People's Daily Overseas Edition: Double 11 Chinese Americans can buy more and more

　　Nowadays, the "Double 11" China shopping festival has also set off a shopping boom in the United States on the other side of the ocean.

　　In 2013, the American shopping website "North America Money Saving Express" introduced the "Double 11" shopping promotion to the United States. Because the United States has traditional "Black Friday" and Thanksgiving promotions, only more than 20 merchants participated in the "Double 11" that just entered the US market. Although the scale is small, the promotional effect is amazing. The event started just two hours ago, and all promotional products were sold out, allowing merchants participating in the event to make a big profit in the off-season of November. Since then, China's "Double 11" has become a hit in the United States.

　　In 2014, more than 130 merchants participated in the US "Double 11" promotion. In 2017, more than 500 merchants participated in the US "Double 11".

　　Join the shopping carnival

　　"Double 11" has greatly promoted the purchasing power of Chinese Americans. According to statistics, in 2016, the total consumption of Chinese people in North America's "Double 11" increased by 40% year-on-year, and Chinese people consumed more than 100,000 orders.

　　"Now more and more American brands are discounting on Double 11. I have saved up for several months and are waiting for Double 11 shopping. The discount is so tempting." said Yue Guan, who lives in Los Angeles, USA. It can be seen that "Double 11" has become another opportunity for merchants to stimulate consumption.

　　With the increasing popularity of "Double 11", local retail giants in the United States, such as Nordstrom, Walmart, Macy's, Target, and other businesses that are usually difficult to discount, have joined the shopping carnival, and have launched "Double 11" promotional activities for Chinese people.

　　Enhance the unity of Chinese people

　　"My friends and I started to do the Double 11 guide a long time ago. We shared discount information with each other and discussed what to buy. We felt that our relationship with our friends was closer than before." Li Yingying, who has lived in the United States for many years, said, "When I see discount information forwarded by friends who don't often contact me in my circle of friends, we will interact with each other. Double 11 connected us Chinese in a foreign land."

　　While the US "Double 11" attracts more and more Chinese people to participate, it gradually brings American Chinese together on this day, and while shopping, it enhances the integration of feelings among Chinese people. The "Double 11" event is like a catalyst, creating opportunities and platforms to increase the cohesion of overseas Chinese; it is also like a bond, connecting overseas Chinese together, uniting and uniting them in this special shopping festival. (Source: Sina Technology)

Thank you for your attention and support to Laogao E-commerce Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!