With Double Eleven approaching, how to make new products a hit?

Hot products are dreams of every Taobao seller, because with hot products, you will have high conversions and continuous traffic. The annual Double Eleven promotion is coming soon, so how can we turn a new product into a hit ? This requires us to conduct a detailed analysis and operation.

Here I will explain to you why it is a new product?

Because there are too many homogeneous treasures on Taobao now, in front of thousands of people, he is well-known for the support he provides for the new product in the first two weeks. Then based on the data from the first two weeks, you will give you the traffic for the next two weeks, and so on… Your previous and early efforts directly determine your subsequent traffic. This is why we need to make new products, because the weight of new products is easiest to control.

Next, I will tell you how you plan two weeks before you make a hit product.

1. First, make a first picture and detail page as unique as possible on Taobao.

这个是做淘宝的根本，因为他和你的点击及转化息息相关，這但做不好，就算以后你排名到了第一位，你的流量和转化也是有限的。

How to judge? You can search for pictures on Taobao now. You can search for the main picture you made to see the search results that appear. The fewer the better, and it is the best to be unique.

This is why I have always suggested that whether you do distribution or pick up goods from the stall, you must take photos and make your own picture. Then try to show the difference from your competitors in terms of product placement, background, model posture, copywriting content, etc. For example: if the models are standing, you just sit down, and if the others are lying down, you just stand up, and if the others are all side faces, you just have a front face, etc. Of course, you also need to consider the conversion issue. For example, the picture below: the click rate in the middle will definitely be higher than the click rate on both sides.

The design of the details page should also have its own logic as much as possible, and do not copy other people's, as this can add points to the search engines on the new product level.

2. How to write the title

You must never copy other people’s titles, and you cannot use the title of the data packet given by the manufacturer directly. You must write the title yourself. Because you copy the title, others will definitely have more weight than you. So how do you determine whether your title has low similarity and is a good title? Copy your full title and search in the search box. The fewer search results appear, the better. Then look at the red characters. The red characters are what you think are keywords, or the degree of matching is very high, so this is a good title.

3. Attributes

Whether a new product is new or not, in addition to looking at the same model, it also needs to look at similarity. In addition to the first picture, the main criteria for judging similarity are attributes. If your baby is the same as other people's babies in terms of important attributes (even all attributes are the same), then it is difficult to determine that you are a very new baby. Of course, for standard products, many attributes are fixed, and we cannot fill in the attributes incorrectly, but for many non-standard products, there is still a lot of room for optimization. for example:

Look at the picture above, fabric, brand, and color, which are actually a relatively important attribute for clothes, and are also an important symbol for search engines to determine whether a new product is. Brand, if you are an offline brand or have your own clear brand, then there is nothing you can do, but if many people directly get the goods, the baby has no brand at all. At this time, you can write it with your own store brand. When it comes to the item number, especially when doing distribution, many people will directly use the manufacturer's data packets, so the item number is definitely the same. But you think, the product numbers are the same. Can it be a new product? You can match it yourself and then edit the product numbers yourself. Someone said that I was originally black, so I can’t write any other colors! Note that there is a custom color inside, which is black. That’s right, but if you can write a “Show Black 001”, you still know it is black, but it’s not easy to have the same color as you on Taobao.

4. Indicators that need to be paid attention to in the first two weeks of the new product period

1. Click rate

There will be an assessment period for new products, because search engines don’t know whether you will be popular or not, and they can only be tested by the market, so they will give you an assessment period (because you can’t always give you a chance). During the assessment period, it depends on whether you can pass. If you pass successfully, you will continue to give you opportunities and increase; if you perform poorly, then sorry, the opportunity must be given to the comparison. So the first two weeks are very important, and a two-week data form must be made here. Operation as planned, the first thing is to show it. After exposure, you must look at the click-through rate. If the click-through rate is not good, you must look at the price and your own main picture. Try not to lower than 5% of the click rate, otherwise it will have a great impact on the existing ranking.

2. Conversion rate

After you ensure the click-through rate, the conversion rate is a metric that you must pay close attention to. Moreover, as your basic sales and seller reviews increase, your conversion rate will increase slightly, so that your baby will provide greater and greater support. Our conversion rate should be controlled between the industry average and the excellent average, and then the first day of removal should be close to the excellent average; the second day of removal can be higher than the excellent average.

3. Debugging rate

During this period, we should pay attention to the debugging rate of our products. What kind of data is reasonable? It is roughly as follows: for Tmall stores, the level above the crown is around 60%, and for those below the crown, do not be less than 70%, otherwise your conversion rate may decline. As for the solution, it is to optimize the details page and optimize the associated sales.

4. Pay attention to customer comments

Don’t think about how I delete the negative reviews whenever there are negative reviews. The first thing we need to do is why the customer who gave me this bad review, whether we really have shortcomings, and how can we improve if there are any shortcomings. In this way, your store will grow up healthily.

V. Data verification

If your baby has been optimized above and the indicators are still not up, then I suggest that you consider your own product and see if there is any problem with your product. If the product is not recognized by consumers, it will be very laborious to push it on.

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