Evening News: "#Laogao E-commerce Newsletter# [May 11 E-commerce Morning News]" Tmall lowered the logistics and warehousing service fee of home appliances, partly reduced by more than 10%; Alibaba is at the top of the brand value list of Chinese listed companies in 2021; Taobao products are entering the WeChat mini program for the first time, and it is being tested for "relatives and friends to save money"; Tencent aims at the sinking market and launches the "Dianduoduo" App; eBay Japan: The growth rate of transaction card categories in the first quarter is as high as 833%...

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E-commerce newsletter

1. Tmall lowers the logistics and warehousing service fee for home appliances by more than 10%.

      According to May 10, Tmall recently reduced the logistics service fee for 3W warehouses for large-scale appliances such as air conditioners, refrigerators, washing machines, etc., and the price reduction rate for some sub-categories exceeded 10%.

      The general reduction plan is specifically: the "basic service fee" for more than 95% of the product sub-category has achieved general reduction, and some commodity categories have decreased by more than 10%. For example, the deduction for basic service fees for gas water heater products has been reduced from 4.0% to 3.5%, a decrease of up to 12.5%.

      In terms of storage fees, it provides a longer period of storage fee-free period for large-scale stockings. The turnover of free warehouse rent within 90 days has increased from 2 months to 6 months, and the daily turnover gradient of free storage fees has also been relaxed from 45 days to 60 days, providing new products with 2 natural months of free storage fees.

      In terms of trunk line allocation fees, different discounts are provided, and there are also subsidies for direct access to the trunk line in front warehouses.

      According to public information, Tmall has launched more than 10 cost reduction measures to help platform merchants achieve more certain growth. It is reported that a series of measures including advance deposit, "traffic scattered" business consultant, "category compass" from payment to free, and the addition of a new Tmall trial operation period have been implemented one after another. (Yibang Power)

2. Alibaba is at the top of the 2021 Chinese listed company brand value list

      On May 10, the 2021 China Listed Company Brand Value List Press Conference was held in Beijing this afternoon. The theme of this press conference is "China Brand National Business Card". The list data shows that the overall brand value of the top 100 listed companies in the 2021 China 2021 was 14653.6 billion yuan, an increase of 2102.3 billion yuan over the previous year, an increase of 16.7%. Alibaba and Tencent Holdings ranked first and second. According to statistics, there are 6 companies with a year-on-year increase of more than 50% (inclusive) among the top 100 brands, namely Alibaba, JD.com, Wuliangye, Xiaomi Group, SF Holdings, and OCT A. Among them, the largest increase was JD.com, which ranked fifth, with 86.7%. (E-commerce News)

3. Meituan adjusts delivery commissions: billed by distance, price, and time period

      According to May 11, Meituan recently adjusted its delivery rules, refining the original fulfillment service fee into three parts: distance, price, and time period, and charging according to the distance and price, similar to metering for taxi, while the original fulfillment service fee is fixed. It is reported that the rules will be implemented in all direct cities of Meituan Takeout starting from May 1. A Meituan operator service provider revealed that in August last year, Meituan began piloting new rules in 17 direct-operated cities. As of press time, Meituan has not responded to this. (Yibang Power)

4. Taobao products are entering the WeChat mini program for the first time. "Save money to buy with relatives and friends"

      According to Tech Planet, Taobao has recently tested a mini program called "Relatives and Friends Save Money Purchase" on WeChat. Its Slogan is "Get red envelopes every day, save worry and save money", and is positioned as a social e-commerce company. The developer of the mini program is Hangzhou Xiaoqiao Shopkeeper E-Commerce Co., Ltd., and according to Tianyancha, the company's major shareholder is Alibaba Culture and Entertainment Co., Ltd. At present, the mini program is still in the testing stage, and some functions cannot be used directly, and only supports login with WeChat accounts. In addition, the official account and video account of "Save money to buy with relatives and friends" are also being prepared. (E-commerce News)

Cross-border newsletter

5. Three advertising products launched on Amazon’s Singapore site can help sellers attract traffic

      On May 11, Amazon Global Store said that the advertising products "Sponsored Products (SP), "Sponsored Brands (SB)" and "Stores" of Singapore sites were officially launched. It is reported that advertising tools can help sellers increase sales and brand awareness without having relevant experience and only need to pay when clicks are generated by ads. Currently, these advertising tools also enjoy a subsidy of S$65.

      Specifically, Sponsored Products product promotion adopts a paid-click (CPC) model to promote individual products on Amazon. Even if the seller has never served an ad before, it can create an ad campaign in minutes.

      Sponsored Brands is a paid-per-click ad that displays the seller’s brand logo, custom titles and multiple items. Such ads are displayed in relevant shopping search results and help customers who purchase similar items discover the seller's brand. (Yibang Power)

6. eBay Japan: The growth rate of transaction card category in the first quarter is as high as 833%

      According to Yien.com, eBay Japan announced the sales trends of best-selling products in Japan during the first quarter of 2021. Among them, the transaction card category occupies 4 of the top 5 best-selling products in eBay Japan. It is reported that in the category ranking, eBay Japan's top three growth rates in the first quarter were 833% of trading cards, 173% of animation characters, and 122% of watches. eBay Japan predicts that in addition to popular Japanese figures, muttons and other peripheral products that can be viewed and played at home, the demand for Japanese comics and video games will also further increase. (E-commerce News)

7. Amazon 2020 Brand Protection Report: Intercepting more than 10 billion suspicious bad products on the shelves

      On May 10, Amazon recently released the 2020 brand protection report, fully revealing the latest progress of the platform to promote "zero fake goods" and key data on cracking down on counterfeit sales. According to the report, in 2020, Amazon blocked more than 6 million abnormal seller account registrations and intercepted more than 10 billion suspicious and bad products to be put on the shelves, ensuring that fakes will not be put on the Amazon store. After the launch of the service, the number of alleged infringements reported by Amazon brands has decreased by an average of 99% compared to previous ones. (E-commerce News)

8. Wish launches ProductBoost money-back guarantee project

      According to May 10, Wish recently launched the ProductBoost refund guarantee project, which is suitable for merchants to offset some of the losses when a merchant’s A+ logistics plan order is refunded due to reasons that are not controlled by merchants. At present, the project is still in the pilot stage, and selected merchants will automatically participate in the project. According to reports, if a merchant creates a ProductBoost activity for products participating in the A+ logistics program, he or she has the opportunity to obtain a certain amount of ProductBoost credit. Starting from May 2021, Wish will calculate ProductBoost credits monthly and distribute them to the merchant’s ProductBoost wallet.

      The calculation formula for the credit is: ProductBoost credit = monthly "A+Logistics Plan" GMV* (monthly "A+Logistics Plan" order refund rate -5%), which shall not exceed the maximum of 50% of the monthly ProductBoost spending. Wish reminds that refunds caused by issues or delays in the A+ logistics plan themselves may occur long after the user places an order, so the refund rate for a certain month may fluctuate within 6 months after the end of that month. Therefore, if a June order is refunded within the next 6 months, the June ProductBoost credit may be issued in August, September, October, or even after the month.

      Wish said that it can be seen that the more ProductBoost the merchant spends on products participating in the A+ logistics program, the more ProductBoost credits it may receive (if the monthly order refund rate of the product is higher than 5%). (E-commerce News)

Internet news

9. Douyin released data report on online fraud governance in the first quarter of 2021: banning 470,000 fraud accounts

      36Kr learned that the Douyin Security Center released the "Network Fraud Governance Data Report for the First Quarter of 2021". The report shows that in the first quarter of 2021, in the crackdown on high-incidence fraud such as online dating, part-time order swiping, and shopping, Douyin Security Center banned 474,119 suspected fraud accounts, of which 99.8% of the platform actively intercepted and blocked accounts. (36Kr)

10. Tencent aims at the sinking market and launches the "Zi Duoduo" App

      Recently, Tencent launched a free ad-free movie viewing app called "Jianduoduo". The content of the playback is mainly film and television dramas, supplemented by a small number of popular movies and variety shows. The main reason why Tencent launched "Diaoduoduo" is still in the sinking market. The app has optimized and streamlined its functions, removed non-rigid demand modules, and retained the most core functions of the app. (Tech Planet)