#Laogao E-commerce Newsletter# [E-commerce Morning News on January 13]

E-commerce information: Douyin announced the "2021 Douyin E-commerce Service Provider Ecological Cases Yearbook"; Zara's sister brand üterque Tmall's official flagship store has been closed; TikTok plans to achieve advertising revenue of at least US$12 billion in 2022; Dunhuang.com will launch the US on-time dedicated line - YD (P+T); it is reported that Meicai.com's Beijing headquarters has been relocated and lay off 40% of its employees...

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E-commerce newsletter

1. Douyin announced the "2021 Douyin E-commerce Service Provider Ecological Case Yearbook"

According to January 13, on January 11, the "2021 Douyin E-commerce Service Provider Ecological Case Yearbook" (hereinafter referred to as the "Case Yearbook") was released. Data shows that as of September 2021, the scale of Douyin e-commerce service providers increased by 112% compared with the beginning of 2021, and the service brands increased by 150% compared with the beginning of the year. It is understood that the "Case Yearbook" covers 50 service providers in the top ten fields such as food and beverage, beauty, clothing and bags, wine and health care, home cleaning, cultural and entertainment, local virtualization, etc. (Yibang Power)

2. Zara sister brand üterque Tmall official flagship store has been closed

On January 12, according to Beijing Business Daily, on January 12, the official flagship store of Tmall, a high-end brand under Zara's parent company Inditex Group, has been closed, and the official store of the brand is no longer available. It is understood that üterque is Zara's sister brand, with prices ranging from 500 to 1,000 yuan. Its Tmall flagship store officially opened in August 2018. In January last year, media reported that Inditex confirmed it would close all physical stores of its three brands, Bershka, Pull & Bear and Stradivarius. Inditex Group replied at the time, "Based on our continuous analysis of Chinese consumer demand, Inditex's young brands will focus on strengthening the development of their e-commerce." (E-commerce News)

3. JD.com's first professional liquor direct store opened in Beijing

According to the "Retail Circle", JD.com's first professional liquor direct store opened in Beijing, and its products are 100% directed by JD.com, covering special services such as 3 kilometers of online order delivery. It is understood that JD Wine Store is equipped with professional in-store consultants to provide users with personalized wine shopping consulting services, and will regularly hold cultural cross-border activities such as wine tasting. At the same time, JD Wine Store also provides private customized wine services to meet consumers' personalized needs. (E-commerce News)

4. Antarctic E-Commerce: Director and Deputy General Manager Kong Haibin resigned for personal reasons

According to January 12, Antarctic E-commerce today, Antarctic E-commerce announced that Kong Haibin applied to resign from his position as a director, deputy general manager and a special committee under the company's board of directors for personal reasons. After the resignation takes effect, he will no longer hold any position in the company. As of the date of the announcement, Kong Haibin was granted 100,000 stock options in the company's 2020 stock option incentive plan and 500,000 stock options in the 2021 stock option incentive plan. The shares he holds after resignation will be implemented in accordance with the relevant provisions of equity incentive systems. (E-commerce News)

Cross-border newsletter

5. TikTok plans to achieve advertising revenue of at least US$12 billion in 2022

According to LatePost on January 12, TikTok's advertising revenue in 2021 reached nearly US$4 billion. The report said that TikTok has accelerated its commercialization process in the past year, and the advertising, overseas e-commerce and live broadcast teams have expanded on a large scale. A ByteDance person said that TikTok now has thousands of sales staff, mainly concentrated in North America. It is understood that at the beginning of 2021, TikTok's advertising products and technical teams in Austin, USA and Mountain View, California both doubled. Currently, TikTok has nearly 20,000 employees. At the beginning of 2020, TikTok's total number of employees was less than 4,000. (E-commerce News)

6. Dunhuang Online Online US On-Time Dedicated Line-YD (Public + Special)

On January 12, Dunhuang.com issued a notice today, announcing the launch of the US on-time dedicated line - YD. It is reported that the country serving the route is the United States, with a transportation time of 14-21 days (natural day), a weight limit of 0-3KG, and the product attribute that can be shipped. (E-commerce News)

7. The first batch of 46,000 cross-border e-commerce overseas warehouse goods in southern Xinjiang declared for export

According to reports, this batch of goods is the first cross-border e-commerce goods in southern Xinjiang to be declared exported in the "cross-border e-commerce export overseas warehouse" model. Since the successful declaration of the first cross-border e-commerce business in southern Xinjiang in Kashgar Comprehensive Bonded Zone on February 26, 2021, four types of cross-border e-commerce retail export, cross-border e-commerce bonded export, cross-border e-commerce enterprise-to-business export, and cross-border e-commerce export overseas warehouse have been implemented in southern Xinjiang. (E-commerce News)

Internet Information

8. News says that Meicai.com’s Beijing headquarters has been relocated and 40% of its employees are laid off

According to Phoenix Technology, recently, a suspected employee of Meicai.com broke the news on social media that after the last 50% layoff, Meicai Beijing headquarters laid off another 40% of its employees. In addition, the headquarters of Meicai.com, which was originally in Yintai Shopping Mall in Wangfujing, Beijing, has now moved to the vicinity of Beijing Station. Meicai.com has not yet responded to this. It is understood that media reports recently said that fresh food e-commerce platform Meicai.com has decided to apply for listing on the Hong Kong Stock Exchange and is expected to submit the form public in the first half of 2022. At present, Meicai has selected investment banks to prepare for listing details. (E-commerce News)

9. SF Express works with catering brands to create special New Year’s Eve dinner delivery service

On January 12, the end of the year is approaching, and the third-party instant delivery platform SF Express has reached cooperation with many catering brands such as Shangri-La, Tongqinglou, Haier InterContinental, and Jingo, and will jointly create a special New Year's Eve dinner delivery service during the Spring Festival. It is understood that SF Express has carried out meticulous service upgrades in the New Year’s Eve dinner delivery. Faced with the large demand for family gatherings, SF Express also equipped with tricycles, four-wheelers and other equipment to ensure transportation. (E-commerce News)

10. Xingsheng Youxuan was revealed to have added clothing sales

According to Beijing Business Daily, recently, Xingsheng Youxuan has added a new clothing category and launched a large number of women's clothing styles, with prices concentrated within 200 yuan. SF Express will ship free of charge and solve the problem of home-to-door return. In terms of price, except for a small amount of winter clothes, most of the clothes are priced below 200 yuan, covering young users to middle-aged people. According to the staff, the "Yuanben" brand does not have offline stores, all clothes are free shipping with SF Express, and free returns and exchanges are made. A relevant person in charge of Xingsheng Youxuan said that the core of launching Yuanben brand is to meet consumers' shopping needs, because most of the platform are female users and have a strong demand for clothing categories. (E-commerce News)