Taobao now has no shortage of special products, but what it lacks is special stores. This is why we need to de-hit the hot product, because in the era of hot product, the traffic was too concentrated, and the products on Taobao were not as rich as they are now. Let’s take a look at what Laogao Crown Club brings to you. How to promote the new Taobao store into a small and beautiful store?
There are no unsold products in the entire store, all products are best-selling, and all products are small hits, which sounds like an impossible task! But it just so happens that this is what Taobao wants to see and what you should strive for. Before reading the sharing of the information, let’s talk about a few points to see if it can change your opinion. If you still stubbornly think: This is impossible! Then you can just stop reading this article.
The higher the level of your store, the more urgent the demand for hot sales in the entire store. When your store level is still low (first and second), single-product hits are very important. This is common sense. Whether online or offline, there must be one or two breakthrough points first. There are one or two explosion points. There is no need to give an example. Any big company is like this. However, as your scale expands and your level increases, single products will definitely not be enough to support them. You must think about the problem of popular products in the entire store.
Traffic fragmented allocation. If your product is not very competitive and has advantages, it will be difficult for you to become very popular. In other words, the scale of the popular products is getting smaller and smaller. Then, you must have more hot-selling products to achieve the effect of previous hits. But now, Taobao is focusing on creating distinctive stores, and distinctive stores are definitely not determined by one or two hits. Due to the increase in products, the cycle of hot products has become shorter and shorter. In the past, a piece of clothing might have exploded for a season, but now you are likely to only explode for one month, or even half a month, and then it becomes mediocre.
1. The basis for the hot sales of the whole store is clear style and clear positioning
The store’s style is clear and unified, which is conducive to the formation of store labels. The formation of store labels is very helpful for personalized search recommendation traffic. In fact, the hot sales of the whole store are "small and beautiful", which is something Taobao pursues very much (note that it is something Taobao pursues very much). Let me give you an example, for example, selling "bedding". I have contacted many Taobao sellers who make bedding in Nantong , and several of them have always maintained a very good relationship. When they chatted with me, they generally reflected that the competition in this industry is too fierce, basically homogeneous competition, and everyone can only fight a price war. But is this really the case?
2. To create a hot sales in the entire store, you must learn to continue to make new plans
All products have a life cycle, and the same is true for hot products. However, in the past, the cycle of hot products was relatively long and the trend of fragmented distribution of traffic was shorter. I think many people have encountered this situation: the hot products in their stores are not illegal, nor are they seasonal factors, and suddenly the traffic for no reason has decreased.
In fact, you don’t have to worry or worry. Apart from some special categories, or your product is really superior to irreplaceable, otherwise the product must be updated, and there will naturally be new things to replace you. So, in order to ensure your store performance, you need to constantly launch new products and create new hot products.
3. The core link of the store’s hot sales: related recommendations
If you want to achieve hot sales in the entire store, you must be able to make related recommendations. This related recommendation is not only reflected in the related sales module of the details page, but also includes related recommendations from customer service, related recommendations from after-sales, etc. For example, I looked at a store a few days ago, selling seafood snacks:
One of the suggestions I gave him was to make some small packaging of these things, and then make a flyer. The flyer is an introduction to these products and a purchase link to the QR code. Then, each package contains some small packages for tasting, and then a flyer. In this way, if users think the tasting bag is good after receiving the product, they can directly scan the QR code on the flyer to purchase it, which will promote hot sales throughout the store. Don’t be afraid that no one will read the flyer, it’s different online and offline.
4. Multi-channel and all-round promotion protects the hot sales of the entire store
I have seen many stores, and one common problem often arises: the traffic structure is single and unreasonable. Either it relies almost entirely on natural search or direct trains . In some stores, the traffic is almost entirely from activities. This is all unhealthy. In order to achieve hot sales throughout the store, you should promote it through multiple channels, with traffic from each channel, but you can promote different products.
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