#Laogao E-commerce Newsletter# [E-commerce Morning News on April 9]

      #Laogao E-commerce News# [E-commerce Morning News on April 9] Morning News : The makeup brand Bei Lingfei will withdraw stores in many cities in China in the future to focus on online stores; in the first quarter of 2021, the sales of Tmall luxury goods platform increased by 159% year-on-year; Taobao: Hanfu, JK and Lolita clothing sold over 10 billion on Taobao in the past year.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao: Hanfu, JK and Lolita clothing sales on Taobao in the past year exceeded 10 billion

      According to the news on April 8, Taobao official said that in the past year, the "shopping parties" on Taobao have bought a scale of tens of billions of dollars in the "three pits" market represented by Hanfu, JK and Lolita. Sankeng Culture has formed a new subdivided clothing industry on Taobao. At present, nearly a thousand stores on Taobao sell Hanfu, JK and Lolita clothing. According to data released by iMedia Consulting last year, 76.2% of the surveyed Hanfu consumers purchased Hanfu through e-commerce platforms, and online e-commerce platforms have become the main channel for Hanfu sales. (E-commerce News)

2. News says Byte develops an independent e-commerce app to create a comprehensive e-commerce platform

      According to the news on April 8, it was learned from multiple independent sources that an independent e-commerce app is being developed within Douyin e-commerce. According to a person familiar with the matter, the internal idea of ​​making an independent e-commerce app has been around for some time. Executives such as Douyin e-commerce president Bob (Kang Zeyu) do not want to overly rely on Douyin's business, but use Douyin App as the basis of the e-commerce business and make new explorations outside.

      According to a person close to Douyin e-commerce, the app is being made by Shanghai's Douyin e-commerce team and is currently in the development stage and the name is not yet determined. He also said that the app is to expand Douyin's e-commerce business, and does not completely copy the e-commerce business in Douyin App. In the future, it will introduce traffic to it through ByteSystem apps such as Douyin and Toutiao, and build it into a comprehensive e-commerce platform for ByteSystem, and benchmark against top products such as Taobao or Tmall.

      At the first Douyin E-commerce E-commerce E-commerce E-commerce Conference held today, a question was made on the media about whether Byte will be an independent e-commerce app. Douyin E-commerce President Bob (Kang Zeyu) replied: There is a lot of room for growth in online e-commerce and interest e-commerce in the future, so the possibility of trying it in various forms is not ruled out. "We have not yet concluded the independent app." (Tech Planet)

3. Gome’s “True Happy” APP has increased by nearly 4 times year-on-year since the first quarter of this year

      According to April 9, at the Global Investors Conference of Gome Retail's 2020 Performance Announcement, Gome founder Huang Guangyu introduced that since the first quarter of 2021, the GMV of Gome's new online platform "Zhenghhh" APP has increased by nearly 4 times year-on-year, with monthly active users stably at 40 million, and daily active users per day in an event. (Yibang Power)

4. 10 platforms including JD.com and Meituan signed a letter of commitment: Do not use big data to "kill old customers"

      On April 9, in order to explore and solve the problem of "big data killing old customers", standardize online market data supervision, and safeguard the legitimate rights and interests of consumers, the Guangzhou Market Supervision Bureau and the Municipal Bureau of Commerce held a special investigation on the platform "big data killing old customers" and an administrative guidance meeting for standardizing fair competition market order. (Titanium Media)

Cross-border newsletter

5. Shopee updates Indonesian site product sales policy (BPOM certification)

      According to April 9, Shopee recently issued an announcement on "Indonesian Site Product Sales Policy (BPOM Certification) Update". Starting from July 2021, Shopee Indonesian site will implement the latest regulations for food, medicine, and cosmetic related categories. The products must meet the following 3 points, otherwise they will not be displayed and sold on the platform. First, obtain BPOM certification; second, product packaging must display the certified BPOM ID tag; third, apply to the platform according to SKU and obtain sales qualifications. (Yibang Power)

6. In the first quarter of 2021, Tmall luxury goods platform sales increased by 159% year-on-year

      According to the news on April 8, the latest data released by Tmall showed that the sales of Tmall luxury goods platform LuxuryPavilion increased by 159% year-on-year from January to March 2021, exceeding the annual growth rate last year. It is reported that since 2020, luxury brands have "opened one brand flagship store every week" on Tmall, and there has been a trend of luxury brands entering Tmall. Currently, more than 200 brands have entered Tmall luxury products. A research report on China's luxury market shows that the global luxury market shrank by 23% in 2020, while luxury consumption in China rose by 48% against the trend. China is expected to become the world's largest luxury market in 2025, among which e-commerce channels represented by Tmall will continue to lead online growth. (E-commerce News)

7. "International Express" was added to the business scope of the main business of the Desifang Express

      According to the news on April 8, Tianyan Check information showed that on April 6, Shenzhen Disifang Express Co., Ltd., the operating entity of Disifang Express, underwent industrial and commercial changes, and the company's business scope added "international express". According to information, the company was established in 2004. The legal representative is Cao Guang, with a registered capital of 18.823529 million yuan. It is 100% controlled by Shenzhen Disifang Information Technology Co., Ltd., whose major shareholder is Zhejiang Cainiao Supply Chain Management Co., Ltd. (E-commerce News)

8. Snapchat acquires Screenshop, a product recommendation platform, and further develops e-commerce

      April 9th ​​news, Snapchat recently acquired Screenshop, a product recommendation app, and plans to integrate the latter's features into Snapchat's app to further promote the development of its e-commerce business. It is understood that Screenshop's function is similar to Taobao's "product recognition" function. When users upload pictures of products in the App, Screenshop can recommend fashionable items to users based on the pictures uploaded by users. (Yibang Power)

Internet news

9. The makeup brand Bei Lingfei will withdraw stores in many cities in China in the future.

      On April 8, recently, Benefit, a cosmetics brand under LVMH Group, has withdrawn stores in many cities in China, and there are only 7 offline counters left in the country. Bei Lingfei said that in the future, Sephora and the brand Tmall official online stores will be the main ones. Previously, LVMH Group did not release specific performance data of Bei Lingfei in its 2020 financial report, but said it closed some stores, and online sales showed strong growth momentum. It is reported that Concubine Bei Ling was established in 1976 and its main product is Eyebrow products. He temporarily settled in Tmall in 2011, but closed the store in less than half a year. In 2017, Concubine Bei Ling moved to Tmall again. (Yibang Power)

10. Ministry of Commerce: Accelerate the formulation of relevant industry standards such as B2C e-commerce platforms, live e-commerce, etc.

      On April 8, the Ministry of Commerce held a regular press conference today, and stated that in promoting the healthy development of e-commerce, the following work will be carried out in 2021: First, strengthen top-level design and work with relevant departments to formulate the "14th Five-Year Plan" development plan for e-commerce. The second is to improve system construction and actively work with relevant departments to promote the formulation and revision of laws and regulations in the field of e-commerce. Accelerate the formulation of relevant industry standards such as B2C e-commerce platforms and live e-commerce, guide e-commerce companies to standardize their business behavior, and promote the healthy development of the industry. (E-commerce News)