Yazun Shares FQA—Promotional Network

　　Q : I am a woman's clothing. Tmall's search engine is very detailed. Will customers search through a QR code be considered by Tmall to come in through one channel, rather than searching through one word.

　　Yazun: Can you tell me the reverse reasoning? The QR code mentioned by this classmate came into our store. The words were a little more serious and might be reduced. Search engines would think it was a downgrade. If it was downgraded so easily, then just use it to get your peers. Search engines dare not do this. For example, some students often ask some technical questions. Have you ever considered that this thing is not used on yourself but on your peers. If it can downgrade power, wouldn’t the market be in chaos? This is a technical reverse reasoning. From the perspective of a technician and from the perspective of a seller, I must be a little scared. Such a stable method.

　　Q : For low-priced merchants, can they create brands?

　　Yazun: Can Xiaomi make a brand? Xiaomi is now positioned. When you talk about the theory of positioning, the first customization is Xiaomi, but you know what Xiaomi defines. It is not a mobile phone, but three words, cost-effective.

　　Q: I am a shoemaker , how to build a good brand ?

　　Yazun: I use my own brand case to tell you that the Sole brand in the early days only made one chair, just the chair just now. Later, I thought that making chairs was too small, and then I decentralized them and I made folding furniture. Then my range will be larger at this time. You just said that I hope I will give you a title. It depends on how big the thing you hope you will do. If you want to be the top skates, then you can just position the skates directly. Your specialist is positioning skates experts, and we are also from local. Suppose you want to position a bigger position. For example, according to the case of the young specialist, the expansion of skates into children's smart toys is also OK, it depends on how big you do. Even if I give you the matching skates, you can only make skates in your life. That is your company's strategy, not just what I said to change your company's strategy.

　　G: Our product is wine. Because we invested in the national brand plan and invested more than 200 million yuan, our products immediately raised the price online first. The original Hakka price rose by 200 yuan to more than 300 yuan, but we can't raise it now. Now the dealers have goods, which makes our store very uncomfortable now. Please give me some advice.

　　Yazun: There are many e-commerce general managers, person in charge, or boss in the national brand plan. It is really difficult for the country to invest in this brand. It has spent a lot of money, resulting in the increase in the average customer price of many products. But in this case, if the cost increases, it is particularly difficult because this thing is controlled by the brand. What I just said was that I am a brand myself, I have the final say, I have the final say, I have the final say, everyone searches for wine, this is very difficult. The brand wants to raise prices, but the purchase price increases. If you want to expand, it is really difficult because the brand has the final say. We just talked about brand strategy, hoping that when the e-commerce present is in such a good era, when building the entire market through Taobao brands, we should not abandon one point and create a brand by ourselves, because there is really nothing we can do about this point.

　　Q: I am the founder of the brand of Champion Xiaoxiong. I mainly make schoolbags. Now I leave it to my daughter and others to manage. There is a problem now. My schoolbag is currently in the domestic industry, no matter in terms of fashion styles, and from the performance, I am very proud of this champion Xiaoxiong schoolbag. I just want to ask a designer to design it for the sake of it.

　　But the things I made by my colleagues now are not as good-looking as I am, and the prices are cheaper, but they sell better than me . If this peer makes the styles and quality, I have nothing to say. The problem is that now it is cheap, the quality is not very good, and the style is not very good. I don’t agree with the good sales. How can I solve this problem?

　　Yazun: Let me explain to you that this is a case that is obviously attacked by the market. He is a brand that is similar to Taobao brand competition. In fact, this case is very real. Everyone will encounter such a problem, not only you. We want to say how they do the real brands that can be called top in the industry in such a business society. They really consider who I must sell on Tmall brands better. They are talking about their channels. Because your profit is higher than them, the profit you have vacant can be given to the channel dealer. Have you ever thought that Tmall is doing well, we can layout more physical stores, more supermarkets, and schoolbags. Many people are playing in WeChat business, which are your channels. Now, don’t consider whether the Tmall sells 3,000 less than others, but I should want to have a more complete channel than all competitors. We say that if you want to buy Coca-Cola, you can buy anywhere. If you want to buy this school, I just want to have a store next to the school. We should consider this because your profit itself is better than others. If you give channels, the gap we have for competitors is not in e-commerce, but in publicity, and in brand. If we have physical stores in every place, we can sell them, and we can pay more attention to the sales of physical stores.

　　We talk about sales. Since you have good products, you should consider that our channels should be based on sea, land and air, not just e-commerce.

　　Yazun: We have many channels, and entities can get more than others, and we can also play with WeChat business. If you only fight with Tmall, you will become an attacker, not a guardian.