The so-called SKU, in layman's terms, is a product for e-commerce , and each model has a SKU, which facilitates the identification of products by e-commerce brands. If a product has multiple colors, it has multiple SKUs. For example: a piece of clothing with red, white, and blue, the SKU codes are also different. If the same, there will be confusion and wrong delivery.
What is SKU violation? Why is the violation? What are the impacts?
SKU violation refers to the act of deliberately evading the setting rules of Taobao product SKU, abuse of product attributes (such as packages, accessories, etc.) to set too low or untrue fixed price, making the product sorting at the top (such as price sorting) considered an violation, or placing different products in the attribute selection area of the same product. Taobao Search will determine the products cheated by SKU as SKU cheated products.
In order to increase traffic, many sellers will use these cheating methods, but once Taobao finds that SKU violates the rules , the punishment measures are also very serious.
In Taobao's official explanation, there are many behaviors that can cause Sku to cheat. Look at the picture below:
So, what are the impacts of SKU violations?
First, let’s talk about the impact of SKU violations on the product itself .
Although SKU violations will increase the traffic of goods, the transaction rate will not increase. In other words, it will reduce the conversion rate. Not all traffic is good, especially to avoid garbage traffic, which does not bring about conversions without much use.
Let’s talk about the impact of SKU violations on the store .
It is inevitable that SKU stores will be demoted by illegal stores, and it will also affect the overall conversion rate of the store, so violations must be avoided.
Finally, let’s talk about the impact on rankings .
Although it brings a certain amount of traffic, the ranking will naturally decrease if the conversion rate is low. If the violation is serious, there will be a risk of being blocked.
Therefore, don’t lose the big picture because of small things. Do every step of the sku will not be low.
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