How to operate the wireless traffic on the drilling exhibition

　　In actual operation of the store, many things are interconnected. Different operations can be performed simultaneously rather than separately. Since you want to attract traffic through drilling and development, in addition to being willing to spend money, you also need to invest in the right place and make reasonable placement, so that the penny you spend can be used as someone else’s 1 yuan.

　　The diamond exhibition is quite expensive, and everyone knows that the traffic of the diamond exhibition is very high. Therefore, it is necessary to use the large traffic of diamond exhibitions to test models. Test the model in a short time. At the same time, it can also lay the foundation for the next step of operation.

　　The advantage of diamond exhibition and testing is that pictures and copywriting are the priority. Because the diamond exhibition only displays pictures, no other content. Therefore, due to other factors, the click-through rate and conversion rate are the most direct and true!

　　Usually when building a store, the product situation varies according to the store. We need to optimize the store and have the right style to operate. Whether the style is OK or not, you need to test the model. Diamond exhibition is one of the commonly used test methods. I will share the operation skills of doing Taobao traffic and it is related to diamond exhibitions. Just watch me share it!

　　In short, what I want to tell you here is that when you are developing creative ideas, you can emphasize anything and show the most attractive side of your product through pictures and copywriting. However, the products I want to promote are new products. Baby’s price is very high and the sales volume is not much, and these will not be directly displayed. In this way, you can get the click traffic of the diamond exhibition well-known. Whether you can collect it in the later stage and convert it directly is another question.

　　Notes on drilling and testing models:

　　·When bidding, lower the price first, gradually increase the price, see the display volume, spend data feedback, and find a reasonable price

　　·When presenting, the focus is on the target of interest. Now the drilling operation is more in line with the crowd label and will play a greater role in the later stage. Therefore, it can well identify the people, all merchants with relevant needs, the scope is relatively large, and you can obtain good data references

　　·Refer to the number of clicks, collect the best products, and use them as the main recommendation

　　·The resource locations are placed, and there are many display locations for the diamond exhibition. Different locations and different clicks, please pay attention to the choice of

　　·Diamond exhibition requires creativity, and creativity is withdrawn through pictures

　　·There should be a quantification and a variable when making a graph. Only by changing the copywriting remains unchanged, changing different subjects (styles) and vice versa can we better find the best matching method!

　　Initial tag, if you want to promote a product, the most worrying thing is that there is no traffic. Especially for new stores, why there is no traffic. Because the search system cannot capture your product well and push it to the right buyer to see. The same is true for new works in old stores. Why do stores with traffic and stores with old customers easily promote new products? This is all related to the store’s label and product label!

　　So when the product was first launched, you need to do your baby's title, PC subtitle, product attribute description, and detailed copywriting. For example: The products are middle-aged and elderly women's clothing and sweaters. So what is the range of middle-aged and elderly people 40-50 or 50-60? In this age group, different age attributes have different demands for products. Then what you have to do is to accurately define the label of your product. In the attribute description, the age limit must be between 40-50, not 40-60. In this way, the search system will easily identify your product attributes, make corresponding recommendations, and then the data dimensions such as clicks will be weighted. Mom's outfit and grandma's outfit are different among different buyer levels!

　　Therefore, when the product is launched, you must accurately locate the product population, and then cooperate with the corresponding search population. Only by matching the two can the product be displayed optimally. So note that it is not that you have to follow the search crowd, but that if you position the product crowd, the search crowd will naturally come.

　　When building this store, I used diamond exhibitions. Because the product selling points are good, I directly used high-quality diamond exhibitions to attract traffic, and in a short time, I obtained a large amount of traffic and strengthened the store’s label!

　　Where does Taobao traffic come from? Where does Taobao search traffic come from? Where does Taobao traffic come from? Where does Taobao traffic come from? Now when building a store, you cannot ignore the store labels, product labels, and crowd labels. Take a look at the traffic portal on Taobao’s homepage by yourself, and the products displayed are all labeled display results.

　　The role of drilling exhibition is to define the crowd and place your products in the right position. On the one hand, it strengthens product labels through drilling exhibitions, and on the other hand, it is to increase the baby's label search weight through data dimensions generated by a large amount of traffic in a short period of time.

　　The data dimension is mentioned here, and it can also be said to be the value of the pit. Because Taobao determines whether your product is worth further promotion, it depends on these to support you. Your product has occupied a certain pit. The exposure, clicks, clicks, conversion rate, and pit output value of this pit are used to determine your baby's multi-angle data dimensions.

　　Through Taobao pit algorithm, where your baby goes, it is decided by this.

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