#Laogao E-commerce Newsletter#[E-commerce Evening News on May 26]

Evening information: Taobao launches the "Price Protection Center" covering 19 million products; Taote 618 will be opened at 20:00 on May 31; Douyin e-commerce releases the "Company Continuing Business Sub-Specifications"; Tmall International has added "Cainiao Direct Delivery" warehouse and distribution service; Global AliExpress SUMMER SALE promotion preheating is launched...

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E-commerce newsletter

1. Taote 618 will be opened at 20:00 on May 31

On May 26th, Taote announced the 618 gameplay today: the entire venue directly supplies millions of 10 yuan products; the price will be 5 off for every 30 yuan; it will be opened at 20:00 on May 31st. According to the person in charge of Taote 618, one million 10 yuan products are based on meeting the daily needs of county users, covering core categories such as food, clothing, department stores, consumer electronics, beauty and care, and bringing consumers a shopping experience without having to compete or cut. In addition, Taote 618 has a low threshold and low price. If you discount 5 or more, consumers can easily enjoy discounts. It is understood that in May last year, Taobao Special Edition announced its brand upgrade and was officially renamed Taote. (E-commerce News)

2. Pinduoduo launches a 3rd anniversary promotion for the return of 10 billion subsidies

According to May 26, on May 24, Pinduoduo launched a return promotion for the third anniversary of the 10 billion subsidy, with the highest subsidy exceeding 40%, involving categories such as fruits, fruits, grains, oils, meat, poultry, seafood, beverages, wine and other categories. It is reported that as of now, the subsidy of 10 billion yuan has covered nearly 40,000 agricultural products. Data from the first round of big promotions showed that the sales of imported fruits such as avocado, Thai coconut green, South African black extract, and Australian red extract grew rapidly, with a year-on-year increase of more than 40%. Among them, the sales of volcanic lychees increased by 158% year-on-year and are still rising; the order volume of watermelons of various varieties increased by more than 39% year-on-year. (E-commerce News)

3. Douyin e-commerce releases "Company Continuing Business Substandards"

On May 26, Douyin E-commerce recently released the "Company Continuing Business Sub-Specifications", which identifies merchants that meet the requirements through the assessment of the cumulative number of effective sales days for merchants and grants them platform honors and rights incentives. It is understood that "cumulative effective sales days" refers to the sum of days that the merchant meets the effective sales standards from the date of entering the platform. The platform comprehensively evaluates whether the day meets the valid sales standards on the day based on the daily payment order volume, number of users, refunds, compliance operations and other indicators of the merchant store. If it meets the requirements, it will be recorded as an effective sales day. If the store leaves the store, the corresponding score will be cleared. (E-commerce News)

4. Taobao launches "Price Protection Center" covering 19 million products

According to May 26, Tmall 618 will officially start pre-sale at 8 pm on May 26. Before this, Taobao officially launched a new function "Price Protection Center" and was opened to all users. It is reported that during this year's 618, Tmall expects a total of 19 million products to support one-click price insurance service, and the price insurance period lasts from the payment date to July 5, up to 35 days. In addition, Taobao said that during the 618 period, the platform will also control the merchant's behavior of "raising prices first and then reducing prices". If the price of active products increases in advance, the merchant will be reminded to make rectifications. If there is no rectification, the product will be cleared. (E-commerce News)

Internet news

5. JD.com 618 pre-sale 4-hour home appliances amount 3 times the total day last year

According to May 26, JD.com 618 pre-sale will be fully launched at 8 pm on May 23. As of 24:00 on May 24, the overall pre-sale amount increased by 270% year-on-year compared with the same period last year. The pre-sale amount of new home appliances in one hour exceeded the whole day of the first day of last year, and the pre-sale amount of mid-to-high-end products accounted for more than 60%. In addition, multiple categories of exquisite small household appliances have set off a trend among the "Gen Z" consumer groups. The pre-sale amount of RF beauty instruments increased by 10 times year-on-year; the pre-sale amount of air fryers was 10 times the same period last year; the pre-sale amount of heating water purifiers increased by nearly 200% year-on-year; the pre-sale amount of self-cleaning sweeping robots increased by more than 6 times year-on-year. (E-commerce News)

6. The end of the Douyin 520 Pampering Season event, the total time for merchants to broadcast is 8.72 million hours

It is understood that in terms of interesting gameplay, 520 Pampering Season introduced the AR flower sweeping gameplay for the first time, and collected flower cards to "get flowers for free for 0 yuan". Many brands have exploded through this event, with the cumulative increase in the number of new store members compared with daily life by more than 4,000%. At the same time, for users, Douyin E-commerce launched the "520 National Red Envelope Grab" activity for three consecutive days, using tens of millions of shopping red envelopes in the live broadcast room to bring benefits to users, divert traffic to merchants, and increase brand exposure. (E-commerce News)

Cross-border newsletter

7. Alibaba International Station has added new access to health food/dietary supplement qualifications and control rules

On May 26, Alibaba International Station recently issued an announcement, adding the "Rules for Access and Control of Health Food Qualifications". Merchants provide relevant licensing qualifications before they can operate normally and display them on the platform. The rules will come into effect on June 1, 2022. Among them, domestic qualifications require production enterprises to provide copies or scanned copies of the "Food Production License", and the license details must include health food or dietary supplements; the business scope must include health food or dietary supplements. Authorized information for cooperative production enterprises, and the information clearly defines the scope of cooperation products. (E-commerce News)

8. Tmall International adds "Cainiao Direct Delivery" warehouse distribution service

On May 26, this year, Tmall International's cross-border bonded warehouse logistics service was upgraded. On the basis of providing merchants with intelligent warehouse stocking, a "Cainiao Direct Delivery" warehouse distribution service has been added. Delivery from bonded warehouses can be delivered directly to consumers. Cross-border merchants only need to prepare stocks in domestic bonded warehouses that have been directly sent to Cainiao to use upgraded logistics services. It is reported that at present, Tmall International supports Cainiao direct delivery services with nearly 30 bonded warehouses across the country, covering multiple regions such as East China, North China, South China, Central China, and Southwest China. (E-commerce News)

9. AliExpress SUMMER SALE promotion preheating is on

According to May 26, the pre-heating of the AliExpress SUMMER SALE promotion will be held from June 22 to June 26, and the event will be held from June 27 to July 1. It is understood that AliExpress SUMMER SALE promotion has launched investment promotions in different countries, and the registration price threshold for the promotion is verified separately according to the lowest prices in different regions and countries. At the same time, we have created hot product venues and large discount venues for the Dameijia industry, and summer seasonal scene venues; provide search and push weights to help the industry's traffic explosion; carry out off-site promotions by national stations, and provide discount subsidies for key products. (E-commerce News)

10. eBay provides protection to sellers affected by floods in Queensland, Australia

On May 26, eBay recently issued a notice that in response to the recent floods and extreme weather conditions in Queensland, Australia, eBay has implemented seller protection measures, which are applicable to all parcels entering and leaving Queensland from May 11 to 31, 2022 that are affected by this incident. For sellers in severely affected areas, eBay will automatically remove the “Item Not Received” bad transactions in the seller’s performance criteria. In addition, eBay will extend the estimated delivery date of items in areas affected by this incident on the site and provide sellers with more time to fulfill orders. (E-commerce News)