#Laogao E-commerce Newsletter# [March 26 E-commerce Morning News]

       #Laogao E-commerce Newsletter# [E-commerce Morning News on March 26] 1. Douyin and Kuaishou have become fake displays. Supervision should switch to traffic entrances; 2. Ma Huateng and Zhang Yiming have entered each other's hinterland, and Tencent and Toutiao are about to fight; 3. Bubugao responded to the ban on Alipay for the first time? 4. YTO Express's net profit for the whole year was 1.443 billion yuan last year, up 5% year-on-year; 5. Apple's live broadcast video cancelled on March 27th press conference will be uploaded after the end...

       E-commerce newsletter

   　1. Douyin Kuaishou becomes a fake display window supervision should switch to traffic entrance

   　It is reported that short video platforms such as Douyin and Kuaishou have become "fake display windows". Some video producers openly demonstrate the process of "homemade" lipstick and foundation, and then paste the brand trademark, and transfer money and ship it by leaving a WeChat account to form a black industrial chain. In addition to making homemade "famous brand" cosmetics, searching for keywords such as "luxury" and "famous watches" on platforms such as Douyin and Kuaishou, you can also find a large number of content that displays counterfeit luxury goods. In response, Douyin has stated that it will mark the creators of spam advertising content based on system identification, manual review, and reporting inside and outside the site; users suspected of counterfeiting or other violations will stop recommending it, and if the circumstances are serious, the account will be directly blocked. (Source: Sina Technology)

   　Hot comments from netizens:

   　Daizimo: I haven't played Kuaishou before. I've been watching Douyin recently. There are still many good things. I can only say that the platform is OK. Some fools are there, and there are keyboard warriors on Weibo.

   　Mr. Lu, pretending to be sleeping: Douyin just tells you how this is made. In the live classes of the online teachers who teach cosmetics, they will tell you how the products on Douyin are sold.

   　Feng Text: You can make your own, but what does it mean to use shells from other brands?

   　jOyToP Another one is not me: Slag Wave doesn't have to laugh at you for fifty steps

   　2. Ma Huateng and Zhang Yiming attack each other's hinterland, and Tencent and Toutiao are about to fight

   　On March 25, Tencent responded to 36Kr on WeChat Moments blocking Douyin, saying that this was just an anti-screen swipe setting for the link and there was no blocking. Previously, Weibo also chose to block Douyin. Judging from the sharing settings of Douyin, it is Instagram, QQ friends, QQ space, WeChat friends, Moments, Weibo and Meipai. At present, almost all Tencent products and Weibo have defended against them. On the surface, Tencent is afraid of affecting the experience of the Moments or fair competition, but behind it is a battle of social short videos. (Source: 36kr)

   　3. Bubugao responded to the ban on Alipay for the first time?

   　Recently, Walmart's stores in West China (including Yunnan, Guizhou, Sichuan, and Chongqing) suspended Alipay to support WeChat payment, which has sparked heated discussions in the industry. Regarding the suspension of Alipay, Walmart China responded that it was "this is a business decision." However, just as Walmart stopped using Alipay, Bubugao Supermarket was subsequently exposed by users that it suspended its use of Alipay and promoted WeChat. On March 25, a relevant person in charge of Bubugao responded to the suspension of Alipay: The statement about the prohibition of using Alipay is inaccurate. In the past, Bubugao only had a small number of stores experimentally accessed Alipay, and it was not used by all stores. Now there are still business formats and stores that are still using Alipay. At the same time, Alipay's cooperation method is too strong. It only serves as a first-level entrance. It does not accept two-way access. We cannot accept such unfair cooperation. ” (Source: Lianshang.com)

   　4. YTO Express's net profit for the whole year was 1.443 billion yuan, up 5% year-on-year.

   　　According to the report on March 24, YTO Express released its 2017 annual report yesterday evening. According to the report, the company achieved operating income of 19.982 billion yuan from January to December 2017, a year-on-year increase of 18.82%; the average operating income growth rate of the logistics industry was 36.04%; the net profit attributable to shareholders of listed companies was 1.443 billion yuan, a year-on-year increase of 5.16%, the average net profit growth rate of the logistics industry was 25.84%, and the company's earnings per share was 0.51 yuan. (Source: TechWeb)

   　Internet news

   　5. Apple’s live broadcast video will be uploaded after the end of the event on March 27th

   　March 24th news, according to foreign media reports, Apple's spring conference this year broke tradition in many ways. Apple previously released an invitation to hold a new product launch event on March 27. It will not only be held in Chicago, but not in the company's commonly used homestead in Northern California. Now, Apple has also confirmed that the event will not be broadcast live. (Source: TechWeb)

   　6. Ma Huateng: Tencent only works in the bottom layer, not retail or commercial

   　March 25th, the 2018 China (Shenzhen) IT Leaders Summit officially opened today. Ma Huateng, Chairman of the Board of Directors and CEO of Tencent Holdings, delivered a keynote speech on "Opportunities and Exploration of Digital China". Speaking of Tencent's recent layout on smart retail, Ma Huateng said that in the past, people believed that the new economy and traditional industries were mutually exclusive, but in fact they were complementary. Smart retail is first, good for payment, second, good for cloud, and third, good for advertising. Ma Huateng said that we do not do retail, or even business, but only do the bottom layer, giving opportunities to all partners. Tencent is interested in cloud computing, AI and financial services businesses behind retail. (Source: Sina Technology)

   　7. Meituan Wangxing: The unmanned delivery plan is fully implemented in 2019 within the year

   　On March 24, at the 2018 Annual Meeting of the China Development High-Level Forum, as CEO of Meituan Dianping Group, Wang Xing attended the "Better Life in the Age of Artificial Intelligence" sub-forum and made a speech. Wang Xing said that in the new era of optimization and upgrading of economic development, scientific and technological innovation will effectively improve service efficiency and improve supply-side efficiency and quality. Taking restaurants as an example, there are 7 million restaurants nationwide. In the past, the IT system is very scattered. In the past two years, Meituan Catering Open Platform has connected more than 6 million of them. It has activated usability through intelligence +, ultimately improving consumers' dining experience. Not only in the catering industry, but also in the film, tourism and retail industries, Meituan provides core services such as IT, supply chain, finance to small and micro businesses in life services through the integration of big data, artificial intelligence and the real economy, driving the improvement of the effectiveness of the real economy and higher quality development. (Source: Interface News)

   　8. Ma Huateng interprets Tencent’s new retail layout, saying that the outside world’s explanation is not in place

   　He first expressed his "dissatisfaction" in the current interpretation of Tencent's actions on Tencent's new retail field: "Many people asked us why we spent a lot of money to buy a large number of offline retail shares, and many analysts also analyzed it, but I think no one outside has written it yet." Afterwards, he personally went on the stage and gave an "official perspective" interpretation of Tencent's new retail layout:

   　First, it is good for payment. Payment also comes with financial services.

   　Second, the development of the cloud. In the future, cloud computing supports the physical industry's big data to use AI to process big data in the cloud. I think it is something that all companies must do. If we are connected well, our cloud will have even more advantages.

   　Third, another very important thing is advertising. So many offline and brand owners used to use traditional ground promotion, flyer delivery, or traditional advertising, but the efficiency was not high, and most of the money was wasted. If we use digital methods in the future, it will be better to adopt the effect advertising solution in our social system. (Source: Interface News)

   　Cross-border newsletter

   　9. Wish: The seller verifies the account before April 15 to avoid temporary deduction of funds

   　Wish obviously improved security in terms of the security of the excessive seller's account funds. This morning, the editor logged in to his Wish account and found that he received a prompt guidance: your account password has been reset by the administrator. Please change your password and log in... In addition, the seller was also reminded to enable two-step verification in the system reminder column.

wish

   　Wish reminds: Please enable the "two-step verification" function in your account before April 15, 2018 to ensure that your account can conduct business safely. When you log in on a new device, two-step verification will require you to enter a unique security verification code. This feature adds an additional layer of protection to your account funds to avoid threats to fund security. (Source: Yien.com)

   　10. Amazon account needs to submit multiple identity information

   　Recently, a new policy was introduced by the UK site: the secondary users of Seller Central in the UK were required to provide proof of identity, including a copy of their passport and a proof of residential address. "At first glance, my friend may be a little confused. What does secondary users mean? Secondary users are second-level users who are relatively to Amazon account holders, that is, users who are granted limited access and background operation permissions by the holders, also known as sub-account email. What impact does it have on the seller? The main effects are two major impacts of increasing costs and increasing association risks. We should remind everyone to check the information repeatedly when binding sub-account personal information. If the identity information of the sub-account is related, it is really hard to describe it. (Source: Yibang Dynamics)

     Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!