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#Laogao E-commerce Newsletter#[E-commerce Evening News on September 20]

2022-09-20

Evening News: This year's Double 11 Taobao factory will launch a "next-day delivery" service; 1688 adjusts the information display rules for third-party merchant tool member account; TikTok's life service "City Summer Festival" ended to help merchants generate revenue of over 160 million; Shein plans to open a distribution center for Central and Eastern Europe in Poland; TikTok launches a new creative tool TikTok Now...




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E-commerce newsletter


1. This year, this year's Double 11 Taotetao Factory will launch the "Out-day delivery" service


On September 20, Taote held a Taobao factory merchant conference today. Wen Zhu, general manager of the operation of Taote Business Department, explained to Taote direct sales to Taobao factory direct sales to Taobao direct merchants participating in this year's Double 11, including staggered sales, next-day delivery, merchant stratification, membership service system, etc. During this year's Tmall Double 11, on the consumer side, Taotetao Factory will launch "Out-day delivery" services to provide traffic support and "Out-day delivery" labels for participating products to ensure that the consumer experience is upgraded. On the merchant side, Taotetao factory started selling at staggered peaks, and Tmall Double 11 will launch the sale time to 8 pm on November 10 for the first time. (E-commerce News)


2. 1688 adjusts the information display rules for third-party merchant tool side member account


On September 20, 1688 issued a notice stating that in order to further protect member privacy data security, the platform will adjust the information display rules for third-party merchant tool side member account information from September 20, 2022: the full name of the buyer member name displayed on the original third-party merchant tool side is anonymous, and the full name of the buyer member name will not be displayed directly in plain text. In order to ensure the actual business scenario needs of distinguishing the unique identification of buyer users, 1688 provides a technical solution to uniquely identify and distinguish the anonymous buyer accounts in the tool, and gives it to third-party tool developers. If sellers need to rely on this logo to distinguish buyer users, they can contact the third-party tool developers to suggest displaying them in the tool or design other reasonable solutions to achieve the distinction. (E-commerce News)


3. Kuaishou launches the "100 Cities and Ten Thousand Stores Spark Plan" for car dealers


On September 20, Kuaishou launched the "100 Cities and 100 Stores Star Fire Plan" for automobile dealers in early September, calling on automobile brands, dealer groups, 4S stores and other stores to settle in the Kuaishou platform. Through a series of platform traffic and welfare policies, it provides account operation guidance and business support, further opening up the information barrier between automobile brands, dealers and consumers. It is understood that the first phase of the "100 Cities and Ten Thousand Stores Spark Fire Plan" will be launched from September 1st to September 30th. (E-commerce News)


Internet news


4. Most popular Chinese stocks closed on Monday and rose by more than 13%.


According to September 20, most popular Chinese stocks rose on Monday, Vipshop rose by more than 5%, Manbang rose by more than 4%, Alibaba rose by more than 1%, Bilibili, Pinduoduo and NetEase rose slightly. Secoo rose by more than 13%, Youxin rose by more than 7%, 1 Yao.com, Mogujie, etc. rose by more than 3%, and JD.com, Yixian E-commerce, Ctrip, Baidu, etc. rose by more than 2%. In addition, MissFresh fell by more than 10%, Onion Group and Qudian fell by more than 6%, and Monster Charging fell by more than 5%. (E-commerce News)


5. TikTok Life Service "City Summer Festival" ended to help merchants generate revenue exceed 160 million


On September 20, Douyin Life Service officially disclosed that as of August 31, the "Beautiful Guangxi Run-up Plan | Beautiful Guangxi Grass Planting Season" event, guided by the Department of Commerce of Guangxi Zhuang Autonomous Region and hosted by Douyin Life Service, has achieved another phased result. The event has been created through merchant training, urban summer flavor theme nodes and industry consumption promotion activities, boosting consumption vitality and helping local economic development. Since the event started, more than 2,339 merchants have been helped to successfully enter Douyin Life Service, and the number of merchants that have opened Douyin group buying business has increased by 100 times. (E-commerce News)


Cross-border newsletter


6. Cainiao and Lazada officially launched the first stop of the clothing industry Belt overseas special line to Chaoshan, Guangdong


On September 20, Cainiao joined hands with the Southeast Asian flagship e-commerce platform Lazada to officially launch the clothing industry belt overseas special line, with its first stop in Chaoshan, Guangdong. It has now set up a new special line collection point in Chaoshan and the three places in Chaoshan. It is reported that Chaoshan merchants can deliver goods to the cargo collection point nearby. The cargo collection point will transfer the parcel to the distribution center on the same day to complete sorting and out of the warehouse, and lock the dedicated aircraft in advance to arrive in Southeast Asia as soon as possible. The full link time of the dedicated line is optimized by about 20%, saving about 2 days as fast as possible. At the same time, the logistics costs through this dedicated merchant will also decrease accordingly. (E-commerce News)


7. Amazon suspends development of new warehouses in Spain


According to reports on September 20, Amazon has reportedly announced that it will suspend the construction of a new Spanish logistics center in the next two years until 2024. Amazon has communicated the news to its suppliers and partners in recent weeks, and the company has decided to "wait and see" as online shopping gradual slowdowns, several people familiar with the matter confirmed. Amazon said that its commitment to Spain still exists, and in addition, by 2022, the company will have new logistics stations, Amazon fresh food centers and logistics centers in Spain. (E-commerce News)


8. eBay Australia station recommends sellers to use Orange Connex delivery service during peak season


On September 20, the eBay Australian station recently issued an announcement stating that sellers are advised to use the "eBay fulfillment by Orange Connex" delivery service during peak season. For sellers who sign up for the service by the end of 2022, eBay will offer it a free range of additional benefits, including eBay branded packaging for the first 100 orders, one-month storage space provided by Orange Connex, and shipping costs for the first inbound shipments (up to $200). (E-commerce News)


9. Shein plans to open a distribution center in Poland for Central and Eastern Europe


On September 20, Shein plans to open a distribution center in Poland for Central and Eastern Europe. To this end, the company has reached a partnership with real estate company GLP to lease 40,000 square meters of storage space from it. The distribution center is located in GLP Prous Wroclaw V Logistics Center, where Shein plans to employ more than 1,000 people by mid-2023. GLP Business Development Manager Micha Szczepaniak said GLP will support Shein's growth and logistics network in the Polish region. This is an important transaction in the Polish e-commerce market and a manifestation of GLP's strengthening partnership with Shein, who has leased GLP's logistics space in the United States, China and Brazil. (E-commerce News)


10. TikTok launches new creative tool TikTok Now


On September 20, TikTok announced the launch of a new creative tool - TikTok Now, which can remind users to use their phones to take a 10-second video or a static photo every day to facilitate sharing what users are doing. Users can also block other people or certain comments. TikTok Now was originally introduced into TikTok's main application as a functional module, but now supports promotion in a standalone application, allowing users to choose to receive push notifications for these social sign-in. Recently, TikTok has launched the TikTok Now app in the United States, and the company plans to expand it to other countries and regions in the coming weeks. (E-commerce News)


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