What problems do we need to overcome if we want to do a good job in Taobao store operation

　　In the Taobao e-commerce tide, many friends who do operations have achieved success in Taobao, so more novice sellers want to succeed in opening a Taobao store! But later I realized that it is very difficult to achieve success, because there are many obstacles to opening a Taobao store now, and whether the store can survive is a problem, let alone success?

　　1. The word "free" does not exist in opening a Taobao store

　　Many people hear that opening a Taobao store is free, so many people choose to open a Taobao store. Even if they fail, they will not lose. On Taobao now, this proposition does not exist. After you open a store, you must first pay a deposit of at least 1,000 yuan; and it is basically impossible to obtain traffic without spending money. In addition to the store's labor costs, express delivery costs, promotion costs and other expenses, it is difficult to maintain the operation of the store without a gross profit margin of more than 50%.

　　2. Taobao stores are constantly being opened with big brands

　　Nowadays, various physical stores and official website brands have also come to Taobao and Tmall to open stores, which poses even greater threat to small and medium-sized sellers. After all, they already have unique brand advantages. As long as they spend some money to promote, they can quickly occupy most of the market; and small and medium-sized sellers are not as good as them in all aspects, so they fail.

　　3. The homogeneity of Taobao stores is very serious

　　Searching for keywords on Taobao and searching for babies, many babies appear in front of you. In addition, Taobao is very homogeneous now, competition among products is getting bigger and bigger, and the competitiveness of small and medium-sized sellers is getting smaller and smaller, which prompts them to fight price wars with big sellers; but if you fight price wars on Taobao now, if you don’t have enough profits, it will be difficult for the store to continue.

　　4. Competition among Taobao store opening platforms intensifies

　　Now not only sellers’ traffic has decreased, but the traffic on Taobao platform is also decreasing. The reason is that other e-commerce platforms are constantly expanding. For example, Pinduoduo has already snatched a lot of Taobao traffic after its establishment in three years; in addition, sellers are constantly entering Taobao, and more and more people are competing for that little traffic. If you are reluctant to spend money to promote, there will naturally be no traffic, no conversion, and you will naturally be eliminated.

　　The above four points are the problems that we may have before operating our stores. For novice sellers, we must first overcome all difficulties in how to succeed, so that we can find a way to success and do a good job in Taobao operation!