For Taobao sellers, of course, the more accurate the traffic, the better. We say that precise customer groups include men, women, and unknown. Generally, we can set up groups such as men and women to place them to see their performance and to adjust them without selecting gender. After the release period, we can get the gender that suits our population. Of course, some categories are obviously male and female, so this step can be omitted if they have clear scores.
When we communicate with our customers, we can randomly ask about our age, work, and consumption levels. After daily accumulation, it is easier to grasp the considerable situation of our customers and can also be used in our own stores. Big data is relatively general after all, and we need to verify it. It is also necessary to combine the store crowd portraits to match data and refer to the delivery of the crowd through the express train.
For consumer groups, we compare the number of people with different consumption levels with our average customer price, so as to choose what suits us, from the single consumption level to the monthly consumption level, these investments are also a relatively intuitive delivery method, and they are also places with a relatively high click conversion rate in crowd delivery. However, the population coverage is generally relatively small, and the population in these places can be more refined and decomposed.
These people are willing to spend this money and buy these goods. In other words, they think that this product is worth the price. I accept it in my heart, and the transaction rate is relatively high.
Let’s make a brief explanation of the consumption scenario. This group of people has only recently been newly launched, probably in mid-November 2017. The previous time stopped for a while and there was no more weather crowds. Now we are back. The weather is more suitable for the characteristics of the people, such as umbrellas, cold protection, protective equipment and other products. Thickened clothing is generally more suitable. Everyone generally has the same feeling when it is cold. If it is hot, some people are not afraid, and some people are afraid.
After testing, the premium does not need to be too high. The weather itself changes immutable, and the premium level is as long as it is reasonable. Adjust according to roi.
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