Last week, experts from the Hangzhou Price Bureau and Nanning Price Bureau visited Alibaba's "Ask Business Friends" channel and explained in detail the definition of the price method and the ways to prevent price violations to merchants through video and text Q&A. Today we will move the essence of it here for reference by friends from merchants-
Details of Q&A about the "Price Method":
Q: Merchant
Answer: Geng Fei, an expert from the Price Bureau
Q: The original price of the new model is 198 yuan. If you use it, you will get a tool when you use it. If you spend 198 yuan, is this OK? Is it considered a violation?
Answer: The method of reducing the price when buying is full is mainly used for promotions of many different products. This method can be used, but it should also be used with caution. If the merchant is honest, it will not violate the rules. However, please note that this method is not suitable for promotions of single-piece products. When used on single-piece products, the original price must comply with the regulations, be true and have a transaction record.
Q: Does the original price refer to the transaction record within 7 days or 7 days ago?
Answer: The original price of the "Regulations on Prohibition of Price Fraud" refers to the minimum transaction price of the traded notes sold by the operator at this trading venue within seven days before the price reduction; if there is no transaction price within seven days, the original price will be used as the last transaction price before the price reduction.
Q: Hello, I see that there is a price description behind each model now. Does this original price marking price have to be a transaction record? What if it has been a promotion and no transaction has ever been marked? Is it a violation? How to rectify it? Or is there any evidence of accidents?
Answer: Hello! If the original price or the marked price means the original price, there must be an actual transaction record. If it does not exist, it is a violation. You can use the sold price to further reduce the price and promote the original price according to the original price; you can also indicate a price to sell it at a real price.
Q: My purchase price has increased compared to before, and the fixed price must be modified. Should I modify it like this at this time?
Answer: Dear, adjust the price normally. If you need to adjust it, please indicate your price clearly in time after adjusting the price!
Q: As a personal store of Taobao small seller, the only thing you purchase from the factory is a pair of shoes and a shoe box. The source of proof of counter price, tag price, genuine retail price, and manufacturer's guide price cannot be provided. Most stores only define the prices of products published by themselves. In order to meet some activity requirements, they publish high prices and mark and discount. The explanation of marking prices on the page is not the original price, but the prices that have been displayed can be applicable. Can you still use marking prices in this case? Is it necessary to provide a proof that the marking price is [the price that has been shown before]? [Price that has been shown] How to provide proof?
Answer: Dear, we know that merchants especially like to mark a high price and then a current selling price (promotion price) to attract the attention of buyers and satisfy the buyers' psychological comfort. For this reason, merchants use their brains to find various reasons for the elevated price, whether it is reasonable or unreasonable. Needless to say, it is unreasonable. When encountering reasonable or more reasonable reasons, price policies and regulations require a basis for their authenticity, which really makes some merchants, including you, not know what to do. I would like to ask you gently, if the meaning of the marking price is not [the price that has been displayed], how much impact will your sales be?
Q: I just watched the video and said, "It is best not to have a clear time period for limited-time promotions." I just saw you reply to someone else, saying that "the promotion period is not more than one month." I would like to ask, how to define this limited-time promotion, how long is the best time, and how to do it to be considered as not a violation?
Answer: Dear, it is best to start and end the limited-time promotion accurately according to the time of public announcement. Our suggestion is that it is best not to use limited-time promotion methods, because it is more difficult to actually operate and it is easy to delay or advance, even if it is a few seconds. Some people like to focus on this to collect evidence and report.
Q: I sell women's clothing, and there are cases where the marking prices on the details page of some products (the marking prices are explained as the manufacturer's guide price) and the corresponding product physical tag prices are inconsistent. Is it legal?
Answer: This is not OK. Dear, the tag price and the factory guide price must be unified, otherwise your store will have three prices, the actual selling price, the marking price (that is, the factory guide price), and the tag price. This is easily complained and reported by extreme consumers.
Q: Thank you for your hard work! I have 3 questions 1. What kind of proof and seal is required for the manufacturer's guide price? Are there any standard templates? 2. There may be several brands in a factory at the same time, and what information does it need to provide about the brand? 3. When launching new products, there is a manufacturer's guide price or a tag price. Can you directly use discount software to discount it?
Answer: 1. The manufacturer's guide price requires the manufacturer's guide price document stamped with the official seal or the email sent by the manufacturer. These must be real and reliable documents; 2. If there are multiple brands in the factory, you will ask for relevant documents and certificates of the brand you sell; 3. The launch of new products should not be called discount sales activities. Strictly speaking, it is a promotional activity, a new product promotion activity that compares the manufacturer's guide price, tag price and your actual sales price. Don't make a mistake in this concept. If you make a mistake, it is a very critical evidence. You will be misled into the ditch by extreme rights defenders~~
Q: Hello expert, what does low-price dumping mean? How to define it? Can you give an example?
Answer: Hello! Let me briefly talk about low-priced dumping, the purpose is: to exclude competitors or monopolize the market; means: to dump at a price lower than the cost (continuous sales); consequences: to disrupt normal production and operation order, damage national interests or the legitimate rights and interests of other operators. We have no cases at the moment, but I believe you can see it clearly.
Q: Can you explain the special offer?
Answer: Special prices are prices that are compared with a certain price, so there must be a price to be compared (the marking price is also a kind of comparison) and explain the source or source, and also provide an effective source basis, such as factory documents of the ex-factory price.
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