The only way to maintain customers is to avoid low prices (II)

　　Differentiated marketing. I believe many of the people here have read these two books. I read these two books two years ago, but I still don’t know how to determine this positioning. Everyone will definitely think that these two books are treasure books, but I would like to ask everyone, have you calculated the RMB converted from by those who have read this series of books? Everyone will feel that their thinking is clearer after reading it, and I believe most people do this. But after reading it, you went to operate it. Are there any of the ones that helped you convert and cash? I think wrong positioning is a strategic mistake, and it will kill people. Maybe you feel that you have found new categories and new markets for your products. But have you ever thought that the market for these you found is big enough? The more detailed you look, the more careful you are, the more you are inside. Whether there is enough profit, your team needs to use it, so I think it is still difficult.

　　What is marketing? Promotion and low prices are all one of the means in marketing. If you only do these two things, your vision will be too narrow. Everyone knows Juhuasuan, but after a long time, he may still have conflicts, but why are some so-called big brands unwilling to go to Juhuasuan? I didn't understand it very much before, but now I understand it. In fact, the price is not cheap, but he has sold it all. His visit to Juhuasuan actually lowered the brand by a higher level, which would make merchants feel that this is not a good brand.

　　I wonder if you have heard of one? The only way to maintain customers is not to have a low price . If you look at this bottle of water for three yuan on the first day, sell for two yuan and five yuan the next day, then two yuan, would you be happy? I think it is very helpful to recommend a book to you. "New Cutting Marketing" is written by Lu Chang.

　　Then let’s talk about the big data that everyone is talking about outside. Let me tell you about my situation. Our company's big data is relatively complete throughout Taobao, because we have a lot of cooperation with Taobao, and we have our own IT department, which can get a lot of data that you cannot imagine and cannot get. In fact, sometimes I want to get so much data, can I cash it out? Can you understand after getting so much data? Do you know how to write this data after you get it back? Actually, what I want to tell you is whether we should do what everyone is talking about now. His income is at least 50,000 yuan a day, and no one else can do it. IT My personal feeling is that there is no waiting for death, but some seeking death. I developed my IT myself, and I also developed my Wangwang myself. There are many products I have on the entire network, but so what? I think it's the same because I don't feel that I have the ability to digest and monetize this information.

　　The above are some things that others are talking about, and I think for the moment, there is no need to repeat them. Only after you have relatively mature cases and models can you do it.

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