#Laogao E-commerce Newsletter# [October 21 E-commerce Evening News Brief]

Evening information: Tmall Double 11 pre-sale for 2 hours: More than 20,000 people place orders for green home appliances; 1688 launches three major plans to upgrade the digital supply chain around "finding a factory"; JD Double 11 pre-sale is launched to start the number of orders within four hours to increase by nearly 40% year-on-year; Amazon India Station Prime membership fee will be increased by 50%; Canadian e-commerce Shopify cooperates with audio streaming media Spotify...

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E-commerce newsletter

1. Tmall Double 11 pre-sale 2 hours: More than 20,000 people place orders for green home appliances

On October 21, the pre-sale of Double 11 was officially launched last night. Within 2 hours, more than 20,000 people placed orders of first-level performance home appliances. If the goods are successfully confirmed, it is expected to reduce carbon emissions by more than 300 tons in total. It is understood that from now on, searching for "green home appliances" on Taobao and Tmall will enter the venue to select nationally certified first-level energy-efficient home appliances. Anyone who purchases the "green home appliance" logo can obtain Ant Forest energy. It is reported that the green home appliance activity is also part of this Double 11 carbon reduction plan. (E-commerce News)

2. 1688 launches three major plans to upgrade the digital supply chain around "finding factories"

According to October 21, 1688 recently launched three major plans around "finding factories": the factory opening eye plan, the industrial e-commerce talent training plan, and the sincerity plan to help factory industry upgrade. According to reports, the "Factory Opening Sky Eye Plan" mainly solves the factory recruitment and order problems, and will meet the needs of various buyers for precise customization and wholesale through digital factory information, consumer demand, market trends, etc. The "Sincerity Plan" is a financial guarantee provided by 1688 Finance to merchants, ensuring that factories and buyers can purchase with peace of mind from three dimensions: transaction guarantee, free credit, and fast turnover. (E-commerce News)

3. Suning.com launches its first live e-commerce supply service platform - Queqiao Alliance

On October 21, Suning.com social e-commerce company recently launched its first live e-commerce supply service platform - Queqiao Alliance, which can provide merchants, MCN institutions and experts with one-stop supply management service tools and multi-business system services. Suning.com said that merchants and expert institutions that settle in before the end of the year can enjoy platform service fees, brand promotion fees and expert pit fees. (E-commerce News)

4. JD.com’s Double 11 pre-sale is launched and the number of users placed within four hours increased by nearly 40% year-on-year

On October 21, after JD.com officially launched the pre-sale event for Double 11 promotion yesterday, the number of users who placed orders for 4 hours in pre-sale increased by nearly 40% year-on-year compared with the first day of pre-sale last year, and the first delivery of hourly purchases took only 10 minutes. Statistics show that consumers aged 18-35 account for more than 70%, and more young groups join the pre-sale activities. Data shows that from 20:00 to 24:00 on October 20, JD Intelligent Customer Service cumulative consultation service volume exceeded 10 million times. A large number of brands started pre-sales at 8:00 pm and quickly broke the pre-sale record of the whole day of the first day of pre-sale last year. (E-commerce News)

Internet news

5. Kuaishou e-commerce merchant exchange and mutual aid platform "Business Friends Circle" is upgraded and launched

According to October 21, the Kuaishou e-commerce merchant exchange and mutual aid platform "Business Friends Circle" has been newly upgraded and launched. It is reported that the upgrade of the "Business Friends Circle" optimized the previous information sector and also provided merchants with a brand new business-friendly exchange and mutual assistance community. Merchants only need to click on the merchant growth logo at the bottom of all applications in the backend of the Kuaishou store seller, and then enter the "Business Friends Circle". Among them, many sectors such as official announcements, function manuals, merchant sharing, etc. can help new and old merchants quickly get started with Kuaishou e-commerce operations. (E-commerce News)

6. Tmall Haofang Double 11 first real estate recovery plan issuance of 10,000 red envelopes

According to October 21, Tmall Haofang recently launched the "Recovery Double 11" plan, which is the first cross-border between real estate and fast-moving consumer goods e-commerce, and it is also the first time that the real estate industry has joined Taobao Interactive City as an industry leader. It is understood that the Tmall Haofang Huihui Double 11 event will be from October 20, 2021 to July 31, 2022. During the event, 10,000 red envelopes will be launched, and users can get up to 18,888 yuan. (E-commerce News)

Cross-border newsletter

7. Amazon India website Prime membership fee will increase by 50%

According to foreign media reports, recently, Amazon announced plans to increase the fees for Amazon Prime members in India by 50%. Amazon said that unexpired Prime members can continue to use the original subscription fee, but they need to renew them at a new price after the expiration date. For users aged 18-24, the price will also be adjusted. Users can get discounted membership prices in Prime Youth offers, and the pricing has not been announced yet. It is understood that Prime members are in high demand in India due to their high cost performance, free delivery services, and the right to access Prime videos and music. (E-commerce News)

8. Dunhuang Network offline SF-European and American CD dedicated line-ZP (P+Special) line

According to October 21, Dunhuang.com recently issued an announcement stating that due to the adjustment and upgrading of online shipping channels, the platform SF-European and American CD dedicated line-ZP line has closed the order entry at 16:00 on October 20, 2021 and will no longer accept new orders. For goods that have been placed in transit before, the warehouse will arrange to enter the warehouse normally after receiving the goods, and will be issued as soon as the line is upgraded. (E-commerce News)

9. Changlu Sales reached a cooperation with Australian e-commerce platform Click Central

On October 21, Changlu Sales recently issued an announcement announcing a cooperation with Australian e-commerce platform Click Central, aiming to help more sellers manage inventory, process orders, list products, market and track advertising activities through Changlu Sales' centralized platform. Through this cooperation, Changlu Sales merchants can contact more than 1.6 million consumers on the Click Central platform and sell on their platform. It is understood that Click Central was launched in Australia in June 2021. The products sold on the platform include beauty and health, clothing, toys and games, home decoration, furniture, electronics and appliances. (E-commerce News)

10. Canadian e-commerce Shopify cooperates with audio streaming media Spotify

October 21st news, according to foreign media reports, Canadian e-commerce Shopify recently announced a cooperation with audio streaming media Spotify. Artists on Spotify can connect to their Shopify store through their personal accounts and sync the Shopify product catalog to Spotify, and users can purchase their products directly on the Spotify page. Currently, each artist can only connect to one Shopify store. In addition, to encourage more artists to register, Shopify offers a 90-day free trial for all first-time Spotify artists. It is understood that the feature is still in the "beta" stage and is currently only open to audiences in Australia, Canada, New Zealand, the United Kingdom and the United States. (E-commerce News)