#Laogao E-commerce Newsletter# [E-commerce Morning News on August 30]

Morning News: Pinduoduo's second quarter commodity sales revenue fell by 50.7 million yuan year-on-year; community group buying commissions shrank significantly; new trends in e-commerce on B station: product selection square will be launched soon; AliExpress launched the "Appointment Delivery" function in the merchant's delivery stage; the number of Shopsy users on Flipkart's platform exceeded 100 million...

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E-commerce newsletter

1. Most popular Chinese stocks closed down on Monday and fell. Pinduoduo rose 14.71% against the trend.

According to news on August 30, most popular Chinese stocks closed down on Monday. Among them, Secoo fell 12.75%, Mogujie fell 7.32%, Dada Group fell 7.08%, Autohome fell 7.01%, MissFresh, Manbang, Bilibili fell more than 5%, and JD fell more than 1%. At the same time, Pinduoduo rose 14.71%, Youxin rose 10.79%, Onion Group rose 8.04%, and 1 Yao.com rose 5.88%. (E-commerce News)

2. Pinduoduo's second quarter revenue increased by 31.44 billion yuan year-on-year

According to August 29, Pinduoduo announced its unaudited financial results for the second quarter ended June 30, 2022. Data shows that Pinduoduo's revenue in the quarter was 31.4396 billion yuan, a year-on-year increase of 36%; operating profit was 8.6972 billion yuan, a year-on-year increase of 335%; non-GAAP operating profit was 10.5415 billion yuan, a year-on-year increase of 231%; net profit attributable to common shareholders was 8.8963 billion yuan, a year-on-year increase of 268%; non-GAAP net profit attributable to common shareholders was 10.7763 billion yuan, a year-on-year increase of 161%. (E-commerce News)

3. Meituan flash sale and lifestyle collection brand KKV cooperation

On August 29, recently, KKV, a high-quality lifestyle collection brand under KK Group, officially reached a cooperation with Meituan Flash Sales. Consumers can place orders and purchase various KKV products on Meituan and Meituan Takeout APPs in more than 100 cities across the country. Search found that a KKV store in Shenzhen in Meituan App has been launched, with about 5,000 products in the store, providing Meituan special delivery service. Up to now, KK Group's brands have 680 offline stores in 31 provinces and 169 key cities in 31 provinces and 169 key cities in Indonesia, as well as in Indonesia. (E-commerce News)

4. Community group buying commissions have shrunk significantly

According to August 30, unlike the early "land enclosure" that made rapid progress, the current community group buying is focused on living longer. The commission paid by some platforms to group leaders has dived from more than 15% to 2%-3%. Group leaders also have to invest more time and cost to launch new businesses. "Time-consuming, labor-intensive, and less money" has become a pain for most people. At present, companies have begun to re-examine the community group buying business that has invested heavily in, no longer pursue market share and order volume, but simply survive. (E-commerce News)

Internet news

5. New trends in e-commerce in B station: Product selection plaza will be launched soon

According to August 29, media reports that B station e-commerce has taken a step further and is expected to launch the 1.0 version of the product selection square at the end of August and early September. In terms of product demand, the platform has a top product list, and it is necessary to provide hot products, flash sale products and other products. Public information shows that as early as 2017, Bilibili had already established its own mall. In November of the same year, Bilibili launched "membership purchase", selling two-dimensional products such as figures and models. Users do not need to jump to third-party e-commerce platforms and can directly complete the purchase on the site. (E-commerce News)

6. Huge amount of calculations released the "2022 China Short Video + Live E-commerce Diversified Employment Report"

On August 29, Juliang Engine & Juliang Arithmetic & Juliangxue joined hands with UFIDA Xinfushe to write the "2022 China Short Video + Live E-commerce Diversified Employment Report". Diversified employment refers to the enterprise's organic combination of multiple employment methods based on its own business model to achieve the most effective business and employment allocation methods and maximizing the value of human capital. According to the report survey, the main reasons for diversified employment of enterprises in the live e-commerce field include: professional skills demand accounts for 71%, temporary employment demand accounts for 57%, and reduced labor costs account for 50%. (E-commerce News)

Cross-border information

7. The number of Shopsy users on Flipkart's platform exceeded 100 million

On August 29, Shopsy, a social e-commerce platform under Flipkart, recently announced that its number of users exceeded 100 million ahead of schedule. According to reports, 40% of Flipkart's new users are from Shopsy, and about three months ago, Shopsy's contribution rate was only 25%. Now, about half of the customers on the Shopsy platform are exposed to online shopping for the first time. It is expected that by 2023, Shopsy will add 100 million new users. It is understood that Flipkart launched Shopsy in July 2021. As of now, there are more than 250,000 sellers on the Shopsy platform, providing 150 million products in more than 800 categories. Among them, the fashion category is the main factor driving Shopsy sales growth, followed by home products, daily necessities and electronic accessories. (E-commerce News)

8. AliExpress launches the “Appointment Delivery” function in the delivery stage of merchants

On August 29, AliExpress issued an announcement stating that in order to more in line with the actual practice of merchants in batch delivery and packing, and further improve the Internet access rate, the platform has launched the "Appointment Delivery" function during the merchant's delivery stage. According to reports, AliExpress is expected to upgrade the original "group and contract management" to "Appointment delivery management" from August to October 2022, covering three delivery methods: door-to-door collection, merchants' self-delivery, and merchants' self-delivery. Merchants can check whether the merchant’s backend - Transaction - Logistics Center - Online Shipping - Original Package Management Function to check whether it has become an appointment delivery management function. If you have seen appointment delivery management, you can start using it. (E-commerce News)

9. Dunhuang.com’s new version of integrity guarantee service is launched

According to August 29, Dunhuang.com today released a notice on the launch of the new version of integrity guarantee service. The announcement shows that the platform has modified the access standards, and all merchants on the platform of the original standards can participate in the modification to merchants that meet the following standards: merchants within 60 days of the first payment; merchants after 60 days of the first payment, merchants have a merchant capacity score of >= 3 points. Optimize and upgrade the service content and service logo. The original service includes five adjustments: truthful delivery, on-site certification, quality assurance, overseas warehouse, and Chinese brands: buyer guarantee, buy with confidence, advance loan, etc. The corresponding service logo will be adjusted according to the seller's selection of service content. (E-commerce News)

10. Amazon will invest $100 million in Türkiye

On August 30, Amazon intends to invest $100 million in the first phase to establish an office in Turkey and recruit more than 1,000 employees in the engineering, human resources, accounting, operations and information processing departments. Further recruitment of the customer service and logistics team will begin in the next few months. (E-commerce News)