#Laogao E-commerce Newsletter# [E-commerce Morning News on September 18]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on September 18] Tmall Double 11 investment promotion rules are released; JD Home Appliances: In 2020, it will focus on emerging TVs such as large screens, education, and games; Kuaishou E-commerce School officially launched and cultivated compound e-commerce talents; Cainiao Station tested the new "Intellect" function, so that consumers have the right to choose express delivery; Lei Jun: Xiaomi Beijing Smart Factory will be built in the second phase, and 100 people will achieve an output value of 60 billion...

　　E-commerce newsletter

　　1. Tmall Double 11 investment promotion rules are released

　　On September 17, Tmall opened the 2020 Double 11 investment portal. At the same time, Alibaba Group waiter interpreted the first release of the Tmall Double 11 investment promotion rules and guarantees that have just left the street at the official service live broadcast of "Ali Merchant Zero Distance".

　　The overall rhythm of merchant registration this year starts from September 17 to September 24. The overall rhythm includes different periods of pre-sale and spot stock, which correspond to two event times, and also two registration times.

　　Regarding investment requirements, Tmall not only looks at illegal points deductions, activity and comprehensive ranking indicators, but also examines the merchant’s basic service points. On this basis, event merchants must set up cross-store discount coupons of 300-40.

　　In terms of product prices, considering the consumer's sense, the price of the Double 11 commodity activity must be absolutely attractive and provide consumers with "full-process price insurance" services. If you buy it during the insured period, you can apply for a make-up.

　　This year's Tmall Double 11 delivery rules highlight the requirements of fast and accurate: the goods paid from November 1 to 3 are shipped within 48 hours, and the logistics information will be updated to the system within 24 hours after collection. (Europe)

　　2. The transaction scale of Tmall Supermarket "Meow Star Selection" increased by nearly 100% year-on-year

　　On September 17, Yiou learned that as of August this year, the transaction scale of Tmall Supermarket "Meow Star Selection" has increased by nearly 100% year-on-year.

　　"Meow Star Selection" is a digital product supply chain and omni-channel consumer operation solution launched by Tmall Supermarket. While helping new brands accelerate omni-channel layout, it helps offline supermarkets introduce more new products and improve consumers' purchasing experience. (Europe)

　　3. JD Home Appliances: In 2020, it will focus on emerging TVs such as large screens, education, and games.

　　On September 17, JD Home Appliances announced at the "Reconstructing the Value of TV" Summit that it will focus on emerging TVs such as large screens, education, and games in 2020. It is worth mentioning that at the same time as the summit was held, JD.com 919 JD.com TV and Video Super Category Day will also be launched simultaneously. On September 19, JD.com will join Hisense, Skyworth, Sony, TCL and other brands to launch a 55-inch academic TV with as low as 1,299 yuan, a 65-inch TV with as low as 2,299 yuan, and 919 yuan to compete for TVs, and enjoy a maximum of 24 interest-free periods and other discount benefits. (E-commerce News)

　　4. Kuaishou E-commerce School officially launched and cultivated compound e-commerce talents

　　On September 17, the E-commerce News learned that Kuaishou E-commerce School was officially launched recently, aiming to solve the current training problems of live e-commerce industry. As a comprehensive live e-commerce education platform under Kuaishou, Kuaishou E-commerce Academy will cultivate compound e-commerce talents and promote the rapid development of e-commerce.

　　At present, Kuaishou E-commerce College, together with the live broadcast training institution of the Internet Celebrity Business School, will launch the "7-day Zero-Breaking Training Camp". The content of the first course will be explained from three perspectives: people, goods and venues, helping merchants understand the trends of live broadcast e-commerce, integrate the supply chain, and make good live broadcast planning. (E-commerce News)

　　5. Cainiao Station tests the new function of "Insin Selection" to give consumers the right to choose express delivery information

　　According to September 18, in order to solve the stubborn problem of couriers putting parcels in collection points without permission, Cainiao Station recently launched new functional tests in some areas of Shanghai. Consumers can choose whether to store the parcels for free before delivery.

　　After this new function is launched, when the consumer's parcel is shipped by the merchant, before the courier delivers it, consumers can choose on the "View Logistics" page whether to store it for free or deliver it to the door, so that consumers can choose whether to know the parcel. (Titanium Media)

　　Internet news

　　6. Lei Jun: Xiaomi's Beijing Smart Factory will be built in the second phase, with 100 people achieving a output value of 60 billion yuan

　　At the main forum of the 2020 Zhongguancun Forum held today, Lei Jun revealed that Xiaomi’s high-end mobile phone smart factory in Beijing Economic and Technological Development Zone is currently planning the second phase. After the factory is completed and put into production, a factory may have only 100 people, and an annual output value of 60 to 70 billion yuan will be achieved. Enter the field of industrial manufacturing and promote the large-scale reduction of factory equipment and production scale. (Europe)

　　7. Facebook releases new internal communication regulations for employees to provide more protection for underrepresented employees

　　On Thursday, Facebook CEO Zuckerberg outlined a new set of principles to employees to guide debates and conversations within the company's internal social network Workplace. Zuckerberg said that under the new principles, Facebook will ensure that all employees feel support at work, especially the company’s black community, strengthen the company’s anti-harassment policy and give more protection to underrepresented employees. (Zhitong Finance)

　　8. Ziroom responds that the formaldehyde exceeds the standard: It is the original finely decorated house and is negotiating compensation with the tenant.

　　On September 17, recently, some media reported on the incident of Ms. Chen, who rented a house in Ziroom in Nanjing, who was paid for rent for only 3 days after renting a house in Ziroom in Nanjing. The person in charge of Nanjing Ziru said that the houses in the incident were originally decorated and not decorated by Nanjing Ziru. Although the property is not a company decoration, the compensation plan reported by the media in the early stage does not meet the company's regulations and the value of customer first. We will further verify the product quality and sincerely communicate with the tenant to make reasonable solutions. (Titanium Media)

　　9. Global TWS headphone market in 2020Q2: Apple is the first, but its share has dropped to 35%.

　　September 17th news, recently, market research agency Counterpoint Research released the "2020 Q2 Global True Wireless Headphone Market Tracking Report". The report shows that although Apple still ranks first in the true wireless Bluetooth headset (TWS headset) market in the second quarter of this year, its share has dropped to 35%. You should know that in the fourth quarter of 2018, Apple AirPods accounted for 60% of the market share of TWS headsets. (Titanium Media)

　　Cross-border newsletter

　　10. Shopify and Luban Cross-border Connect officially become official partners

　　On September 17, Shopify recently became an official in-depth partner with Luban Cross-border Connect. Customers can apply for Shopify's website building service in the Luban Cross-border Pass. This feature is available for free for a limited time and ends on October 31, 2020. (Hugo)

 Click to register < a> Apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join! < a>

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