Evening News: Taobao: In the past month, Shanghai users' search proportion of "bread machines" is 17 times that of other cities; Kuaishou further regulates the operation and management behavior of live broadcast institutions; Tmall: As of August 2021, the transaction volume of instant noodles increased by 5.16% year-on-year; eBay Australia Station launched a comparative pricing policy; American used car retailer Carvana will lay off 2,500 employees...
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1. Taobao: In the past month, Shanghai users' search ratio of "bread machines" is 17 times that of other cities
According to reports on May 11, Taobao search data shows that in the past month, Shanghai users accounted for more than three times that of other cities in Taobao’s search category. Among the top 10 categories of beverage searches for users in Shanghai, coffee ranks second, and Coca-Cola ranks second. Taobao search shows that Western butterfly cream has become the "hot search product" for Shanghai people, and white wine and whiskey have also topped the hot list. The search proportion of birthday cakes is 8 times that of other cities. The search ratio of lazy appliances such as noodle kneading machines, multi-function cooking pots, fruit and vegetable disinfection and cleaning machines, electric egg whisks, etc. is more than 4 times that of other cities. (E-commerce News)
2. Kuaishou further standardizes the operation and management behavior of live broadcast institutions
On May 11, Kuaishou issued the "Announcement on Further Standardizing the Operation and Management Behavior of Live Broadcasting Institutions", stating that live broadcasting institutions should not provide brokerage services for minors, and all content production links strictly control minors' participation, and establish a special review mechanism for content involving minors. The announcement pointed out that live broadcast institutions should eliminate the inducement of minors to consume, cooperate with the platform's reward and refund mechanism for minors, and protect the legitimate rights and interests of minors. (E-commerce News)
3. Douyin e-commerce releases additional implementation details for "discomfortable"
On May 11, Douyin e-commerce recently released additional implementation details of "increasing discomfort". During the process of sharing products, creators publish content that can easily cause users to feel physical or psychological discomfort after watching. Such low-quality content not only affects consumers' visual experience, but also seriously disrupts the platform's order, and is a violation prohibited by the platform. According to the details, discomfort includes but are not limited to: bloody scenes, discomfortable animals, body dirt, excessive facial distortion, indecent food broadcasts, and dangerous images. (E-commerce News)
4. Suning.com held a 618 merchant conference to pay attention to home appliance purchase packages and service experience
It is understood that home appliance purchase packages and service experience are the areas that Suning.com focuses on this year's 618. In terms of service, this year's 618 Suning.com focuses on the four services of "pay more, compensation", "old for newer", "broken screen insurance" and "freight insurance". In terms of gameplay, Suning.com 618 will start two waves of pre-sales on May 23 and June 11, and the final payment will be settled at 8 pm on May 31 and 8 pm on June 17 respectively. (E-commerce News)
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5. Tmall: As of August 2021, the transaction volume of instant noodles increased by 5.16% year-on-year
On May 11, recently, the Dark Horse Factory of Tmall New Product Innovation Center and Lianwei Data jointly released the "China Instant Noodle Market Trend Report". According to data from Tmall platform, as of August 2021, the transaction volume of instant noodles increased by 5.16% year-on-year, and the number of transaction users increased by 0.74% compared with the previous year. Especially under the squeeze of alternative options such as takeaway and pre-made dishes, the transaction volume of traditional medium and low-priced instant noodles has dropped significantly. With 11 yuan per bag as the boundary, the transaction volume of instant noodles below this price decreased by 13% year-on-year; the transaction volume of instant noodles above this price increased by 14% year-on-year. (E-commerce News)
6. Taobao Live 618 training course will be launched
According to May 11th, from 15:00 to 17:00 this afternoon, the 618 training course organized by Taobao Live with the themes of "Trade Promotion", "618 Potential Anchor Growth", "Backstage Data Tool Guide", and "Interpretation of Data Analysis Methods" will be launched. It is understood that dozens of professional teachers from Taobao Live jointly bring merchants practical interpretations of the period and the secrets for growth of the 618 major promotions, learning new opportunities for long-term business growth, and helping merchants' major promotions explode. (E-commerce News)
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7. eBay Australia Station launches comparative pricing policy
On May 11, recently, eBay Australia Station issued an announcement stating that it will launch a new comparative pricing policy on May 21, 2022 to help sellers set the product guaranteed price and selling price and determine the discount value for buyers. eBay sellers can use new comparison pricing strategies when publishing items to better create promotions. It is worth noting that the new comparative pricing policy can also help buyers understand the level of discounts offered by sellers – whether it is worth buying now compared to the past. (E-commerce News)
8. Online wholesale platform Faire completed US$816 million in Series G financing
According to May 11, online wholesale platform Faire recently received a second and third round of financing of US$416 million. After the financing was completed, Faire's valuation was US$12.59 billion, up only US$200 million from the G1 round in November last year. Faire's total financing amount in the G round reached US$816 million, and investors include Sequoia, YC, and other investment institutions. It is understood that Faire is regarded as a third-party Amazon platform, and can sell goods to more customers by connecting independent brands to local retailers around the world. (E-commerce News)
9. Carvana, a used car retailer in the United States, will lay off 2,500 employees
On May 11, Carvana, an online used car retailer, announced on Tuesday that it will lay off about 2,500 employees, equivalent to 12% of the total number of employees to help restore profits. The company also said its executive team will give up wages for the rest of the year to help pay severance payments for laid off employees. It is understood that Carvana's profits in the past three quarters were lower than expected, as spending soared and demand for used cars fell due to high prices and shortages of inventory. (E-commerce News)
10. Indian e-commerce Flipkart will suspend SMART Fulfilment services on August 1
According to May 11, Indian e-commerce Flipkart recently announced that it will close the SMART Fulfilment service within 4 months, which will be stopped on August 1. It is reported that under SMART Fulfilment services, sellers must store their products in a separate space in the warehouse for faster delivery. The product listing under SMART Fulfilment service is labeled "F-Assured" and can help sellers improve product conversion rates and obtain more orders. It is understood that SMART Fulfilment is similar to Amazon's Amazon Seller Flex, launched in December 2019, and the announcement of the closure is only three years after the service's first launch. (E-commerce News)
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