#Laogao E-commerce Newsletter# [May 18 E-commerce Evening News Brief]

      Qichacha: There are 28,200 cross-border e-commerce-related companies in my country; Report: The cumulative live broadcast anchor accounts in my country exceeded 130 million; Taobao launched the merchant free equity center for the first time; Report: my country's e-commerce live broadcast market size reached 961 billion yuan in 2020; eBay released the "Big Goods and High Goods Plan"...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Report: my country's e-commerce live broadcast market scale reached 961 billion yuan in 2020

      According to the news on May 18, the "2021 China Video E-commerce Research Report" released by Internet celebrities today shows that after multiple estimates, in 2020, the scale of my country's e-commerce live broadcast market reached 961 billion yuan, and the user scale of the live broadcast industry was 617 million yuan. The entire domestic e-commerce live broadcast market structure has shown a situation of multi-polar development such as Diantao, Douyin and Kuaishou, Mogujie, Pinduoduo, Xiaohongshu, JD.com, and Video Account. In terms of anchors, in 2020, the total GMV of top 30 anchors on the three platforms (Taobao Live, Douyin, and Kuaishou) was 117.53 billion yuan. The highest annual sales were Taobao "Viya Viya", which sold 31.09 billion yuan in goods throughout the year; followed by Taobao "Li Jiaqi Austin", which sold 21.861 billion yuan in goods. (E-commerce News)

2. Taobao launches the free merchant rights center for the first time

      On May 18, it was learned from the 2021 Taobao Merchant Conference that Taobao launched its merchant growth hierarchical plan today, mainly involving three changes. First, Taobao integrates resources from Cainiao Logistics, Ant Merchant Bank, Merchant Service Market, Taobao University and other parties, and launches the merchant free equity center for the first time; second, equity matches the merchant's growth level, and the more rights and interests are upgraded, the more rights and interests are; third, official advanced strategies and equity incentives are equally important, and small and medium-sized merchants will benefit more. (E-commerce News)

3. Sanxingdui Museum officially announced that it will be launched in Tmall, Tmall 618.

      On May 18, today is World Museum Day. Sanxingdui Museum officially announced its entry into Tmall and has launched more than 40 new cultural and creative products in its official flagship store. In addition, during this year's Tmall 618, Sanxingdui will also launch a new product - an archaeological blind box with real soil. According to official reports, as of now, nearly 100 museums and art museums have settled on Tmall, including the Palace Museum, the National Museum of China, the Dunhuang Museum, the Potala Palace, the Louvre, the British Museum, etc. (Tianxia Online Business)

4. Report: The total number of live broadcast anchor accounts in my country exceeds 130 million

      According to May 18, today, the Internet Performance (Live Broadcast) Branch of the China Performance Industry Association released the "2020 China Online Performance (Live Broadcast) Industry Development Report". The report shows that in terms of anchor groups, as of the end of 2020, the cumulative anchor accounts of my country's online performance (live broadcast) industry exceeded 130 million (according to data summarized by 23 platforms), of which the average daily peak of new anchors was 43,000. In terms of live broadcast users, the number of online live broadcast users reached 617 million in 2020, accounting for 62.4% of the total number of Chinese netizens. In 2020, the market size of my country's online performance (live broadcast) industry reached 193.03 billion yuan. From the perspective of revenue model, rewards are the main source of revenue for live broadcast platforms and anchors. (Yibang Power)

5. Perfect Diary X Douyin Super Daily Battle Report: The total exposure of the event reached 550 million

      According to May 18, from May 9 to May 15, Perfect Diary and Douyin Super Product Day jointly created the "Case See You Want to See You" event, which reached the brand's target consumers through long-distance couple short videos, Douyin Challenge, and super-head experts. On May 14th, the official flagship store of Perfect Diary TikTok created the highest GMV broadcast in the history of the store. Data shows that from May 9 to May 16, the total exposure of the event reached 550 million, and the search for "Perfect Diary" increased by 167% month-on-month, and the brand increased its fans by more than 180,000, a month-on-month increase of 243%. (Yibang Power)

Internet news

6. Hillhouse announced the first quarter US stock holding data: the top ten heavy positions include Pinduoduo and JD.com

      On May 18, Hillhouse's U.S. stock holdings data for the first quarter of 2021 released by the Securities and Exchange Commission (SEC) showed that in the first quarter of this year, Hillhouse's secondary market team increased its investment in Chinese stocks. In terms of market value of holdings, Chinese stocks account for more than 60%; among the top ten heavily held shares, Chinese stocks include BeiGene, Pinduoduo, iQiyi, JD.com, Taibang Pharmaceuticals, and Tianjing Bio. In the first quarter, among Hillhouse's 91 holdings, 11 new and increased Chinese stocks, including Beike, Huazhu, NetEase and other Chinese stocks. (E-commerce News)

Cross-border newsletter

7. eBay releases "Big, heavy goods and high-quality products plan"

      On May 18, today, the first China (Ningbo) Export Cross-border E-commerce Expo and China (Zhejiang) Home Furnishing Cross-border E-commerce Expo were held. At the meeting, eBay released the "Big Goods and Heavy Goods and Goods Plan", providing multi-level support plans for cross-border overseas travel of large and heavy goods, from logistics, product selection, traffic to operations. Among them, in order to reduce the actual operation difficulty of sellers, recently, eBay has further simplified the service standards and evaluation methods for large and heavy goods in overseas warehouses; for large and heavy goods products, eBay provides sellers with platform data support and traffic support. (Sina Finance)

8. Qichacha: There are 28,200 cross-border e-commerce related companies in my country

      According to reports on May 18, Qichacha data shows that there are currently 28,200 cross-border e-commerce-related companies in my country. In 2020, a total of 56 financing incidents occurred in cross-border e-commerce projects, with a total disclosed financing amount of 18.6 billion yuan.

      Judging from the number and amount of financing events, in the past ten years since 2011, a total of 1,048 financing events have occurred in cross-border e-commerce projects, with a total disclosed financing amount of 127.674 billion yuan. Among them, the number of financing events grew rapidly in 2015 and 2016, with 239 financing events and 268 respectively. 2019 was the highest total financing amount in the past decade, with a total of 47.728 billion yuan. That year, Koala Hai Purchase was acquired by Alibaba, with a total amount of RMB 13.23 billion, the highest single financing of that year.

      Judging from the financing rounds, there have been 802 early financings for cross-border e-commerce projects in the past decade, accounting for 73% of the total financing, including 363, 329 and 110 respectively. In addition, there are 45 rounds of C, D rounds of cross-border e-commerce projects, New Third Board, Mergers and Acquisitions, Targeted IPOs, and IPOs, respectively. (E-commerce News)

9. Shopee Malaysian site launches Economy Delivery channel

      On May 18, Shopee recently announced that in order to better serve Shopee cross-border sellers and enhance the competitiveness of products, Shopee Malaysian site has launched the Economy Delivery channel.

      The announcement shows that buyers of the ordinary channel of the Malaysian site EconomyDelivery pay the same freight as those of the heavy goods channel, and the fixed freight in the destination KV area is 0 Malaysian ringgit (MYR); the fixed freight in the destination NON KV area is 0.5 Malaysian ringgit.

      In terms of the seller's freight payment, in the ordinary channel of the Malaysian site EcomyDelivery (according to the actual number of packages to warehouses), the first weight of the destination Area A-KV and Area A-Non KV are both 0.01KG, and the renewal units are both 0.01KG, and the price of each renewal unit is 0.15 Malaysian ringgit, with a time limit of 20-35 days.

      However, the first price of Destination Area A-KV is 0.15 Malaysian ringgit, while the first price of Destination Area A-NonKV is 0.65 Malaysian ringgit.

      At the same time, sellers of the Malaysian site EcomyDelivery heavy goods channel pay freight differently than those of the ordinary channel. The primary weights of the heavy cargo channel destinations, Area A-KV and Area A-NonKV are both 0.1KG, and the renewal units are both 0.1KG. The price for each renewal unit is 1.1KG, and the aging is 20-35 days. In terms of first-price, the destination area A-KV is 2.1 Malaysian ringgit, while the area A-Non KV is 2.6 Malaysian ringgit. (E-commerce News)

10. Korean e-commerce platform Coupang launches "Global Shopping Festival" event

      According to May 18, South Korean e-commerce platform Coupang recently announced that a three-day "Global Shopping Festival" event will be held from May 17 to May 19. In this event, products imported directly from overseas direct mail and Coupang enjoy a maximum discount of 40%.

      The platform introduces that this global shopping festival event divides products by theme. In the theme products of "Midsummer Carnival Preheat", consumers can purchase specially discounted home sports items, protein supplements and other healthy foods. Among the "Trendy Picnic" themed products, consumers can purchase selected products such as small home appliances, snacks and beverages.

      During the promotion period, when consumers purchase Rocket direct mail products exceeding 75,000 won, the platform will give coupons with a maximum face value of 10,000 won. In addition, even if you only buy one item, Coupang WOW members can enjoy free delivery. The delivery time of Coupang Rocket Direct Mail Service is 3-4 days on average, and express delivery can be received within 7-10 days in remote areas.

      It is understood that Coupang was established in 2010 and provides same-day delivery and early morning delivery services for food and general goods, Couang Eats takeaway services, Couang Play video playback services, etc.

In March this year, the platform announced the expansion of overseas direct purchase services, and its Rocket Delivery subsidiary Jikgu opened its Chinese business to provide fast international delivery. It is worth mentioning that Coupang is still recruiting supplier partners for direct purchase business in China. (Sina Finance)