#Laogao E-commerce Newsletter# [E-commerce Morning News on April 22]

Morning News: Tmall International's sales of imported infant and child sunscreen products increased by more than 900% month-on-month in February; Pinduoduo's "2021 Duoduo Reading Report": Young people's book consumption potential has increased; Meituan Youxuan was exposed to withdraw from the four northwest provinces in the city and only retained the Xi'an base; Antarctic E-commerce: achieved a net profit of 477 million yuan in 2021, a year-on-year decrease of 59.84%; Shopee Quanzhou Warehouse resumed operations from now on...

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E-commerce newsletter

1. Popular Chinese stocks closed down on Thursday, Pinduoduo fell by nearly 7%.

According to news on April 22, popular Chinese stocks closed down generally on Thursday. Among them, Manbang fell by nearly 9%, Youxin fell by more than 7%, Pinduoduo, BOSS Direct Pinduo, and Yixian E-commerce fell by nearly 7%, Youxian Daily fell by more than 6%, JD.com and Best Group fell by nearly 5%, Dada Group fell by more than 4%, Alibaba fell by nearly 4%, Tuniu fell by more than 3%, Ctrip fell by more than 2%, Vipshop fell by more than 3%, and Dingdong Maicai fell by more than 2%. (E-commerce News)

2. Pinduoduo's "2021 Duoduo Reading Report": Young people's book consumption potential has increased

According to April 22, Pinduoduo released the "2021 Duoduo Reading Report" on April 21. The report shows that the potential for young people's book consumption has increased. During the second season of "Duoduo Reading Month", the number of orders for readers born in the 1995 and 2000 people increased by more than 50% compared with the first quarter. The report also shows that during the two-quarter "Duoduo Reading Month" activities, the volume of book orders and book transaction volume from rural areas increased by more than 154% year-on-year, the volume of book orders and book transaction volume from rural primary and secondary schools increased by more than 110% year-on-year, and the growth rate of book orders and book transaction volume from 160 key counties in rural revitalization assistance exceeded 123%. (E-commerce News)

3. The Douyin platform will carry out real estate qualification certification work from now on

According to April 21, from now on, the Douyin platform will carry out real estate qualification certification work, and the certification time will be until May 31. It is understood that this governance action focuses on rectifying information on publishing content for sale and rental of houses on the Douyin platform without obtaining market entity registration and relevant qualifications in accordance with the law. Governance scenarios include but are not limited to: user profile. Personalized signature, avatar, nickname, background image, etc.; short video scenes. Video content, video cover/topic/comments, etc. (E-commerce News)

4. Meituan Youxuan was revealed to have withdrawn from the northwest provinces of the city and only retained the Xi'an base camp.

According to Interface News, on the evening of April 20, many consumers in the northwest region found that the Meituan Youxuan pickup points in the surrounding areas had been closed one after another. Interface News learned from many sources that Meituan Youxuan will be closed one after another in the four northwest provinces including Gansu, Qinghai, Ningxia and Xinjiang, and Shaanxi Province, the "base camp" of the northwest region, has been retained. An industry insider said that the reason for the withdrawal of the city is that the operating costs are too high. In addition to the four northwest provinces, Meituan Youxuan will also make minor adjustments in other regions. As of press time, Meituan has not responded. (E-commerce News)

Internet news

5. Antarctic E-Commerce: Net profit of 477 million yuan in 2021 decreased by 59.84% year-on-year

According to April 21, tonight, Antarctic E-Commerce announced its 2021 annual report. In 2021, the company achieved operating income of 3.888 billion yuan, a year-on-year decrease of 6.80%; net profit attributable to shareholders of listed companies was 477 million yuan, a year-on-year decrease of 59.84%; net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 446 million yuan, a year-on-year decrease of 59.61%; basic earnings per share was 0.2025 yuan; and it plans to pay a cash dividend of 0.80 yuan per 10 shares to all shareholders. (E-commerce News)

6. Liepin: In 2021, the average annual salary of high-end talents in the Yuan Universe will increase to 238,900 yuan.

In recent years, the average annual salary of mid-to-high-end talents in the Metaverse field has increased year by year, and has increased to 238,900 yuan in 2021. Judging from the average annual salary for recruitment of new positions, the recruitment salary in 2021 has increased significantly, reaching 274,000 yuan, far higher than the 238,900 yuan salary of mid-to-high-end talents. Data from the subdivided industry of the Metaverse's mid-to-high-end talent source shows that the three industries are: Internet/mobile Internet/e-commerce, computer software, and communications. These three industries are closely related to Metaverse's related industries and have transported a large number of talents. (E-commerce News)

Cross-border information

7. Shopee Quanzhou Warehouse resumes operations from now on

On April 21, Shopee issued a notice today that Shopee Quanzhou Warehouse will gradually resume operations from April 21, 2022, and will update the relevant policies for Shopee Quanzhou Warehouse from now on: packages that have been stored in the Shopee Quanzhou Warehouse but have not been out of the warehouse, and the platform will arrange for the package to be out of the warehouse as soon as possible. Sellers can pay attention to logistics information in the seller center. The seller who has been delivered to Shopee Quanzhou warehouse holds a negative nucleic acid test certificate of no more than 72 hours and a green health code. The itinerary does not contain an asterisk outside Quanzhou. The temperature monitoring in the park is normal. You can only enter after wearing a mask. (E-commerce News)

8. Tmall International's imported baby and child sunscreen products sales increased by more than 900% month-on-month from February

According to reports on April 21, data shows that since April this year, the sales of imported infant and child sunscreen products on Tmall International Platform have increased by more than 900% compared with February. It is understood that infant and child sun protection brands from Japan, South Korea, Europe and the United States have accelerated their successful test of China's waters through cross-border e-commerce Tmall International. In the past four years, the number of imported brands in Tmall International's baby and sunscreen category has increased by more than 140%, and the sales volume of the category has increased by nearly 10 times. Taking the Korean baby and child care brand Gongzhong Secret Stories as an example, the brand entered Tmall International in 2020, and its annual sales maintained an increase of more than 50%. This year, the celebrity single product baby and child sunscreen increased by three digits year-on-year compared with 2021. (E-commerce News)

9. The cross-border e-commerce import and export trade volume in Hunchun Comprehensive Bonded Zone achieved a year-on-year increase of 58.6% in the first quarter.

According to April 22, since the beginning of this year, Hunchun Comprehensive Bonded Zone has continuously optimized and adjusted its service methods and actively promoted cross-border e-commerce trade. In the first quarter, the cross-border e-commerce import and export trade volume reached 460 million yuan, a year-on-year increase of 58.6%. Faced with the impact of the epidemic, Hunchun Comprehensive Bonded Zone has adopted comprehensive measures to guide enterprises to regulate the entry and exit of vehicles in accordance with epidemic prevention requirements. At the same time, we will conduct cargo inspections with the customs, communicate with the human resources and social security departments to ensure that employees of enterprises work normally during the normalized epidemic prevention and control period, and work with enterprises to jointly promote the development of cross-border e-commerce trade to ensure stable growth of trade volume. (E-commerce News)

10. Jumia and Desifang Express reached cooperation

April 21 news, Jumia recently announced a cooperation with cross-border e-commerce logistics provider Dusifang Express to strengthen Jumia's last mile delivery capabilities while helping Dusifang Express enter the African market. It is reported that Jumia has more than 3,000 delivery stations and pick-up stations across Africa. In 2021, Jumia handled more than 34 million parcels with the support of more than 700 logistics partners. It is worth mentioning that at present, Disifang Express ranks third in China's cross-border e-commerce logistics market, and has reached cooperation with more than 1 million sellers, with an average daily parcel processing volume of more than 8 million pieces. (E-commerce News)