#Laogao E-commerce Newsletter# [E-commerce Evening News on January 13]

Evening News: The overall growth rate of "powered" smart home decoration hot sales in Tmall New Year Festival exceeded 110% year-on-year; Suning.com's first round of New Year Festival data: sales of bathroom products exchanges increased by 53% year-on-year; Gome "Really Happy" monthly active users reached 65 million in December 2021, an average daily active users exceeded 3 million; WeMall Shop Express, UseePay and Store Secretary officially reached a cooperation; Data: Argentina's e-commerce sales increased by 108.93% year-on-year in 2021...

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E-commerce newsletter

1. The overall growth rate of "live" smart home decoration hot sales in Tmall New Year's goods festival exceeded 110% year-on-year

According to reports on January 13, data from Tmall showed that on January 9, on the day the New Year's Day started, sales of "live" smart home decoration products on Tmall were booming, with an overall growth rate of more than 110% year-on-year. Music shower, smart toilet for health monitoring, smart electronic shoe cabinet, electric multi-functional tea table, smart care camera, smart electric bedside table, integrated sink, skin-beautifying smart bathroom mirror cabinet, smart ambient light and induction cooker dining table have become the top ten popular smart home decoration products on Tmall. 40% of these smart home decoration products can be linked to the Tmall Elf Elf Ecology. (E-commerce News)

2. Suning.com’s first round of New Year’s Festival data: Sales of new bathroom products increased by 53% year-on-year

According to January 13, this morning, Suning.com released the first round of consumption data for the New Year’s Festival. Data shows that since the launch of Suning.com New Year’s Festival, sales of bathroom products have increased by 53% year-on-year, "free delivery" service has driven sales of furniture products by 32% year-on-year, and kitchen “one-stop kitchen reform” service has driven dishwasher orders to grow by more than 180% year-on-year. Suning.com said that high-end furniture, children's homes and essential home products in winter are sold well. Data shows that since the launch of the New Year’s Goods Festival, Lin’s Wood Industry has grown by 180%, Gujia Home Furnishings has grown by 158%, Xilinmen, Leshi, and TCL have grown by 28%, 30%, and 190% respectively; the overall sales of online smart home products have increased by 47%. (E-commerce News)

3. Gome's "Really Happy" monthly active users reached 65 million in December 2021. The average daily active users exceeded 3 million.

On January 13, Fang Wei, senior vice president of Gome Retail, recently said that Gome Retail is building a "full retail ecological sharing platform" with the six major platforms of online, offline, supply chain, logistics, big data & cloud and sharing as the cornerstone, and full link, full scenario and full model. Fang Wei also released the latest operating data of Gome Retail. Overall, the "full retail ecological sharing platform" has a total SKU of 1.8 million, and the customer acquisition cost is less than 100 yuan. (E-commerce News)

4. Juhuasuan launches pet charity subsidies to help stray animals survive the winter

On January 13, in order to help stray cats and dogs spend the winter warmly, Juhuasuan today released a "Cute Pet Charity Lighting Plan" with a subsidy of 10 billion yuan. From January 13 to January 31, every time consumers place an order for their pet cats and dogs on the Juhuasuan platform, Juhuasuan's 10 billion subsidy will have an equal pet health package, donated to the Shanghai Adoption Home Stream Animal Base, so that more stray animals can be rescued. All subsidy amounts will be donated to Shanghai Adoption Home in the form of materials or cash. (E-commerce News)

Internet news

5. 2021 China Internet Advertising Data Report: Alibaba, Byte and Tencent ranked among the top three in revenue

January 13th news, today, the "2021 China Internet Advertising Data Report" was released. In 2021, the concentration of China's Internet advertising market increased instead of falling compared with last year. The market share of the TOP10 companies rebounded to 94.85%, while the market share of the TOP4 companies further increased to 78.2%. Alibaba, ByteDance and Tencent have the top three advertising revenues. After experiencing a decline in the previous year, Baidu's advertising revenue resumed growth in 2021 and maintained the fourth position; the top 5-10 are JD.com, Meituan Dianping, Kuaishou, Xiaomi, Weibo, and Pinduoduo. (E-commerce News)

6. WeChat Mac version grayscale test video number web portal

On January 13, it is reported that the WeChat Mac version has started to test the video number web page entrance. Click the sidebar video number button of the Mac version of WeChat to enter and view it. For users, they can not only browse their Moments on their computers, but also watch videos in the future. It is worth mentioning that recently, at the 2022 new product launch conference of Enterprise WeChat, Enterprise WeChat announced that it will be connected with the video account. Video accounts have begun to have the ability to efficiently connect consumers. (E-commerce News)

Cross-border newsletter

7. WeMall ShopExpress officially reached a cooperation with UseePay and the store secretary

On January 13, WeMall ShopExpress announced that it has recently officially reached cooperation with UseePay and Store Secretary to further meet the subdivided scenario needs of cross-border merchants in the fields of cross-border payment and store management, and to connect cross-border merchants and service providers with ecological links to create a new paradigm of cross-border e-commerce product and service ecosystem. In addition, WeMall ShopExpress and Store Secretary will work together to provide cross-border merchants with one-stop store operation management solutions to further open up cross-border independent website operation data links. (E-commerce News)

8. Data: Argentina's e-commerce sales increased by 108.93% year-on-year in 2021

According to data from Contabilium, Argentina's e-commerce sales reached 58.961 billion pesos in 2021, an increase of 108.93% from 28.22 billion pesos in 2020. The order volume of e-commerce platforms increased by 49.32% year-on-year compared with 2020, from 7,381,772 to 11,022,810. Argentine spends on online shopping in 2021 USD 5,349, an increase of 39.92% compared with 2020. Data also shows that in 2021, Argentina's omni-channel sales increased by 126% year-on-year, order volume increased by 71.08% year-on-year, and average omni-channel expenditure increased by 32.15% year-on-year. In the category with the highest demand, technology products stand out, followed by household goods, clothing and footwear. (E-commerce News)

9. Latin American pet e-commerce company Laika completes SoftBank’s lead investment of US$48 million Series B financing

With this round of financing, Laika plans to launch a new product in the first quarter of 2022: Cat and Dog Insurance, priced at $10 per month. It is understood that the Laika e-commerce platform was launched in 2018 and is committed to providing fast delivery services within two hours for its more than 300,000 buyers who order pet supplies online. The company is currently operating in Mexico, Colombia and Chile. To date, Laika has raised a total of $65 million. (E-commerce News)

10. Thunes, a global cross-border payment company, plans to accelerate operations in Greater China

According to the WeChat official account of "GGV Jiyuan Capital", global cross-border payment company Thunes announced today that it plans to accelerate its operations in Greater China, including mainland China, Hong Kong, Taiwan and Macau. At the same time, the Chinese team will be expanded, and the total number of team members will be tripled in the next 12 months, and all major functions will be localized. In addition, Thunes will pilot a virtual account service, connecting payment service providers based in China with e-commerce buyers in Indonesia. It is reported that recently, Thunes has appointed new senior vice president Huang Meilun as the head of China, who was previously the head of SWIFT's China region. (E-commerce News)