Laogao E-commerce Newsletter on December 15th

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on December 15] Alibaba sued Shatu.com, revealing that the integrity system of the e-commerce platform is incomplete; 2. Meitu is listed in Hong Kong, Angelababy beats the gong; 3. 58 Group completely bans shared bicycle transactions; 4. Alibaba Japan promotes cloud services; 5. Russian netizens are enthusiastic about buying Chinese goods, with shopping volume 78% higher than last year.

　　1. Alibaba sued Shatu.com, revealing that the integrity system of e-commerce platforms is incomplete

　　According to December 15, not long ago, Alibaba Group formally submitted an indictment to the court, suing the order-brushing platform "Shitu.com" for suspected serious endangering the market competition order and claiming RMB 2.16 million. It is said that the case is "the first case of a gang in the country for order-brushing on e-commerce platforms", and the case was filed by the court on the day of submission.

　　Comment: The key to the current Internet violation is that the cost of violation is too low and the benefits are too great.

　　2. Meitu is listed in Hong Kong, Angelababy beats the gong

　　According to December 15, under the leadership of CEO Wu Xinhong and Chairman Cai Wensheng, the main management of Meitu Company held a listing gong ringing ceremony on the Hong Kong Stock Exchange. Meitu's stock opened at HK$8.78, up 3.29% from the issue price, with a market value of HK$37.1 billion (about US$4.8 billion), becoming the second largest Internet company on the Hong Kong Stock Exchange after Tencent.

　　Comment: Huang Xiaoming may be the bigger winner, haha.

　　3. 58 Group completely bans shared bicycle transactions

　　According to news on December 15, the shared bicycle model represented by Mobike and ofo is becoming a new hot spot in the sharing economy field, but this model has also been questioned in various ways. Some media reported that shared bicycles such as Mobike are suspected to be sold on second-hand platforms. Earlier today, 58.com, Ganji.com and Zhuanzhuan Platform, a subsidiary of 58 Group, stated that the second-hand trading of shared bicycles is strictly prohibited on the entire platform to maintain the order of the sharing economy.

　　Comment: Is there a better way to deal with such illegal acts?

　　4. Alibaba Japan cloud service

　　On December 15, Alibaba Cloud announced at the Yunqi Conference and Guangdong Branch that Alibaba Cloud's Japanese District has officially launched a service and launched the Japanese version of Alibaba Cloud's official website jp.aliyun.com at the same time. This is the fourth overseas node that Alibaba Cloud has opened a service this month after the Middle East, Europe and Australia nodes. At this point, the nodes that Alibaba Cloud’s official website open services will include 13 including North China, 2 from East China, South China, Hong Kong, Singapore, the western United States, the eastern United States, Japan, Europe, the Middle East and Australia.

　　Comment: The war between Alibaba and Tencent has burned overseas

　　5. Russian netizens are enthusiastic about buying Chinese goods, with shopping volume 78% higher than last year

　　According to December 15, Yandex Payment, a well-known Russian electronic payment service provider, released the 2016 payment survey data of netizens from China and Russia. Data shows that in 2016, the number of goods ordered by Russian netizens from China was 78% higher than in 2015, and the revenue achieved by Chinese online retailers through Yandex payment increased by 73%.

　　Comment: Cross-border e-commerce has great potential.

　　6. Tencent WeChat cooperates with 3 Hong Kong to launch the "WeChat GO WeChat Play Card" in Hong Kong

　　On December 15th, Tencent's leading social communication service WeChat recently announced a cooperation with Hong Kong's leading mobile communications operator 3 Hong Kong to launch a new phone card product "WeChat GO WeChat SIM" for tourists to Hong Kong. Similar to the "WeChat GO WeChat Play Card" for tourists to Taiwan that cooperated with China Telecom in August this year, this Hong Kong version of the "WeChat GO WeChat Play Card" will also contain exclusive rights and interests for WeChat users.

　　Comment: WeChat expands its territory.

　　7. Amazon is expected to enter Southeast Asia next year, and Alibaba's Lazada is actively preparing for the battle

　　According to December 15, as a well-known e-commerce company in Southeast Asia, Lazada is launching a series of activities to prepare for Amazon's login next year. Lazada is working with Chinese and Korean companies to expand its distribution network in the region and across a wider range, and to find investment and acquisition targets to enrich the supply chain. In addition, Lazada also acquired Singapore's online mall RedMart not long ago to deepen its grocery industry in 2017, which is also a hard bone recognized by the e-commerce industry.

　　Comment: The giants fight, the little guys are either eliminated or acquired.

　　8. Didi launches short-distance travel products minibus to solve the travel needs of the last three kilometers

　　On December 15, Didi's minibus business was officially launched today. The product mainly solves the travel needs of the last three kilometers outside the main roads of the city, realizes the itinerary between users and bus stops and subway stations, and builds algorithm models and big data computing capabilities to dynamically calculate routes and intelligent pricing.

　　Comment: The key is computing power and resource allocation ability.

　　9. Not only do you want to do sales, JD.com and Nelson reach a big data cooperation

　　On December 15, market research company Nelson and JD.com Consumer Products Division announced that the two parties recently signed a strategic cooperation agreement and will launch a comprehensive data cooperation from January 1, 2017, including online fast-moving consumer goods sales measurement. Based on this cooperation, the two parties will jointly further improve the complete offline and online sales panoramic monitoring of China's fast-moving consumer goods industry, and provide data support to retailers and brands.

　　Comment: E-commerce is a technical job, and its dependence on data collection and analysis will become increasingly heavy.

　　10. Guazi CEO Yang Haoyong publicly denied the rumors of the merger and acquisition of Renrenche for the first time

　　According to December 15, today, Guazi Used Car CEO Yang Haoyong gave a keynote speech on "Testing Entrepreneurship with Ten Years" at the 2017 NetEase Economist Annual Meeting, in which Yang Haoyong expressed his views on the industry's competitive situation. He pointed out that in addition to paying attention to the growth of the company itself, entrepreneurship should also pay attention to competitors, crushing the competitors from every detail, and ultimately pulling the competition to an 8:2 gap. In response to the previous rumors of "Guazi Renrenche merger", Yang Haoyong made a public response for the first time. Judging from the current competitive landscape in the used car e-commerce field, Guazi will not choose to acquire Renrenche for a long time in the future.

　　Comment: Very arrogant! Yang Haoyong said: "Suppressing the competitor's share to 20%, it is actually you who wins, and there is no need to merge."

　　The delivery man was hit by a customer's nose bridge after 23 minutes late!

　　On December 15, a takeaway deliveryman in Guangzhou was taken wrong by another deliveryman because of takeaway, which was 23 minutes later than the original delivery time of the platform. Unexpectedly, the other party scolded me as soon as he answered the phone, and continued to scold me after he came down. Finally, he rushed up and hit me in the face. He earned 5 yuan by delivering an order by himself. Now he is still suspended for a while due to injury!

　　Comment: There are too many bad people.

　　Join forces with Huayi Brothers and Gongfu Pictures, NetEase will promote the movie of the same name as "Onmyoji"

　　On December 15, Gongfu Pictures, Huayi Brothers Film and NetEase Pictures officially announced that it will join forces to adapt NetEase's mobile game "Onmyoji" to launch movies and series of the same name. However, regarding the complete shooting time plan, all three parties said that it was not possible to announce it for the time being, and only stated that the script creation of "Onmyoji" has begun, and specific information about the project will be exposed at the appropriate stage.

　　Comment: The way to monetize content: form an industrial chain based on content.

　　Taylor Swift endorsement eos is about to go to the cute store to sell lip balls

　　According to December 15, recently, Evolution of smooth, the American personal care brand EOS (Evolution of smooth), which was popular for the American drama "Gossip Girl" announced that it had officially entered the mobile social e-commerce platform Cute Store. EOS said that Mengdian will serve as a powerful supplement to its global new product launch channel. It hopes to develop eOS lip balm's own traffic assets through mobile social sharing, and improve the order conversion rate and user repeated purchase rate on mobile terminals.

　　Comment: The stars do not seem to be as immediate as merchants imagine.

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