AR real-life red envelopes are here, teach you the new way to play Alipay red envelopes during the 2017 Spring Festival

      #Laogao E-commerce Online Information# On December 21, Alipay officially announced the gameplay of "AR real-life red envelope". AR real-life red envelopes bring new red envelope experience to the public. This is based on the "LBS + AR + red envelope". When users want to grab red envelopes or send red envelopes, they need to meet the conditions of AR real-life scanning and geographical location. This gameplay not only has the form of red envelopes, but also adds fun and interactiveness. This gameplay can promote offline communication between users. Not only that, merchants can also use AR real-life red envelopes to interact with users at this special time point of the Spring Festival.

　　AR red envelopes allow users to interact online not always with their mobile phones. The combination of online and offline can increase fun. During the Spring Festival, if AR real-life red envelopes are sent, users can have a lot of offline communication opportunities during the process of hiding red envelopes and finding red envelopes. Previously, Alipay launched password red envelopes, and users can grab the corresponding red envelopes by entering the password. Passwords can be understood as clues to red envelopes, and the rules of AR real-life red envelopes are similar. The difference is that the clues for receiving AR real-life red envelopes are "clue pictures + positioning". Specifically, users can click "Red Envelope" on Alipay, select "AR Real-life Red Envelope", and then select "Hidden Red Envelope". After the user sets the location information, clue map, recipient, etc., an AR Real-life Red Envelope is generated. After that, the clue picture will be sent to friends through social platforms such as Alipay, WeChat, QQ, etc., and they will be invited to collect it.

　　There are two conditions for receiving AR red envelopes: 1. It must be within 500 meters of the red envelope; 2. After finding the object in the clue picture, open Alipay and scan. In addition to obtaining direct clues from relatives and friends, users can also see red envelopes issued by other users and merchants on the red envelope map. If the recipient of the red envelope is "anyone", the user can find and receive the red envelope according to the clue map and geographical location prompts.

　　As a tool, users can choose to use it in various scenarios such as annual meetings and class reunions to create a happy game atmosphere for various scenarios. For example, if you are worried about being late for the party, organizers can set up AR red envelopes at the door of the party location, and those who arrive early can get the red envelopes.

　　The in-depth interaction of AR red envelopes and the combination of online and offline can also promote interaction between merchants and users. Merchants can give back to users in the form of AR real-life red envelopes, and at the same time attract traffic to offline stores and increase users' sense of participation. For example, an offline restaurant can set up an AR real-life red envelope, set the positioning at the store entrance, and use the store logo as a clue map to attract users to participate.

　　The prosperous Chinese New Year is indispensable, and the sending and receiving red envelopes are indispensable. Alipay’s new AR red envelopes, combined with the 'reunion' and 'happiness' that Coca-Cola hopes to convey, can resonate with Chinese consumers with the unique year scene, and also wish consumers good luck with red envelopes in the New Year." It is understood that based on the Ant Financial Open Platform, Alipay will open the ability to customize AR real-life red envelopes to all brand merchants in the future. Merchants can customize their AR brand themes, contents, and interaction methods according to their brand characteristics. Linglong, the head of Alipay AR real-life red envelope products, said, "The users and merchants have a very big brainstorm, and there are many interesting personalized services in place. For merchants, AR real-life red envelopes have natural offline traffic advantages. We are looking forward to this interesting and fun way to help merchants better give back to users. For users, AR real-life red envelopes can allow everyone to play with different red envelopes, such as a big family gathering together during the Chinese New Year, hiding a red envelope at home for relatives and friends to search for treasures and share happiness. ”

　　We know that during the Spring Festival in previous years, the "red envelope war" was indispensable on various Internet platforms. This is not only to adjust the festive atmosphere, but also to promote our own companies. In response, Linglong said, "There is no red envelope war this year, and Alipay has no indicators to drive business. All our goals are to give back to users at any time like the Spring Festival. Through Alipay red envelopes, people can have more interactions with people, and add more New Year atmosphere, happiness and positive energy to the Spring Festival." I believe that this year's AR red envelopes will bring you different New Year fun.

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