What should I do if a Double 11 store suddenly has no traffic? What are the ways to quickly increase traffic!

　　Double 11 is coming soon, what should I do if the store has no traffic? Many sellers are very anxious because whether the sales of Double 11 is good or not directly related to the store's performance in the second half of the year, so many sellers are also working hard and various promotional activities are launched. So how can you increase traffic in a short time when you encounter poor traffic!

　　Before finding a solution, let’s first clarify what changes will happen from the search perspective on Double Eleven?

　　After the preheating of Double Eleven begins, because most merchants have registered for Double Eleven, the products will be interfered with due to the marking relationship and are even higher than yours. Some of them are usually ranked worse than yours because they are not as good as yours because they do not have them, and they will be ranked higher than their own products.

　　So during this period, searches are interfered. At this time, products that do not have much advantage in Taobao baby ranking will become even less advantageous. Therefore, the first idea of ​​our optimization is to find our own position in such a large competitive environment.

　　Here we do not consider any weights, any algorithm, even products with zero sales can get a certain amount of traffic, because starting from the preheating of Double Eleven, the overall market traffic will rise wildly, which is also the second performance of searches in the early stages of Double Eleven.

　　The specific methods are as follows:

　　First, through the data of the store's own product search in the past 30 days, we must clarify which words are bringing us traffic, which words have high conversions, and what roots have the best effect.

　　The method of this operation is product-single product analysis-keyword analysis. Use the keywords we trade to remove the keyword traffic and make a summary of the word roots to get it.

　　The second method is that business consultants can also obtain this data with a wide range of traffic.

　　Our purpose is only one, not to get a good word effect, but to get a good root effect

　　After we find the root of the transaction, we proceed to the next step to extract all the roots of the transaction.

　　For example, the above words, the conversion rates of the special grade and longan meat are above 10.

　　Generally, keywords are core words plus attributes or modifiers. Core words are not the focus, and consumers' needs are mainly reflected in these modifiers and attribute words.

　　After clarifying this point, we began to find the position. Due to the Double Eleven marking issue, the competition for big words in the market will become bigger and be intervened. Many long-tail words are precisely the local small battlefield that most people ignore.

　　Not any long-tail words will have good results for our product conversion, so the purpose of capturing these roots is to extend effective long-tail words through these good-effect roots.

　　If there is no obvious data for our products in the previous 30 days, then we will settle for the second best to capture those, collect and purchase higher roots. If there is no such thing, we will focus on the core words that best match our products to extend them. If it doesn’t work, we will focus on the roots of our opponents to analyze them.

　　For example, the root of the kernel is the best for my product conversion. Then extract it and enter the top 500 keywords, enter the kernel, and find all the keywords containing this root in 500.

　　Then delete keywords that are not related to us. The remaining words are all words that we can use. Next, search the words and search them in the next round.

　　Because there is a useful data for us in 500 words, the number of online products. This function is found in search terms query and related search terms.

　　This time, we obtained all keywords extended under this keyword by descending the number of online products, and finally deleted the invalid keywords and mismatched keywords, that is, no transaction keywords, half titles, full titles, and such words without market or interfered.

　　For the remaining keywords, we extract the roots that are not contained in our title.

　　The final determination of new keywords is that the higher the search popularity, the better, the smaller the number of online products, the better. You can also consider the indicator of the proportion of mall clicks during the same period.

　　With these roots, we determine which roots do not appear in our product titles. We have analyzed our titles above. Some roots are not effective and we can use them here. The roots we just found just now are not a replacement for searches with high popularity, but a replacement for few competitors.

　　After a new round of title reorganization, we will find that when our products are arranged before the big words, they may be on page 5 or later. Through the root adjustment, under the root, we will directly enter the first page or even the first few digits.

　　This method is mainly used to optimize the products on the waist and tail of the store. These products themselves are not very competitive. Once preheating intervention, even the original basic traffic will not be available. By switching the battlefield, we can obtain new traffic in the crack market, and I define this traffic as we earn extra.