Dry goods | E-commerce brand planning and operation plan

　　Many people will ask me how to do e-commerce operations and how to write an e-commerce operation plan? Without planning plans, I think e-commerce operations are difficult to move forward. Let’s bring you how to make planning plans and remember these points.

　　1. Build an online "base station" for e-commerce brand communication

　　As the core promotion point for enterprises to carry out marketing activities, how to better gain consumers' loyalty and trust in their own brands is the key task that enterprises must implement before marketing, and the e-commerce brand operation plan. Choose a few of the e-commerce platforms that are more suitable for display and promotion of your company's products, and display them in the form of a brand's official website or flagship store on mainstream e-commerce platforms. But one thing we need to understand here is that there are many companies entering e-commerce platforms, and the competition is naturally large. This requires time and energy to cook stores, regularly add promotional activities, member points, SNS community and other elements, and slowly build a "benchmark site" in the online market of the enterprise.

　　2. Training of editorial planning team

　　At present, one of the imaginations that many companies have is to ignore cultivating professionals from within the company, pin their hopes on recruitment, and hope to recruit professional planning and editorial staff. Little do people know that internal training is often more realistic than external recruitment. In strategic brand marketing, the company's planning and editorial staff need to constantly learn and improve in the process of the company's development. After all, the Internet market is developing rapidly and changing rapidly.

　　3. Digging out promotion channels

　　As a channel for display and sales, e-commerce platforms can have a certain influence in brand building and brand marketing, but it is not enough to enhance corporate brand awareness and influence through the Internet and ultimately maximize marketing value. In brand marketing, news media release, word-of-mouth interactive marketing and precise advertising are all promotional channels that companies cannot ignore, and the planning plan is the "E-commerce Brand Operation Plan".

　　4. Brand effectiveness evaluation

　　How to monitor the effects after brand marketing is the most troublesome problem for every brand operator. As a carrier and platform for brand promotion, the Internet has its own advantages and its communication effect is measurable. As a leading domestic Internet marketing analysis service provider, 99click has been committed to providing customers with comprehensive Internet marketing monitoring, analysis and consulting services, as well as e-commerce website operation analysis services since 2004. Its unique saas service model also provides more convenience for users to save more space. With its advanced technology advantages, accurate and stable data, and active local thinking, 99click has won the favor of customers. Currently, we have established cooperative relationships with more than 1,000 companies.

　　First: Quality is life

　　Second: A secure payment platform

　　What makes online shopping most worrying about consumers is not only the quality of the product, but also the security of funds. Although many small and medium-sized e-commerce websites can be cashed on delivery, it is undoubtedly stressful for merchants, and they still choose to pay first and then ship. With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are unwilling to go to physical stores to buy things. One is that they don’t want to go out and the other is that they are unwilling to queue up to pay.

　　Third: Safe and fast delivery

　　As consumers, they also care about when the baby they bought will arrive. This is the charm of online shopping, which gives people a sense of expectation. If users cannot receive the product for a long time or find that the product is damaged after receiving it, they will undoubtedly leave a bad impression on the website products and add burden to the after-sales service. They will not dare to come and buy things again next time.

　　Fourth: Good service

　　A very important part of small and medium-sized e-commerce websites to achieve brand marketing is to establish reputation, and to allow users to help promote and conduct viral marketing through the power of reputation. Therefore, when receiving consumers, you must be patient and provide enthusiastic and thoughtful services, so that users can have a happy shopping experience, leave a good impression, and will come back next time, and will also bring more customers to the website.

　　Fifth: Continuously launching new features

　　Many small and medium-sized e-commerce websites are fixed programs and templates, with the same style. Consumers have become aesthetically fatigued. If they can continuously launch new functions and improve various services, let consumers know that your website is growing continuously and keep pace with the times, they will remember your website and see if there is new things happening when they have time. Being happy with the new is not just used to describe men, but all consumers have this characteristic.

　　After learning the above points, you will be able to write brand planning plans with ease. Come on.