Morning information: Tmall luxury product strategy white paper: Tmall online luxury goods consumption maintains a super high growth rate; Kuaishou Quick Distribution Order Transfer Cargo Customer Service Processing Function is online; Kuaishou Quick Distribution Order Transfer Cargo Customer Service Processing Function is online; Amazon has added a "unsubscribe" button for Prime members; TikTok e-commerce has been exposed to follow the example of Amazon FBA warehouse to shorten cross-border logistics time...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Tmall luxury goods strategy white paper: Tmall online luxury goods consumption maintains super high growth rate
根据报告，未来几年中国奢侈品消费增速依然会保持在亚太地区的领先地位。其中，天猫奢品线上消费者保持超高增速，购买力显著提升，正在快速占领国内线上奢侈品市场。报告指出，品质精英、雅致居家、活力青年、时尚引领、潮流追随、数字先锋成为天猫奢品六大策略人群。（电商报）
2. Kuaishou Quick Distribution Order Transfer Cargo Customer Service Processing Function is Online
July 3rd news, Kuaishou E-commerce recently launched the fast distribution order transfer owner customer service processing function. The new features are now gradually opened and are expected to be fully launched on July 5. The new function launched this time can directly see the guidance and the owner's customer service entrance after actively sending the distribution order card when the user consults customer service. After clicking, users can directly jump to the corresponding merchant customer service consultation, saving user operation steps. (E-commerce News)
3. Douyin e-commerce punishes service providers using platform name
July 3rd news, recently, Douyin E-commerce released the "Public Announcement on Violation of Service Providers for Impacting Platforms' Name - June 2022". The list of public announcements shows that on June 1, 2022, Douyin E-commerce imposed a "clearance" punishment on Wuhan Xiaobeetle Technology Co., Ltd. According to the Douyin platform rules, the act of impersonating the platform's name and using the platform's unauthorized information or using the platform's information is a violation. For the above-mentioned violations of the platform's name, the specific punishment specifications are: the circumstances are average, the cumulative violation points will be 30 points each time; the circumstances are serious, the cumulative violation points will be 60 points each time; the circumstances are particularly serious, the cumulative violation points will be 120 points each time. (Source: E-commerce News)
4. Tmall Supermarket Xinjiang Urban Warehouse and Jitu Express Xinjiang Transfer Center are officially launched
July 4th news, the Urumqi Railway Port Express Qualification Center was put into operation a few days ago, and the Tmall Supermarket Xinjiang Urban Warehouse and Jitu Express Xinjiang Transfer Center located in the center were also officially operated. This means that Tmall Supermarket achieves the same-day delivery of Urumqi City, and 70% of the parcels in Xinjiang can achieve the next day delivery. It is reported that Xinjiang consumers pack the goods on-site after placing an order, which saves at least 4 days of long-distance delivery time compared to the previous delivery from the Northwest Central Warehouse, and the delivery time has been greatly improved. Among them, Urumqi, Changji, Turpan, Yili, Bortala and Karamay achieved the next day's delivery. The Xinjiang urban warehouse of Tmall Supermarket covers an area of about 20,000 square meters, and its service scope covers the entire Xinjiang. The average daily shipment volume can reach more than 20,000 orders. Currently, the goods in the warehouse are mainly daily use department stores, and more than 30,000 kinds of daily necessities such as tissues, grain, oil, rice and flour have been put into the warehouse. (Yibang Power)
5. Tencent acquired short video platform VUE VLOG announced that it had suspended operations for tens of millions of users
According to July 3, a short video platform VUE Vlog, which has more than tens of millions of users, announced through its WeChat official account that it will cease operations and has been removed from major application stores. According to the announcement, starting from July 1, VUE VLOG will stop new user registration and member recharge services, and close some client functions. However, users who have registered can still log in, browse, and download previously uploaded videos. At the same time, for member services that have been recharged but have not expired, users can continue to log in and use until the member service period expires. (interface)
Internet news
6. Gaode Map iOS version update: Added real-time reminder for high fuel consumption
July 3, recently, Gaode Map iOS version released the 11.18.0 version update, with a capacity of 292.4MB installed. The new version can be called a fuel-saving tool. It has added fuel-saving routes, fuel consumption records, and sports upgrades to record sports data in real time. At the same time, when high fuel consumption behavior occurs during driving, the navigation page and voice will send a reminder to assist fuel-saving and remind car owners of high fuel-saving behavior in real time. After the navigation is over, the fuel-saving data of this trip will be displayed in detail, and the fuel-saving board can be used to learn more about the vehicle's recent estimated fuel consumption, and the fuel-saving information can be manually recorded. (E-commerce News)
7. The first day of Shanghai A-level tourist attractions reopened: Online tourism orders increased by more than 320%
On July 4, Shanghai has recently gradually opened museums and art galleries, as well as all types of A-level tourist attractions in the city. According to Meituan data, on July 1, the number of online travel visits in Shanghai increased by more than 150% compared with the same period of the previous week (June 24), and the number of orders increased by more than 320%. Among them, the number of online visits to the exhibition hall increased by more than twice compared with the same period in the previous week, and the number of orders increased by nearly 10 times. The attention of red scenic spots has also rebounded rapidly, and the number of online visits to the Shanghai Songhu Anti-Japanese War Memorial Hall has increased by 6 times compared with the same period in the previous week. (Yibang Power)
Cross-border information
8. Amazon adds "Unsubscribe" button for Prime membership
July 4th news, Amazon recently announced that it will add the function to allow users to easily cancel subscriptions to the "Amazon Prime" service. Last April, the European Consumer Organization, the Norwegian Consumer Commission and the Transatlantic Consumer Dialogue expressed their dissatisfaction with Amazon to the European Commission. They say users must pass layers of obstacles such as complex navigation menus, misrepresented wording and confusing choices to cancel subscriptions to “Amazon Prime”. For this reason, some consumer organizations have also filed lawsuits against Amazon. In response, the European Commission said today that Amazon now allows users to easily unsubscribe from "Amazon Prime" with just a simple "two clicks". (Yibang Power)
9. TikTok e-commerce is revealed to follow Amazon's FBA warehouse to shorten cross-border logistics time
According to the exclusive news on July 1, TikTok e-commerce will follow Amazon's FBA warehouse model and store some of the stable-selling goods to local warehouses in the UK in advance to shorten the cross-border logistics time. TikTok e-commerce is about to launch a warehousing plan called "Aquaman" in the UK market. "Aquaman is the 'king of the sea'." said a person close to TikTok. While promoting overseas stocking warehouses, TikTok e-commerce has also established warehousing centers in China, which will save merchants from shipping to cross-border transshipment points. TikTok official recommends that merchants choose products with order volumes of more than 200 pieces in the past month, unit price exceeds US$2, and strong seasonality and rapid turnover. (E-commerce News)
10. JD.com’s overseas direct purchasing business continues to grow by more than 100%
July 1st news, recently, at the online forum on international trade and consumption trends of imported food and the special invitation and promotion meeting for meat and aquatic products in the food exhibition area of the 5th CIIE, Zhao Yu, general manager of meat, poultry and seafood products of JD Retail Group, was invited to participate in the forum and delivered a keynote speech. According to reports, JD Fresh has formed an overseas direct procurement team since 2016, and has directly established cooperative relationships with upstream partners in the source of production, and overseas direct procurement business continues to maintain year-on-year growth of more than 100%. (E-commerce News)
EN
CN
