The Forbidden City Taobao will launch the original IP "Zhu Baba". It is said that the Zhu Baba's look of this "shoe-horn face" is also well documented.
"My Emperor Sleeps" also appeared on Taobao Creation Festival
Dolls around Xian Er robot
Today, Taobao Creation Festival officially opened. Taobao invited 72 selected sellers on the platform to make a concentrated debut at the Shanghai World Expo Exhibition Hall. In the exhibition hall, there are not only sellers born and raised on Taobao such as "Forbidden City Taobao", "My Emperor Sleeping Ten Thousands of Sleeping", "Summer Insects and Ice", but also mainstream VR manufacturers such as Samsung, HTC, and Nuoyiteng. At the same time, Taobao will also officially open the "BUY+" plan to the audience to experience.
According to reports, this "Taobao Creation Festival" is marked by TAO, focusing on three theme sections: T (Technology Technology), A (Art Art), and O (Originality Originality), and will display technology, music, trendy fashion, live variety shows, subculture and other content.
Taobao promotes original IP at the Creation Festival. For example, the "Internet celebrity" Taobao of the Forbidden City will reveal the two-year-old Q version of Zhu Yuanzhang and the star IP "Zhu Baba".
In addition, Taobao will open a more complete VR shopping "Buy+" technology to the public for the first time at the "Creation Festival". This technology will take some time before it actually arrives, but judging by Sina Technology's exploration, VR shopping has indeed subverted the current online shopping experience. In addition to "Buy+", mainstream VR manufacturers around the world are also present. Magic Leap, which Alibaba invested $790 million, will also appear to deliver a keynote speech.
According to data disclosed by Taobao, in May 2016, there were 370 million monthly active users on Taobao, of which in-depth active users logged on Taobao on Taobao every day, browsed 18 products, and 20 million comments and sharing about products were generated on Taobao every day. A considerable number of users spend more than one hour browsing products, reading content, and community interaction.
On Tmall's "Double Eleven", Taobao's "Double Twelve", and Taobao's "New Year's Goods Festival", Alibaba is no longer satisfied with letting people "buy, buy, buy" online. The Creation Festival is a major attempt to create a festival offline on Taobao. From original IP to popular smart hardware, to the "BUY+ plan" of future shopping concepts, the universal Taobao wants to get rid of an image: from a simple shopping platform to a playable shopping community, and be closer to the younger generation of consumers. From then on, the difference between Taobao and Tmall, two major shopping platforms under Alibaba, will be more obvious.
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