What data should be taken to explore hot products?

　　How to mine the data of key products? What should I look at when digging out popular products? In fact, there are several dimensions here. One of them is actually researched, including product positioning, product budget, traffic trends, promotion timing and data tracking. I thought so and did the same.

　　Market research, you need to look at the industry analysis. What we need to look at in the research is to look at from a broad perspective. After reading what you think is more suitable, you must be clear about your abilities and strengths, find your positioning, and you must make a good product budget for your positioning. This is also an Excel table. Everything we talk about will have a report. I think everyone should have this concept and should be a positioning. How much did the peer sell last year, understand what position you want to do, this year you estimate how much you plan to sell, what your advertising budget is, how much your capital investment is, and even if you have to think about whether my warehousing ability is good? If you say you want to sell 3,000 sets, but you only have 1,000 sets of support, then you will die miserably in the end. Sometimes you think this can be solved. I also communicated with my e-commerce friends about something. One of the offline brands in that factory is a relatively large factory. When he was making web products, he said it was no problem, absolutely no problem. Look at how many goods are in my warehouse and so many stores across the country, how could there be any problems? He also thought there was no problem with this, and it soared all the way, and he did a Double Eleven, and then he hung up. Then his shop closed. Because he is powerless, he can't send this out for 20 days or a month.

　　In fact, you should make a good prediction, including your capital investment, and whether you are prepared for this product with sufficient resources? For example, your funds, your warehousing, your personnel, and your team are all ready. Only after everything is ready can we continue to move forward. At this time, the product may be developed and nothing is wrong. Then it can be put on the shelves. After it is put on the shelves, there will be a trend of a new product. This traffic, no matter how good it is, you have your own UV, and then you can place it in the right position to make your own traffic, and then ask the customer service to make a recommendation. You can pay attention to other people's traffic trends, because we are more special and the style is relatively simple, so we only look at the traffic trends alone. If our internal is more complicated, we may have to watch horse racing. Then go to observe and use some paid means to attract traffic. In short, we just look at this trend and then choose a very good promotion opportunity.

　　I think a promotion timing is very important, and there is no fixed pattern. As long as you update data every day, you will provide a way of thinking and the ability to make accurate judgments. This involves one of the few keywords I just mentioned is to take advantage of the situation. In this link, you rely on traffic to search for some transactions in the early stage. Gradually, you may cooperate with some of your promotions in the medium term, or through some better opportunities such as Taobao promotions or year-end promotions. If the market does not have such a trend, you can also consider relying on some small trends. What is small? For example, if this category grows instantly, this may be an important opportunity for your product to increase promotion, and this is a grasp of the timing. Moreover, promotion must be done at a speed of lightning speed. I mentioned earlier that the most feared thing is to fight an anxious battle, just like a fight. If you hit the other party with one punch, then you didn't hit a single punch. If you hit me and I hit you, both of you might fall down in an hour. So you just need to find the best time to end the battle. After promotion, it is data.

　　A tracking keeps feedback, such as the express train , or whether this product is really good to set up. When we are selling hits, we have changed the photo several times, and we will reshoot it. It means that we find that it is not good based on the data, and then we make adjustments in the middle, including descriptions, etc. This is data tracking. This is what I mentioned just now. Use the Rubik's Cube to observe product dynamics. This can actually be viewed by day and found the best time to promote it. We usually look at some very subtle things. Later, we will see what is soaring the fastest, and then we will catch a subdivided thing, our title, or other, what can be divided into categories, and then make something unique, which involves a positioning issue. This is a price positioning. In fact, if you carefully analyze the entire Tmall or Taobao trend, there are a very obvious change. In the past, there are very few high-end things, but now there are very many high-end things. He can't say anything above 1,000. The unit price cost of this is more than 100 yuan, which is impossible offline, let alone online. If you look carefully back, you will find a very interesting phenomenon. If you are doing a big business, you must combine brand and marketing.

　　If you want to live a dull life, you can choose to sell only 50 tickets a day, which costs 300 yuan per ticket. There are many categories, this is the data analysis of an important product . We can see the gross profit margin of peers' prices and profits. You can even see that I included the packaging costs, advertising costs and financial costs of express delivery packages, and finally came up with a profit, not net profit, which is also gross profit. Because you also have to calculate salary, venue, rent and some extras, and you may not expect that there may be some more. This is a data analysis of a key product. Then my name is traffic diversion. The three most important data mining are direct trains, drilling exhibitions, and Taobao. The mining of drainage data needs to be very detailed, and it requires a lot of tools. Although it is already very good and intelligent now, we still need to down the data and then do a detailed analysis and judgment.

　　For example, this one can see the clicks spent on each product, the daily transaction amount, the three-day transaction amount, and the baby's views. We will have this topic on data operation on the same day. You can see that these two diamond exhibitions are very creative, and we can even find that different materials may bring different click rates. You may know that different materials will have different roi, not everyone knows them. As long as you subdivide your research, you will find very detailed things. In fact, our report is much more complicated than this. We will also subdivide it and summarize it. You will summarize it regularly, and our team will share it again. Then we will tell you a case. The data operation of hot products is to talk about this thing more specifically. We can see from the data of the hot products last year. From October 1st, 2012, our traffic was only about 1,000, and it was slowly growing. In the later stage, it was 11,000, and then it was very stable and it was a very good state.

　　You can see that when my traffic is combined with this product, the conversion rate of our team should be very high. At that time, in order to do a stress test, we saw how much shipping traffic we could receive, the two logics combined with each other, my traffic volume decreased because there was enough support. In this state, you can finally see that the average daily visits in that month were only 27,000 visitors, and we achieved stability in this month.

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