origin"

On December 8, for industrial belt factories and traders, 1688 recently launched the "Growth with the trend, the industry will lead - 1688 Origin Dark Horse Plan", which brings four major rights and interests to help factories and traders solve business problems. Specifically, in the event of merchants participating in the event, 1688 will provide merchants with platform-specific traffic tilts in APP homepage channels, marketing activities, search and other scenarios, reducing the difficulty of merchants to acquire customers; 1688 provides enterprises with the function of intelligent one-click product selection, and through intelligent recommendations in scenarios, enterprises can quickly distribute goods online. (1688 powerful merchants)

4. Meituan Takeaway starts the 2023 New Year’s Festival in advance

According to December 8, Meituan Takeout will start the 2023 New Year’s Goods Festival from today. The event will last until February 5, covering New Year's Day, Little New Year, New Year's Eve, Spring Festival, Lantern Festival and other festivals. During the event, consumers can search for "Beautiful City New Year's Festival" on Meituan or Meituan Takeout app to enter the event page and receive relevant discounts. According to reports, in the early stage of this year's New Year's Day, Meituan Takeout will join hands with chain supermarkets, convenience stores and other merchants to focus on consumers' needs to "get New Year's goods in advance" and provide a variety of "first-needed" products for New Year's goods, such as liquor, small appliances, seafood, boxed milk, and various gift boxes. (Qingtong Perspective)

5. Taobao Live announces a new round of industrial belt support plan

On December 9, Taobao Live announced a new round of industrial belt support plan, cultivating 100,000 live broadcast accounts, 200,000 new anchors, and 1,000 million live broadcast rooms in key industrial belts across the country. The plan will be the first to be implemented in industrial belts such as Shenzhen, Quanzhou, Huzhou, Jiaxing, and Shaoxing. In this plan, Taobao Live will reward industry anchors and institutions with traffic, with a single account that can receive up to 3 million traffic per month, and the overall industry account that will receive 10 billion traffic support. (Blue Whale Finance)

Internet news

6. Gome Retail received an interest-free unsecured loan of HK$150 million by controlling shareholders

The loan is interest-free and unsecured, with an initial period of 6 months and may be extended in writing by the parties to the contract before the expiration of the expiration. The proceeds from the loan will be used by Gome Retail as general working capital. According to the First Financial News, this amount is the proceeds from Huang Guangyu's previous shareholding. Huang Guangyu plans to support the liquidity of listed companies without interest without mortgage, including not limited to solving part of the employee's salary issues. It is reported that the Gome Human Resources Department has established a communication mechanism with employees and will officially introduce solutions to solve employee salary problems in the near future. (Gome official)

7. JD.com, Fujian Unicom and Smart Footprints reached strategic cooperation

On December 8, JD.com, Fujian Unicom and Smart Footprint have recently reached strategic cooperation to further expand the scope of cooperation, enhance the level of cooperation, and establish an open and win-win digital ecological partnership. In the future, the three parties will focus on the digital economy, digital government, smart cities and other fields, carry out comprehensive and in-depth cooperation, jointly build key products such as economic operation platforms and consumer brains, and jointly expand and serve government and enterprise customers. Wang Nan, vice president of JD Group and head of JD Technology Ecology, Zhou Lisong, secretary of the Party Committee and general manager of Fujian Unicom, and Li Zhenjun, CEO of Smart Footprint Data Technology Co., Ltd. attended the signing ceremony. (China.com Technology)

8. Naixue’s Tea parent company increased its capital to 2.8 billion

According to December 8, Shenzhen Pindao Group Co., Ltd. recently undergoes industrial and commercial changes, with registered capital increasing from RMB 2.6 billion to RMB 2.81 billion, an increase of about 8.1%.

The company was established in December 2019. The legal representative is Peng Xin. The business scope includes providing management services for catering; wholesale and retail of pre-packaged food; primary processing and sales of agricultural products; catering services, etc. The equity penetration diagram shows that the company is the parent company of Naixue’s tea company Shenzhen Pindao Catering Management Co., Ltd., which is wholly owned by Pindao Holdings Hong Kong Co., Ltd.

Previously, Naixue’s Tea issued an announcement stating that it would invest 525 million yuan in Lele Tea to become its largest shareholder. (financial)

Cross-border information

9. Wish Global Annual Seller Summit will be held on December 15

According to December 8, Wish announced that it will hold the 2022 Wish Global Annual Seller Summit "Dare to New·Dare to Come" at 10 am on December 15, 2022. At the meeting, we will summarize Wish's achievements and development in 2022, clarify the category direction and trends of the platform's future development, and look forward to Wish's development priorities in 2023. At the same time, many platform executives such as Wish Interim CEO Joe Yan, CFO Vivian Liu, CPO Maricio Monico, etc. will appear at the summit. In addition, during the online summit, the "lucky bag lottery" event was also arranged in the live broadcast rooms of each video account, including a super-value lucky bag prize worth about 3,000 yuan. (Wish Merchant Platform)

10. TikTok Shop cross-border margin supports Alipay and Pai Anying payment

On December 8, the official official account of TikTok e-commerce cross-border business issued a notice stating that since the release of the margin policy, new and old merchants have actively understood the payment guidelines of merchant universities, and have successively paid deposits at major sites according to business needs, and the operating order of the entire platform has continued to improve. According to reports, all new and old cross-border sellers who sell goods on TikTok Shop need to pay a deposit. If the seller has a store in different countries, the seller needs to pay a store deposit in each country. (TikTok Shop cross-border e-commerce)