On June 29, the Tmall Double 11 Super IP Strategy Press Conference was held at the Huanglong Hotel in Hangzhou. At the meeting, Alibaba CEO Zhang Yong delivered a speech. He said that marketing behavior is digitalized, and sales will not have Double 11 without digitalization; Alibaba held the Double 11 party with its original intention of building Double 11 into a Spring Festival for consumers.
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