#Laogao E-commerce Newsletter# [E-commerce Evening News on December 25]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News from December 25] From January to November, Sichuan cross-border e-commerce achieved a transaction volume of 38.54 billion yuan; China's annual anti-monopoly law enforcement report was released: a total of 103 monopoly cases were filed in 2019; Youzan Mini Program seamlessly opened up the WeChat video account, and two modes supported video accounts to sell goods; B station tested the short video playback interface, and the video time was mostly less than 5 minutes; WeMall announced the ability to access the video account live broadcast...

　　E-commerce newsletter

　　1. WeMall announced the ability to access video account live broadcast

　　According to Titanium Media on December 25, WeChat has recently undergone a revision, in which the Video Account has opened two major entrances: WeChat’s personal business card and “looking live and people nearby”, and launched the live broadcast function of connecting to the microphone. Today, WeMall announced that its smart retail and micro-mall solutions are being internally tested and connected to the live broadcast of Video Account. In the future, WeMeng merchants can sell goods on the video account, or install WeMeng mini program mall to divert traffic.

　　WeMall said that for customers attracted by live streaming of video accounts, merchants can use the marketing gameplay provided by WeMall to further stimulate conversions, and can also accumulate users through membership cards, exclusive shopping guides, etc., bringing more conversions and repurchase possibilities. At the same time, combined with strong social gameplay such as group buying and bargaining, it spreads with multiple touchpoint combinations such as "public account + WeChat group + Moments" to further convert private domain traffic into private domain users, promote secondary consumption, and complete the operational closed loop of private domain traffic. (Titanium Media)

　　2. B station tests the short video playback interface, and the video duration is mostly less than 5 minutes.

　　Titanium Media reported on December 25 that recently, Bilibili is testing the short video playback interface. When users watch videos, they can switch horizontal playback to vertical playback, and can switch videos up and down. The interface is similar to TikTok, with a playback duration of less than 5 minutes, and support display of barrage.

　　It is reported that the viewing mode was first discovered in August this year and is still under test. (Source: Tech Planet)

　　3. It is rumored online that Alibaba merchants will pay e-commerce tax after New Year's Day. Alibaba: Rumor, complained

　　Titanium Media reported on December 25 that suspected Alibaba insiders revealed in WeChat groups that after New Year's Day, e-commerce merchants registered with Alibaba will have to pay e-commerce tax, and the so-called Alibaba platform involves Tmall, Taobao, Cainiao, Alibaba Cloud, etc. In response, a person from Alibaba's public relations department said that the screenshot news was a rumor and had complained to the self-media that spread related fake news to the outside world. (Source: Yiou.com)

　　4. Shuangta Foods is OEM for it, Unilever launches plant-based meat products in China

　　According to December 25, Shuangta Food announced yesterday that it has reached a cooperation with Unilever to process surviving plant protein products for it based on product specifications provided or licensed by Unilever.

　　Previously, Unilever announced that its plant meat brand The Vegetarian Butcher has officially entered the Chinese market. The "True Fragrant Plant Castellation" cooperated with Burger King is sold in Beijing, Shanghai, Shenzhen and Hangzhou. (Source: First Financial Daily)

　　5. Youzan mini program seamlessly connects WeChat video accounts, and two modes support video accounts to sell goods

　　According to news on December 25, Youzan announced today that Youzan mini program has opened the WeChat video account on the entire link, and the video account can seamlessly jump into Youzan merchant’s mini program to realize monetization from content to e-commerce. Currently, Youzan merchants can register to participate in the internal test.

　　So far, Youzan has supported merchants to connect to WeChat video accounts through two solutions. First, the store mini program directly connects the video account to achieve seamless jump; second, through the "Youzanke" CPS system, the product is uploaded to the Youzanke product pool. The creators of the video account can list the product in their own WeChat store and bring goods to merchants in the distribution and commission rebate mode.

　　Youzan said that the operation logic of Video Account + Youzan’s goods is divided into three steps: customer acquisition, conversion and retention. In terms of customer acquisition, we will increase our fans through content creation, social relationship chains and advertising on WeChat Moments. In terms of conversion, through the above two models, you can use the marketing tools such as group buying, flash sale, and full discount provided by Youzan to improve transaction conversion. (Europe)

　　Internet news

　　6. Zhuhai’s name changes with the change of technology, SF Express Wang Wei withdrew from the former director

　　According to the news on December 25, Tianyancha App, Zhuhai Suibian Technology Co., Ltd. has undergone a number of industrial and commercial changes recently, and the company name has been changed to Zhuhai Necessary Industrial Technology Co., Ltd., and the enterprise type has been changed from other limited liability companies to other joint stock companies (non-listed). The company's registered capital has increased from about 3.08 million yuan to 60 million yuan, an increase of 1848.87%. At the same time, Wang Wei, Yang Yue and others resigned as directors. In addition, Wulian Chengguo Network Technology Partnership (Limited Partnership), Wulian Ziyang Network Technology Partnership (Limited Partnership), etc. have withdrawn from the ranks of shareholders, and the new shareholders are Changzhou Bijing Network Technology Partnership (Limited Partnership), etc.

　　Zhuhai Suibian Technology was established in August 2013. The legal representative and major shareholder is Bisheng, with a shareholding ratio of 32.48%. The second largest shareholder is Shenzhen SF Investment Co., Ltd., with a shareholding ratio of 24.36%. (E-commerce News)

　　7. China's annual anti-monopoly law enforcement report was released: a total of 103 monopoly cases were filed in 2019

　　According to Titanium Media on December 25, the "China Anti-Monopoly Law Enforcement Annual Report (2019)" released by the State Administration for Market Regulation today showed that in 2019, China filed a total of 103 monopoly cases, closed 46 cases, and fined 320 million yuan.

　　Among them, 28 cases of monopoly agreement were filed, 12 administrative penalties were imposed, and 277 million yuan was fined and confiscated; 15 cases of abuse of market dominance were filed, 4 administrative penalties were imposed, and 33.87 million yuan was imposed; 84 cases of abuse of administrative power to exclude and restrict competition were handled, including 24 cases of investigation and 12 cases of correction; 36 cases of failure to declare business concentrations in accordance with the law were investigated, and 18 administrative penalties were imposed. (Titanium Media)

　　Cross-border newsletter

　　8. Amazon suspends cross-border service for small parcel express delivery for cooperative carriers

　　According to Hugo.com, recently, Amazon issued a notice on the suspension of cross-border service for small parcel express delivery by cooperative carriers."

　　The notice said that the French government has temporarily closed the border with the United Kingdom and the transportation access between the United Kingdom and the EU. Due to the delay caused by the consequences and the soon-to-be-Brexit customs border, Amazon partner UPS is unable to fully support cross-border transportation services. Starting from now on, Amazon will suspend small parcel express delivery services for cooperative carriers between the UK and the EU.

　　The notice states that for UPS picked up and shipments of cross-border small parcels in delivery, users can find the latest update information on the UPS website. The UPS tracking status of affected small parcel shipments will be marked as an English-French tunnel. If the shipment cannot be shipped to the destination, UPS will return it. (Hugo.com)

　　9. From January to November, Sichuan cross-border e-commerce achieved a transaction volume of 38.54 billion yuan.

　　The E-commerce Daily learned from the website of the Sichuan Provincial Department of Commerce that from January to November, the transaction volume of cross-border e-commerce in Sichuan Province reached 38.54 billion yuan (according to the summary statistics of the cross-border e-commerce comprehensive pilot zone data of Chengdu, Luzhou, Deyang and Mianyang), of which 7.47 billion yuan was imported and 31.07 billion yuan was exported.

　　From January to November, Sichuan cross-border e-commerce achieved a transaction volume of 38.54 billion yuan_Cross-border e-commerce_E-commerce News

　　Specifically, from January to November, the Chengdu Comprehensive Pilot Zone achieved a transaction volume of 37.93 billion yuan, a year-on-year increase of 104%, of which 7.44 billion yuan of imports and 30.5 billion yuan of exports. The transaction volumes in the comprehensive pilot zones of Luzhou, Deyang and Mianyang were 180 million yuan, 290 million yuan and 140 million yuan respectively. (E-commerce News)

　　10. Guangyun Technology invests in Magang ERP and increases its investment in cross-border e-commerce services

　　Recently, the reporter learned that Guangyun Technology (688365.SH) spent tens of millions of yuan to strategically invest in cross-border e-commerce ERP service provider Mabang ERP, and increased its investment in cross-border e-commerce SaaS field.

　　Magang ERP was established in 2010. It is a benchmark player in cross-border e-commerce ERP and is also one of the first senior players in China to enter the field of exporting cross-border e-commerce services. Using Internet means and tools, Mabang ERP realizes front-end development, product selection, sales and publication, operation data analysis, back-end order delivery, after-sales customer service, inventory management, domestic and foreign warehousing management, procurement supply chain, finance, employee performance reports and other services, helping merchants achieve one-stop, cross-platform, multi-store management, and more committed to creating efficient management methods and solutions.

　　In recent years, China's export cross-border e-commerce has ushered in vigorous development due to favorable factors such as policy support and improvement of the market environment. According to the "2019 China Cross-border E-commerce Market Data Monitoring Report", the transaction scale of China's export cross-border e-commerce market has grown at an average annual growth rate of more than 20%, from 2.7 trillion yuan in 2013 to 8.03 trillion yuan in 2019. (E-commerce News)

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