#Laogao E-commerce Newsletter#[E-commerce Evening News on September 9]

Evening information: Taobao Search’s first free weekly digital merchant store orders increased by 4 times; Taobao Live announced the incentive policy for specialty store merchants: enjoy platform rewards for completing tasks; JD.com released the investment policy for "JD hourly purchase"; Alibaba International Station Procurement Festival: The new energy industry grew by more than 100% year-on-year; Dunhuang.com will launch the seller batch request function...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taote Search's first free weekly digital merchant store orders increased by 4 times

It is understood that the first pit of Taobao search for this event canceled bidding and zero advertising rental. There is no limit on the number of declared products, and you can register as long as you meet the requirements. The person in charge of a digital store also introduced that after obtaining the first pit, its store orders increased by as much as 4 times. They had opened stores on other platforms before, and switched to Taote at the beginning of the year. Alibaba's latest financial report shows that the payment GMV generated by Taote M2C products increased by more than 40% year-on-year. Earlier, Alibaba announced that by March this year, Taote AAC had exceeded 300 million. (E-commerce News)

2. Taobao Live announces incentive policies for specialty store broadcast merchants: enjoy platform rewards after completing tasks

September 9th news, Taobao Live recently announced the September incentive policy for specialty store merchants. Taobao Live Store Broadcast Team will launch incentive policies for specialty store merchants with strong live broadcast advantages in clothing, jewelry and jade, flower gardening, sports outdoor, tea, catering utensils, home accessories, pets, toy molds and other categories to promote them to better achieve the explosion of converting fans to transactions. Among them, for the jewelry industry, Taobao Live will launch a "Jewelry Festival" in September, so that different types of jewelry merchants can be exposed; for the home decoration industry, Taobao Live will focus on the "new trends" of the home decoration industry and lead the trend of the home decoration industry; there are also special categories such as green plants, crops, and domestic weaving. This month, it will usher in a major marketing event, which will drive the category to achieve double growth in traffic and sales. During this period, the Taobao live broadcast team will provide traffic support to merchants at different levels, and V1-V7 merchants who complete the challenge tasks can enjoy the platform reward policy. Taking the V5~V7 Super Broadcast Challenge as an example, according to the increment of commercial release, after completing the target, the post-reward reward of hot wave coins is a certain proportion, and the reward of a single merchant is 2 million hot wave coins. (Yibang Power)

3. JD.com releases investment policy for "JD.com hourly purchase"

On September 9th, JD.com released the investment policy of "JD.com Hourly Purchase" today. According to reports, "JD Hourly Shopping" is a unified brand of JD's instant retail business for consumers, achieving online ordering, offline delivery, hourly and even minute delivery, and fully serving hundreds of millions of users of JD's main website. The investment promotion policy is to enjoy a deposit of 0 yuan and a platform user fee of 0 yuan when entering the platform. Merchants who meet the standards can enjoy the preferential policy for deductions. The investment standard is offline stores] The number of stores is greater than or equal to 5. (E-commerce News)

4. TikTok comprehensively upgrades the "Treasure Plan" and will support 1,000 people with annual sales of tens of millions of people

September 9th news, recently, Douyin held the "Treasure Plan Enjoy the Future" 2022 Douyin E-commerce's first jewelry luxury industry summit, and announced the comprehensive upgrade of the "Treasure Plan", focusing on Douyin Mall and all-round interest e-commerce, and promoting the development of new forms and business formats of the jewelry luxury industry. Douyin E-commerce stated that in order to build a global business force and drive the comprehensive development of the jewelry luxury industry, Douyin E-commerce has upgraded its treasure plan around the four aspects of "industrial belt, experts, brands, and malls". In the future, Douyin e-commerce will support 10,000 industrial belt merchants to sell over 10 million yuan per year; support 1,000 people to sell over 10 million yuan per year; and help 100 brands and 100 products to sell over 100 million yuan per year. At the same time, Douyin e-commerce has laid out relevant measures on the merchant side, user side, expert side and scene side to support the goals of the Treasure Plan. (Yibang Power)

5. Kuaishou: The maximum fine of 4,000 yuan for a merchant to list goods with a qualification exceeding the Kuaishou store

On September 9th, Kuaishou issued an amendment announcement on the "Implementation Rules for Release of Extra-Scope Products", which made adjustments to the illegal handling of merchants and goods experts who publish Extra-Scope Products. Among them, if the platform merchants commit violations such as "release products that exceed the open category of the platform", "release products that exceed the qualifications of merchants' Kuaishou Stores", and "Many merchants in mainland China are engaged in cross-border e-commerce business", the platform will handle them in accordance with the following regulations: If the circumstances are minor, a warning, compulsory examination, remove all products, prohibit the listing of new products for 1-3 days, prohibit the use of Lightning Shopping for 2-4 days, and pay the penalty of 300-500 yuan; if the circumstances are serious, a mandatory examination, remove all products for 3-9 days, prohibit the use of Lightning Shopping for 6-18 days, and pay the penalty of 1,000-2,000 yuan, and deduct 5-10 points; if the circumstances are particularly serious, a mandatory examination, remove all products for 9-14 days, prohibit the use of Lightning Shopping for 18-28 days, and pay the penalty of 2,000-4,000 yuan, and deduct 15-20 points. (Yibang Power)

Internet news

6. Taobao and Tmall jointly release environmentally friendly mooncake boxes with 9 major food brands

On September 9th, this year's Mid-Autumn Festival, Taobao and Tmall, in conjunction with nine brands including Starbucks, Naixue's Tea, Wufangzhai, etc., launched a simple packaging gift box, using sugarcane bagasse, coffee grounds, wheat straw, bamboo fiber and other materials for the outer packaging of mooncakes. Zi Zi, the head of Tmall ESG, said that Taobao and Tmall jointly released environmentally friendly mooncake boxes in the Mid-Autumn Festival, aiming to guide consumers to celebrate the holidays with low carbon and green consumption, use renewable materials, replace excessive packaging with simplified packaging, abandon waste, and allow mooncake boxes to be recycled and used as bento boxes, photo frames and other objects after the festival.

7. Meituan Takeout: Mid-Autumn Festival hairy crab search volume increases by 30 times instant retail becomes a trend

September 9th news, as Mid-Autumn Festival approaches, hairy crabs and mooncakes are in full swing. "What you see and think can be obtained immediately" has become a new trend in consumption this year's Mid-Autumn Festival. According to Meituan Takeout, the search volume of "fresh hairy crabs" increased by more than 30 times year-on-year in the week before the Mid-Autumn Festival, and sales also increased by 144% compared with the same period last year. Beijing, Chengdu, Shenzhen, Guangzhou and Wuhan became the cities with the most crabs before the Mid-Autumn Festival. In addition, ice skin, fresh meat mooncakes, etc., which have relatively short shelf life and higher requirements for delivery timeliness, are also selling well on the instant retail platform, with sales increasing by 166% year-on-year. Overall sales of mooncakes increased by 90% year-on-year, and Beijing, Shanghai, Chengdu, Shenzhen and Guangzhou became the cities with the most purchases of mooncakes.  

According to Meituan Takeout, the sales volume of the mooncake category in the week before the Mid-Autumn Festival this year, in addition to gift products such as "Meisin Liuxin Cream Yellow Moon Cake", some bulk mooncakes are also popular. The types of mooncakes such as ice-skin mooncakes and fresh meat mooncakes have relatively short shelf life and high requirements for delivery timeliness rank high, with sales growing rapidly, up 166% year-on-year. A relevant person in charge of Meituan Takeout introduced that "the service experience with the fastest delivery of 30 minutes can make consumers feel more at ease when purchasing ice-skin mooncakes, fresh meat mooncakes and other products." A relevant person in charge of Meituan Takeout introduced that the search volume of "mooncake gift boxes" increased by more than three times month-on-month in the week before the Mid-Autumn Festival. Among them, "Meixin Liuxin Creamy Yellow Mooncake" became the most popular gift mooncake, with sales volume increasing by nearly 140% year-on-year compared with last year. According to Meituan Takeout, the search volume of "fresh hairy crabs" in the week before this year's Mid-Autumn Festival increased by more than 30 times year-on-year, and sales also increased by 144% year-on-year. Beijing, Chengdu, Shenzhen, Guangzhou and Wuhan became the cities with the most crabs eaten before the Mid-Autumn Festival. "Instant retail can achieve hairy crab delivery at 30 minutes at the fastest, ensuring the freshness of the products to the greatest extent. Moreover, many merchants who have settled in the platform also provide 'dead crab package compensation' service." A relevant person in charge of Meituan Takeout introduced that 17 pm is the peak period for purchasing hairy crabs, and orders from 16 pm to 18 pm account for nearly 35% of the day. "More than 70% of those who buy hairy crabs are office workers born in the 1990s. Many users order a takeout before get off work, and the takeout is also arrived after they get home, and fresh crabs are steamed directly in the pot." At present, consumers' "instant consumption" habits are gradually moving from emergency to daily life. This Mid-Autumn Festival, whether it is daily purchases or emergency gifts, instant retail platforms can meet consumers' shopping needs. (Yibang Power)

Cross-border newsletter

8. Alibaba International Station Procurement Festival: The new energy industry grew by more than 100% year-on-year

On September 9, during the procurement festival, the Alibaba International Station Digital Foreign Trade Evolution Infinite Conference and the MAA Digital Marketing Competition Finals were held in Hangzhou. It took 14 exciting events in three months, and the five-digit digital foreign trade elites stood on the summit stage to have a peak showdown. At the meeting, Qin Fen, head of Alibaba International Station's industry and merchant business, revealed that the industry and horticulture, machinery, new energy, home decoration and building materials, beauty and makeup, mechanical parts and other industries have achieved good growth in the international station in the first half of this year, among which the year-on-year growth of the new energy industry exceeded 100%.  

It is worth noting that this year's outdoor social recovery and major international events such as the World Cup are triggering the rise of a series of trending single products. The inquiry volume of electric scooters on international stations increased by 70.3% year-on-year; in terms of outdoor categories, tents used for outdoor camping still maintained a 21.7% inquiry growth. The fishing market and water sports categories are about to usher in the peak season for large-scale orders, and the inquiry volume of lure bait increased by 109% year-on-year. In addition to the rising demand for sports goods related to the World Cup, there are also some unexpected World Cup-related orders. Taking Wuxi Sakot New Energy Technology Co., Ltd. as an example, with the advantages of the entire China supply chain, it has been upgraded from a "single manufacturer" of photovoltaic modules to a "service provider that can provide one-stop photovoltaic system solutions", with an annual year-on-year growth of 110%. Shanghai Huizi Cosmetics Co., Ltd. used data to explore the demand for offline nail stores to transform into "home nail art" during the epidemic, and developed gel nail paste products through independent laboratories. Xiaoxiao nail paste products were ordered on the international site for nearly 3 million yuan.  

At present, the Global Procurement Festival in Alibaba International Station is in full swing in September, lasting for a month. It is known as the Double 11 of the foreign trade industry in the industry. It is regarded as the weather vane of global buyers' procurement demand and is also a key node for small and medium-sized foreign trade merchants to accumulate strength for foreign trade orders in the second half of the year. During this year's procurement festival, more than 12 million products enjoyed a certain "arrival guarantee". In all aspects of capital, logistics, transactions, etc., the platform provides merchants with one-stop "digital outlet" services, allowing them to receive orders, ship goods, receive payments, and achieve high-quality overseas travel with one click. (Yibang Power)

9. Dunhuang.com will launch the seller batch request function

According to September 9, Dunhuang.com recently issued a notice on the launch of the seller's batch request function. The announcement stated that in order to improve the efficiency of sellers' requests, the platform will launch the seller batch request function on September 13, 2022. At that time, batch requests can be made for orders that have been submitted. If the order package has been submitted and the trajectory is abnormal, the seller can still use the single order request function. At the same time, Dunhuang.com also issued an announcement on the launch of Wanxin Purchase, and the Wanxin Purchase section completed trial operation and officially launched on Dunhuang.com on September 9, 2022. (E-commerce News)

10. Jitu International will also support shipping in the future

On September 9, in response to the pain points of information, logistics, return mechanism and payment for overseas Chinese cross-border shopping, Jitu International launched a collection transportation service, concentrating the packages purchased by users and sending them together. At that time, Jitu will provide Jitu’s integrated transportation web version, mini programs, APP and other ordering portals, and launch related online activities. According to the data, Jitu Jiyun, as an important service module of Jitu International cross-border parcels, relies on a professional logistics and customs clearance team, and through the transfer system, a variety and fast customs clearance model, it provides door-to-door services such as domestic warehouse collection, cross-border transportation, entry and exit customs clearance, and overseas delivery for Chinese users around the world. (E-commerce News)

11. Shopee will close local businesses in Chile, Colombia and Mexico and exit Argentina markets

On September 9, according to media reports, Sea's e-commerce platform Shopee notified employees that it would close local businesses in Chile, Colombia and Mexico and completely withdraw from the Argentine market. Shopee will cut most of its teams in Chile, Colombia and Mexico and fire dozens of employees, people familiar with the matter said. Meanwhile, Shopee's operations in Brazil will not be affected. Another source revealed that Sea has issued internal instructions to Shopee management to make profits in major Southeast Asian markets by 2023. This shows that Shopee will continue to focus on the Southeast Asian market while reducing its business in South America. (E-commerce News)

12. eBay establishes a partnership with resale platform Riskinned

September 9th news, according to media reports, eBay UK recently announced a partnership with Riskinned, a second-hand clothing repair and resale platform, to strengthen the supply of second-hand goods in the eBay online market. The move means eBay is expanding its second-hand clothing division to include a range of repaired and resale-friendly items. Through this collaboration, eBay will launch an online store called "brand approved" to sell used items processed by Riskinned, and all products are usually around 40% lower than the retail price. eBay says this will help it better reach 20 million buyers. (E-commerce News)