Evening information: Tmall Double 11 pre-sale event is launched today; Taobao internal testing of one-click sharing of new shopping cart functions; Kuaishou e-commerce has added star-rated rules for shopping experience; news says Taobao shopping cart is expected to be directly shared on WeChat Moments; Amazon officially launched the live shopping app "Amazon Live Creator"...
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E-commerce newsletter
1. Tmall Double 11 pre-sale event is available today
On October 18, according to Kuai Technology, the Tmall Double 11 pre-sale event was launched at 0:00 today. Users can participate in four gameplay methods when entering the pre-sale gameplay activity page, namely team competition rewards, personal combat power value rewards, full surprise lucky bags, and single prize draw. The event time for lottery draws alone is 20:00 on October 20 to 22:00 on October 31, and 20:00 on November 4 to 22:00 on November 10. The maximum draw limit for single lottery is 30 times, among which the user can receive cash red envelopes after the deposit of the 2nd, 3rd and 5th pre-sale orders, and the number of other transactions may receive random cash red envelopes. (E-commerce News)
2. Taobao internal test one-click sharing of new shopping cart functions
According to October 18, it is reported that Taobao is currently testing the new "Shopping Cart Sharing" function internally. This function supports consumers to forward their Taobao shopping carts with one click and will be officially launched on October 27. It is understood that this year's Tmall Double Eleven will start the first wave of pre-sales starting from 20:00 on October 20, and the second wave of pre-sales starting at 20:00 on November 4. The two sales periods are November 1-3 and November 11 respectively. (E-commerce News)
3. Kuaishou e-commerce adds new shopping experience star rules
According to October 18, Kuaishou E-commerce recently released a new announcement on the "Shopping Experience Star Rules", which officially came into effect on October 23, 2021. The main contents of this new rules include: shopping experience star rating introduction, shopping experience star rating calculation rules, shopping experience star rating placement. It is understood that shopping experience star rating is an important reference information provided for consumers to place orders, aiming to reduce consumer decision-making costs. Total star score = scores in each dimension * sum of weights in each dimension, the experience dimension includes products, customer service, logistics, after-sales service and disputes. (E-commerce News)
4. Tmall: More than 100,000 new luxury products will be released on Double 11
According to the news on October 18, according to the report of the World Online Business, more than 100,000 new luxury products will be released this year on Tmall Double 11. Take Kering Group as an example. The group's Saint Laurent SAINT LAURENT entered Tmall Luxury in February this year, and will debut the hottest red Manhattan handbag for the first time in Double 11. It is reported that after the Tmall luxury brands opened stores in 2020, more than 200 luxury brands have officially settled in. (E-commerce News)
Internet news
5. Walmart launches conversational shopping service "Text to Shop"
According to October 18, Walmart recently launched the "Walmart Text to Shop" service, where users can select products through text messages, view and update shopping carts, set pickup and delivery times, pay for orders, etc. This time, Walmart launched a voice-controlled shopping service, which not only provides customers with a simpler shopping experience, but also aims to compete with its main competitor Amazon's Alexa voice control device. Alexa can play music, create shopping lists, get news updates, and other operations on Alexa-enabled devices. (E-commerce News)
6. News says Taobao shopping cart is expected to be shared directly on WeChat Moments
According to October 18, media reported this morning that Taobao is internally testing the new function of "Shopping Cart Sharing" and will be officially launched on October 27. According to a reporter from the Science and Technology Innovation Board Daily, from multiple sources, the development team of Taobao shopping cart sharing function has been testing the sharing paths such as group chat and circle of friends on the WeChat side, which also means that Taobao shopping cart is expected to be directly shared with WeChat friends. It is understood that previously, the Ministry of Industry and Information Technology required Internet platforms to achieve interconnection. (E-commerce News)
Cross-border newsletter
7. Tmall International officially launches the full escort plan for Double 11 service providers
According to the news on October 18, according to the news from the World Online Business, Tmall International has officially launched the full escort plan for Double 11 service providers, and launched three major measures: launching full-cycle vertical customization services, establishing an official standardized service provider alliance, and optimizing operation supervision mechanism. It is understood that since July this year, the Tmall International Official Standardized Service Provider Alliance has been trial-operated during the Double 11 investment stage. During the trial operation, the matching time between brands and service providers has been accelerated by about 60% compared with the past. Up to now, more than 29,000 overseas brands from 87 countries and regions around the world have entered Tmall International, with more than 5,800 categories, of which more than 80% of brands have entered China for the first time. (E-commerce News)
8. Amazon officially launches live shopping app "Amazon Live Creator"
According to reports on October 18, Amazon, one of the mainstream platforms for cross-border e-commerce, recently launched the live shopping app "Amazon Live Creator". This is Amazon's second entry into the live broadcast field after Style Code Live. The difference is that "Amazon Live Creator" is more like Amazon's online interactive version of QVC or HSN, and in the future, this feature will also be integrated with Echo devices. It is understood that the app has not been listed in Amazon's main navigation, and sellers must access it on their computers through the Amazon.com/live URL. In addition, "Amazon Live Creator" only supports professional American sellers registered in the Amazon Brand Registration Center, and does not support sellers from China to do live broadcasts. (E-commerce News)
9. Singapore's second-hand e-commerce platform Carousell acquires Southeast Asian e-commerce platform Ox Street
According to foreign media reports, Singapore's second-hand e-commerce platform Carousell has acquired Southeast Asian trendy clothing e-commerce platform Ox Street. The acquisition will increase Carousell's e-commerce business in Southeast Asia, and Ox Street will retain its brand, platform and team after the acquisition. It is understood that Ox Street was established in November 2019 and currently operates in five Southeast Asian countries, focusing on 85 million Gen Z and Y consumers in Southeast Asia, and these consumers are expected to spend $128 billion on fashion by 2025. (E-commerce News)
10. Amazon payment account changes can add two accounts at the same time
On October 18, recently, Amazon seller background updated a new feature, and one seller can add two payment accounts at the same time. In addition to the default deposit method, sellers can also activate an alternate account to switch freely between these two valid bank accounts without being subject to a three-day retention period. The launch of this feature means that sellers can flexibly choose more convenient and affordable payment accounts. However, according to verification, this function is currently only implemented in North American sites and other sites have not been updated yet. (E-commerce News)
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