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#Laogao E-commerce Newsletter# [E-commerce Morning News on January 20]

2022-01-20

Morning news: Tmall Supermarket cooperates with 400 flower bases to buy flowers online as soon as the next day; Douyin e-commerce: Retail sales of cosmetics in the first 11 months of 2021 reached 3678.2 trillion yuan; cross-border MALL of Nanjing Comprehensive Bonded Zone started operation in Jiangning District; Dunhuang.com will launch the Spring Festival non-closing event from January 25 to February 14; Luo Yonghao will return to the technology industry after the new year...




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E-commerce newsletter


1. Tmall Supermarket cooperates with 400 flower bases to buy flowers online as soon as next day


According to the news on January 19, according to the Tmall New Year Festival, during the Tmall Supermarket, Tmall Supermarket cooperated with 400 bases in five major flower provinces including Yunnan, Guangdong, Sichuan, Shandong, and Zhejiang to move offline "flower markets" online, and directly send goods to the homepage at the origin base, and deliver them as soon as the next day. At present, Tmall Supermarket brings together more than 200 kinds of seasonal flowers, including traditional New Year's Day flowers and tangerines from Guangdong, new Australian wintersweet and various fresh cut flowers from Yunnan, holly from Shandong, silver willow from Sichuan and phalaenopsis from Zhejiang, etc. (E-commerce News)

2. Douyin launches "Heartbeat Selection" to increase investment in "Good Things from the Source"


According to "Xinyan Finance", recently, Douyin and Alibaba are increasing their investment in "good things from the source" and laying out new consumption. Specifically, after launching the "Source Goods" channel, Douyin has created a new brand "Heartbeat Selection" to help the e-commerce sales of source goods and increase investment in this regard. Alibaba recently launched the fresh food trading service platform "Fengyun", which is based on the source of origin. The products are uniformly sold by "Source Preferred Life" under Heartbeat Preferred and are responsible for delivery, after-sales service, etc. . (E-commerce News)

3. Suning.com New Year’s Festival’s “Care Home Plan” officially launched


On January 20, yesterday, Suning.com and brand merchants jointly launched the "Caring Home Plan" for the Home Appliance New Year Festival. The event will last from January 19, 2022 to January 26. During the event, users place orders in different places, and the farther they are from home, the more home love funds they get, the maximum can be received for 200 yuan of care funds. (E-commerce News)


4. Douyin e-commerce: Retail sales of cosmetics in the first 11 months of 2021 reached 3678.2 trillion yuan


According to January 19, today, Douyin e-commerce released an annual inventory of the beauty industry in 2021. From January to November 2021, the number of enterprise accounts in the Douyin beauty industry showed an upward trend, with the voice of international beauty brands increasing by 78.5% year-on-year, and luxury brands increasing by 67.8% year-on-year. According to Douyin e-commerce data, nearly 100 beauty creators have broadcast more than 1,000 live broadcasts. Among the categories that users who are interested in beauty care from January to November 2021, women pay more attention to hair care, facial mask, lip gloss lipstick, sun protection, and foundation; men pay more attention to hair care, facial cleansing, facial mask, lip gloss lipstick, and perfume. (E-commerce News)


Cross-border newsletter


5. The cross-border MALL of Nanjing Comprehensive Bonded Zone started operation in Jiangning District


On January 19, according to the website of the People's Government of Jiangning District, the cross-border MALL of Nanjing Comprehensive Bonded Zone was officially launched in the Comprehensive Bonded Zone of Jiangning Development Zone. The project will create a new cross-border MALL integrating online cross-border e-commerce platforms, offline bonded new retail formats, and immersive country-style live broadcast bases. (E-commerce News)


6. State Council: Encourage cross-border e-commerce platforms to improve their functions and better connect with domestic and international markets


On January 19, the General Office of the State Council issued the "Opinions on Promoting the Integrated Development of Domestic and Foreign Trade", which proposed to innovate the integrated development model of domestic and foreign trade. Promote the digital development of domestic and foreign trade, make full use of modern information technology, accelerate the integration of online and offline, promote the connection between production and sales, and the matching of supply and demand, promote the transformation and upgrading of traditional industries, and cultivate new business forms and models of domestic and foreign trade. Solidly promote the construction of a comprehensive pilot zone for cross-border e-commerce, encourage cross-border e-commerce platforms to improve their functions, and better connect with domestic and international markets. Promote the standardized and healthy development of cross-border e-commerce retail imports and enrich product supply. (E-commerce News)


7. Dunhuang.com will launch the Spring Festival non-closing event from January 25 to February 14


According to the news on January 19, Dunhuang.com issued an announcement on January 19 that as the Spring Festival approaches, the trend of early buying by overseas buyers has emerged. Therefore, Dunhuang.com has specially planned an unclosed Spring Festival event, scheduled from January 25th to February 14th. The main areas of activities are mainly European and American countries.  

The announcement reminds sellers that merchants are asked to sign up as soon as possible to participate. The non-closed event covers thousands of users. Participating products can obtain event weighting, platform-specific promotional bids, and display of key pits on the site. They can also be promoted outside the site and exposed the maximum traffic. The announcement shows that the registration method: enter the registration through the seller's backend/register one-on-one offline with the account manager. Price requirements: 30-day minimum price, included in the lowest price. (E-commerce News)


Internet Information


8. Suning.com and Lake Electric reach strategic cooperation in 2022


On January 19, Suning.com Group and Lake Electric Group reached strategic cooperation goals for 2022. Lake Electric Chairman Ni Zugen said that the two parties will continue to strengthen supply chain cooperation, focus on terminal scenario experience and commodity management, and create differentiated competitive advantages. It is reported that in 2021, Lake Electric's main products will achieve rapid growth in Suning.com's first- and second-tier regional stores. In 2022, the two sides will focus on promoting the regional new product launch conferences in Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Wuxi, Suzhou and other regions. (Cailianshe)


9. JD New Year’s Festival: Jiangsu Consumers’ Purchasing Power No. 3 in the Country


According to the news on January 19, data from JD.com's New Year's Festival shows that not only are various exquisite gift boxes, wine, sugar and teas very popular, but various special services have also become the "new choice for gifts" for many consumers. Consumers across the country are hotly stocking up on New Year’s goods, and Jiangsu consumers rank third in the country in purchasing power. From the perspective of consumer groups, during this year's New Year's Day, the transaction amount of female users in Jiangsu increased by 65.2%, and the transaction amount of young people under 35 years old increased by 51.7% year-on-year. The volume of local mid- and low-level orders increased by about 30% year-on-year. At the same time, the consumption amount in this part of the city accounts for 43.2% of the province. At the same time, Jiangsu ranked 10th in the country in terms of order volume growth in off-site orders. (E-commerce News)


10. Luo Yonghao will return to the technology industry after the new year


According to January 20, yesterday, some netizens said that the mobile phone circle had almost made no progress after Luo Yonghao left, and the design sense was broken, but it was just accumulating hardware. Early this morning, Luo Yonghao reposted the Weibo and said that he would return to the technology world after the New Year, but the era of mobile phones has passed, and said that "see you on the next generation of platforms." It is worth noting that Luo Yonghao clearly pointed out that the "next generation platform" is not what Zuckerberg calls the "metauniverse". (E-commerce News)


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