How to improve the conversion rate of the store through store baby optimization

　　More and more people are joining the army of Taobao. The proliferation of stores has led to greater competition among stores. It is very difficult to survive in this industry. Not only do we have to face the competitive pressure of peers, but we also have to worry about the store’s lack of traffic. When there is traffic, we will also worry about the conversion rate of the store. High traffic does not mean high conversion rate. How should we improve the conversion rate of the store through baby optimization?

　　1) Product positioning is planned

　　When operating an online store, you must have a clear plan. First, what should be done, and secondly, what should be done must have an accurate baby marketing strategy. The store should have a clear understanding of what products are the online store’s traffic, main promotional products, event products, etc. The traffic traffic mentioned here is to attract traffic, and it is a treasure that improves the overall conversion rate of the online store.

　　When positioning a baby, stores should also have clear ideas about the baby's marketing methods. They should know whether the product marketing methods are independent or cooperate in promotional marketing. The store also needs to set baby discounts so that they can cooperate in marketing methods to conduct activities.

　　2) Find the right "point" in product marketing

　　1. Attract customers

　　There are many factors that attract customers. When optimizing your baby, you should put the title in a key position. Most customers search for the products they want to buy through keywords. Only after searching for the products they want to buy will they click to browse the products.

　　2. The main picture of the baby

　　The main picture of the baby is the top priority for baby optimization, because when customers see your baby, the first thing they see is your baby's main picture. If your baby's main picture is well made, it will attract customers to click on the baby to browse. When designing the baby's details page, the store should be more concise and professionally highlight the baby's characteristics and advantages. You can use a picture-text method. This will not only allow customers to understand the baby's information, but also allow customers to see the baby's detailed pictures and pictures from multiple angles.

　　3. Affiliated marketing templates

　　When doing baby optimization, affiliate marketing is essential. The association templates of different babies should be placed in different positions. The association templates of babies with high conversion rates should be placed on the second screen, and the description of the key baby is placed on the first screen. Babies with relatively low conversion rates can put the association baby on the first screen.

　　4. Other marketing points

　　During the baby optimization process, you should make good use of customized templates. Some advertising information and image marketing can be placed in this template. Customized templates can unify the style of the online store and make customers feel that you are very professional. In addition, you can also use customer reviews and seller shows to increase customer trust.

　　Baby optimization is only one of the methods to improve store conversion rates. There are many ways to improve conversion rates, and the store needs to summarize them one by one during the operation process.